Created new Guest Experiences department under Direct Commerce channel to unlock revenue and deepen relationships into the Tillamook brand. - Produced 3-tier paid Guest Experiences program that is on track to generate $.5M dollars gross revenue in its first year- Developed programming around Tillamook’s product, purpose, and personality to create new tours, tastings, and events that are engaging, informative, and brand forward - Converted 1.58% of the 1.4 million annual traffic into new department revenue- Consistently evaluated and evolved experiences based on guests’ feedback - Integrated a new reservation system to ensure accurate financial reporting, integrate new marketing tools, and elevate the consumer journey- Developed internal VIP channel that promoted the brand and supported departments’ relationship objectives with vendors and clients - Managed brand refresh design project at the flagship location- Partnered with Digital Marketing channel to implement new CRM program at multiple locations with an initial 5.7% visitor sign up conversion rate, increased conversion to 10% with new assets and marketing - Worked directly with the Tillamook Marketing team as the Direct Commerce channel manger to understand campaign goals, creative work, and direction of each marketing season - Submitted plans, briefs, and intakes to internal Design team and outside advertisement agencies to leverage campaigns and activations within the channel - Supported Tillamook’s customer programs, seasonal campaigns, and always advertising tiers while successfully hitting key product indicators in own channel such as guest check average and impressions- Executed and managed new product launches and individual marketing campaigns- Built mutually beneficial relationships with Social, PR, CMI, Brand Experiences, and Digital channels

Provided floor management and supervision support across departments while producing a training and on boarding guide for multiple direct commerce locations.- Worked directly with department managers and colleagues to produce Tillamook Creamery & Training Guidebook for flagship location - Filled in as the interim manger of Tillamook Creamery’s Retail and Foodservice departments ensuring project plans, tasks, and resources requirements were consistent with business and financial goals, regulatory, safety, operational requirements, and critical milestones - Opened the first brick and mortar location outside of Tillamook County for Tillamook County Creamery Association during the middle of the pandemic- Created new training program, hired, and on boarded colleagues at Port of Portland International Airport location- Implemented new activations and takeovers to offer the 6 million projected travelers new ways to interact with the brand- Acted as interim manger at new airport location- Increased retail merchandise sales mix by 10% and increased monthly gross revenue sales by 15%- Supported programming and training of direct to consumer ice cream truck launch

Managed all aspects of operations including payroll, staffing, inventory and scheduling with a store revenue of $4.5M dollars in gross annual sales. - Provided weekly/monthly/quarterly sales analysis and consumer growth comparisons - Conducted weekly manager meetings that reviewed sales, strategies and performances with our ‘sister’ restaurants- Changed scheduling model to reduce overtime hours and unnecessary payroll expenditures by 17% - Lowered employee turnover rate by developing staff training and relationship building programs - Acted as interim HR supervisor overseeing hiring, terminations, and documenting behaviors and grievances