-Establishes projects planning guidelines and gather market insights based on past performance and market forecasts for the marketing department to generate more qualified strategies.-Provides in-depth information to interested clients, and acts as a key representative for the marketing department in important buyer meetings.-Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.-Leads the deployment of partnerships and collaborations between local brands and China clienteles to introduce China's mobile games into the Southeast Asia market via offline channel.

-In charged for portfolios of multiple global renowned China game companies, such as NetEase, 37 Interactive.-Developed and delivered successful marketing campaigns across different channels and segments in Southeast Asia, with an average of USD150,000 pitched budget per campaign.-Monitored competitor activity in the industry and brainstormed potential improvements in marketing strategy for upcoming marketing projects, to ensure the projects' capability to break through the saturated market.-Provided updated status reports with statistics concerning current marketing projects and made suitable tweaks to further enhance the marketing impact.

-Delivery of integrated marketing plan with focus on offline, communication and campaign management to drive new customer acquisition.-Ran an average of 10 offline events on daily basis, with 30% more cost efficient CAC than projected number.-Spearheaded the Sales Team launch with a focus on selling meal voucher cards, with a sales average of 40% higher than the projected sales.