Eric Low Email & Phone Number

-Establishes projects planning guidelines and gather market insights based on past performance and market forecasts for the marketing department to generate more qualified strategies.-Provides in-depth information to interested clients, and acts as a key representative for the marketing department in important buyer meetings.-Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.-Leads the deployment of partnerships and collaborations between local brands and China clienteles to introduce China's mobile games into the Southeast Asia market via offline channel.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

-In charged for portfolios of multiple global renowned China game companies, such as NetEase, 37 Interactive.-Developed and delivered successful marketing campaigns across different channels and segments in Southeast Asia, with an average of USD150,000 pitched budget per campaign.-Monitored competitor activity in the industry and brainstormed potential improvements in marketing strategy for upcoming marketing projects, to ensure the projects' capability to break through the saturated market.-Provided updated status reports with statistics concerning current marketing projects and made suitable tweaks to further enhance the marketing impact.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

-Delivery of integrated marketing plan with focus on offline, communication and campaign management to drive new customer acquisition.-Ran an average of 10 offline events on daily basis, with 30% more cost efficient CAC than projected number.-Spearheaded the Sales Team launch with a focus on selling meal voucher cards, with a sales average of 40% higher than the projected sales.