Eric Maccoll work email
- Valid
- Valid
- Valid
- Valid
- Valid
- Valid
Eric Maccoll personal email
Eric Maccoll phone numbers
14 years of experience scaling demand generation across startups and public companies. I help SaaS companies accelerate their growth through acquisition strategies, marketing and sales alignment, and marketing operational excellence. Happy to chat - just send me a note!Experience Running Demand Gen Teams:As the Head of Demand Generation at Atlassian, I lead a dream team of Demand Gen marketers to grow Atlassian's Enterprise customers and products. Focused on customer lifecycle, account-based marketing, personalization, and omnichannel distribution strategies across the entire customer journey. Scaled the lifecycle marketing function from 3 to 30.As the Demand Generation Manager at Lyft, I built out the demand generation and B2B marketing foundation for Lyft's business travel and healthcare solutions. This included everything from marketing automation, lead nurture and scoring, online marketing, website design, sales enablement, and go-to-market strategy for product launches. My time as the Director of Marketing at Scripted was focused on improving customer growth, customer experience, thought leadership, and business development initiatives. Starting with a small, passionate, and scrappy team of 6 in 2012 - we grew Scripted into one of the leading freelance writing marketplaces. I led a marketing team of four, overseeing marketing automation, demand generation, content marketing, and online advertising. My experience at iProspect allowed me to work with Fortune 500 clients across verticals including Retail, CPG, Entertainment, Corporate Housing, Gaming, and more. I take pride in finding relationships and trends in data, while being able to effectively communicate strategic recommendations and drive superior results.Golden Gate BrewTours started from an entrepreneurial class at Claremont McKenna college. As the co-founder and CEO, I enjoyed the challenges of growing customers and revenue while maintaining a 5 star tour experience. After running hundreds of tours across the Bay Area, I closed the business in 2014 to focus on marketing at Scripted.Specialties: Demand Generation, Marketing Strategy, Digital Marketing, PPC, SEM, SEO, Marketing Automation, Revenue Operations, B2B SaaS Growth Marketing, Content Marketing, ABM, Email Marketing, Org Structure and Leadership Tools: Hubspot, Marketo, Salesforce, Ortto (Autopilot), Google Analytics, 6Sense, DemandBase, Segment, Heap, Google Adwords Certified, Social Media Advertising (Facebook + LinkedIn), Clay
-
Co-FounderDemandgen SolutionsSan Francisco, Ca, Us -
Demand Gen Advisor And Marketing ConsultantEric Maccoll Consulting Mar 2022 - PresentAdvise and consult high growth B2B SaaS companies on demand generation strategy including digital advertising, marketing and sales operations, analytics, lifecycle marketing, ABM, SEO and content marketing. Clients include: Secure Code Warrior, Brightwheel, Hologram, Dovetail, Parspec, CodeSee, Storyblocks, Osano, Agent IQ, Syndesus, Pyn, Buxton Analytics, Mural, Adeptia, Pave, AnrokTools: Hubspot, Marketo, Salesforce, Ortto (Autopilot), Google Analytics, 6Sense, DemandBase, Segment, Heap, Google Adwords Certified, Social Media Advertising (Facebook + LinkedIn), Clay
-
Fractional Head Of Demand Gen And OperationsHologram Inc. Apr 2023 - PresentChicago, Illinois, Us -
Angel InvestorWynter Nov 2022 - PresentAustin, Tx, UsWynter is a target market research platform for B2B SaaS, helping companies with message testing and customer research. -
Gtm Marketing Consultant621 Consulting Mar 2022 - PresentSan Francisco, Ca, Us621 accelerates growth with fractional CMOs and experienced marketing operators. -
Lp And AdvisorMkt1 Nov 2021 - PresentMKT1 Capital is a new $5M+ fund founded by marketing leaders, Emily Kramer & Kathleen Estreich. We invest in $100-$250K in Seed & Series A SaaS startups who want help building their marketing function. -
MemberDemand Collective Sep 2023 - PresentSan Diego, California, UsContributor and thought leader in a community for marketing professionals focused on demand generation. -
Head Of Demand Generation, Enterprise And CloudAtlassian Sep 2020 - Apr 2022Sydney, Nsw, Au -
Team Lead, Customer Lifecycle MarketingAtlassian Jan 2019 - Sep 2020Sydney, Nsw, Au
-
Senior Manager, Enterprise Demand GenerationAtlassian Dec 2017 - Jan 2019Sydney, Nsw, Au
-
Marketing Automation And Operations ConsultantAtlassian Feb 2017 - Nov 2017Sydney, Nsw, Au
-
Demand Generation Product Marketing ManagerLyft Feb 2016 - Feb 2017San Francisco, Ca, UsLyft's first demand gen marketer on their new Lyft Enterprise business product (corporate travel, healthcare, senior living). I created the marketing foundation and go-to market strategy, including: - Launched and designed the first Enterprise landing pages- Developed the demand gen model with lead scoring, lead routing, and email nurture- Created all lead and customer marketing journeys using Autopilot- Built, launched, and optimized digital marketing campaigns and landing pages to generate new leads and MQLs- Warmed up key target accounts through ABM ads and content syndication as well as gained trust across the corporate travel market with key content and research partnerships -
Director Of MarketingScripted.Com Jul 2014 - Jan 2016San Antonio, Texas, UsScripted was named the #283 fastest growing company in the 2015 Inc 500 -
Senior Marketing ManagerScripted.Com Jun 2013 - Jul 2014San Antonio, Texas, UsWith new funding, I shifted from the hybrid Sales/Marketing role to a dedicated marketing role to build out our first team. With the focus on inbound marketing and using content marketing techniques, I hired our first content manager and lead gen manager in this period. I also led our website redesign, vetting 20 design agencies and working closely with Vital Design to launch our new website in early 2014.Along with our website redesign, we launched marketing automation with Marketo, and began nurturing leads with content and resources. This allowed us to invest in content syndication efforts, webinars, ebooks, and other content-centric strategies to capture inbound leads.In this period, we were able to increase sign ups for Scripted by 235%.
-
Founding Marketing And Sales ManagerScripted.Com Apr 2012 - Jun 2013San Antonio, Texas, UsI joined Scripted as the first marketing and sales hire (employee #5) and was responsible for Scripted's initial sales growth after the company had just raised their seed round of funding. Given our limited budget, I spent most of my time optimizing email marketing tactics, sales calls, demos, SEO, and other free ways to get new customers. I continued to manage our PPC and SEO, while qualifying inbound leads and onboarding new customers.We were able to increase revenue by 291% from Q1 2012 to Q2 2013 and I closed our first 100,000+ deal. Our growth led to our Series A funding in June 2013 led by Crosslink Capital and Redpoint Ventures.
-
Co-Founder And CeoGolden Gate Brewtours Oct 2009 - Jul 2014UsAfter winning the Innovative Startup Award at Claremont McKenna, Golden Gate BrewTours launched their first brewery tour in January 2011. Starting with just family and friends, BrewTours became the highest rated brewery tour in the SF Bay Area with all 5 star reviews on Yelp. We expanded our tours to include a north bay tour (Lagunitas, Marin Brewing Company, Moylans), a city only tour (Speakeasy, Triple Voodoo, Thirsty Bear, Rogue, and Social Kitchen), and an east bay tour (Pyramid, Linden Street, and Drake's Brewing). We also participated in the SF Beer Week events every year, hosted a bus to the Lagunitas Beer Circus, and enjoyed serving beers with many local breweries at festivals. After almost four years of tours, I stopped running tours to focus on other career opportunities. I still have a strong passion for craft beer and hope to continue participating in beer events and blogs. -
Search Marketing SpecialistIprospect Sep 2010 - Apr 2012London, Gb -
Business Development InternKontera Jun 2009 - Aug 2009Foster City, California, UsKontera is an internet business providing in-text advertising technology to a network of over 15,000 web sites. Funded by Sequoia Capital, they were the fifth fastest growing online advertising company as of May 2009Discovered over 600 prospective new clients while projected future revenue estimates for publishersClassified the target market audience for 1100 current accountsMonitored the success and efficiency of larger clients such as smartmoney.com and techspot.com
Eric Maccoll Skills
Eric Maccoll Education Details
-
Claremont Mckenna CollegeLeadership Sequence -
Redwood High School
Frequently Asked Questions about Eric Maccoll
What company does Eric Maccoll work for?
Eric Maccoll works for Demandgen Solutions
What is Eric Maccoll's role at the current company?
Eric Maccoll's current role is Co-Founder.
What is Eric Maccoll's email address?
Eric Maccoll's email address is em****@****yft.com
What is Eric Maccoll's direct phone number?
Eric Maccoll's direct phone number is +141567*****
What schools did Eric Maccoll attend?
Eric Maccoll attended Claremont Mckenna College, Redwood High School.
What are some of Eric Maccoll's interests?
Eric Maccoll has interest in Surfing, Music, Tennis.
What skills is Eric Maccoll known for?
Eric Maccoll has skills like Online Marketing, Online Advertising, Seo, Digital Marketing, Sem, Ppc, Strategy, Google Adwords, Social Media Marketing, Marketing, Marketing Strategy, Social Media.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial