I owned the end-to-end customer digital experience for easyJet, from booking to post-book and disruption management. I was responsible for the website & mobile apps, the airline’s primary eCommerce channel, driving 80%+ of all airline sales. During my tenure, my team was comprised of 3 areas. 1. Product Management: where I’ve implemented data-based decision-making to deliver measurable value-based output. 2. Conversion Rate Optimisation (CRO), where I instilled a rapid test-and-learn culture to maximise value of deliveries. 3. Content Management, where we utilised digital best practices to produce engaging and converting digital content. Under my leadership, the Digital Product area navigated through the tumultuous COVID period, scaled back and recovered post-COVID, and through our digital touchpoints, delivered the airline’s best financial performance in its 29 year history in FY23.

As head of the Conversion Product Team, I was responsible for the strategy and delivery of the Search-to-Book e-commerce platform across UK, Belgium, and Netherlands and delivered a 12% YOY increase in conversion rate. This increase contributed to a 20% YOY revenue uplift which generated £950M of sales for FY2018. I set KPI targets and achieved SMART objectives through effective leadership of Product Owners and directed multiple development and cross functional teams, whilst managing relationships of senior and executive stakeholders.

Head of product and platforms for the European content services portfolio. Responsible for product management, strategic roadmap, and operations of a suite of Samsung digital content services and partnerships. Managed a team of Product Managers, Business Analyst, UX Designer, outsourced development team and programming editors. My portfolio covered apps/services across Android, Tizen based Smart TV, Wearable (Samsung Gear), VR, and IoT on Home Appliances.

Lead product development and managed the operations and product lifecycle of the European content services portfolio. Grew team from one to six full time direct reports within 15 months. Delivered Samsung Kick, a cross-platform app that showcases USPs and convergence capability of Samsung devices, running across Android smartphones, tablets, Gear watch, and Smart TVs. Kick was available across 30 EU countries exclusive to Samsung users with over 2 million downloads and a 4.1 rating in Google Play, and has since been purchased and absorbed as Goal Live Scores. Drove proposition and product development in joint partnership with Axel Springer to launch Upday, a personalised news magazine service. Manage hyper-localised digital retailing and merchandising operation of Samsung's app store across 29 European countries.

Delivered AppSelect, the Vodafone app store across eight main EU markets (UK, IE, DE, NL, ES, PT, GR, IT) and MTS Russia (http://bit.ly/VFAppSelect). Channels covered include native Android client, mobile browsers, and online web, with scalable backend to support expansion. Primary responsibilities included developing product positioning, defining strategy and roadmap, documenting feature requirements and use cases, product backlog prioritisation, advising user research and market insight studies, and producing product communications. Product recognised as benchmark of quality and usability within Vodafone and used as template for subsequent service releases.

Product managed Vodafone Maps application in the Vodafone 360 product portfolio and led the proposition development of location-based product suite. Vodafone Maps was the primary application offering of Vodafone LBS, comprising 79% of the Vodafone LBS user base. Responsible for driving user proposition and feature improvements into product development, liasing across teams in Sweden, Romania, Germany, South Korea, and the UK.

Main lead on global product marketing initiatives across 30 countries, covering Europe, the Americas, Asia, and Australia. Responsible for development of new on-site product marketing tools and executing campaigns that maximize awareness and usage of MySpace’s suite of social networking products.

Key role on global Yahoo! Homepage redesign project, London based to oversee European consumer needs and manage multi-territory product marketing strategies, plans, and budgets. Responsible for driving consumer proposition, research insights, and competitive analysis into product and features development. Drove qualitative and quantitative design and concept research to define EU user needs. Developed product life cycle management, user flow analysis, and user feedback system to increase product engagement and deliver on KPIs.

Responsible for planning and driving product marketing initiatives for Yahoo! News, Food, and Health in the USA. Develop and utilize cross-functional relationships to gain consensus and approval on strategies and plans. Spearheaded network integration placements and targeted promotions for Yahoo! Media Group's first original content series – The Hot Zone, driving 90% of all clicks into the site for the first three months from launch.

Managed and maintained corporate relationships with artists, record labels, and artist management firms. Responsible for the development and implementation of new media marketing campaigns for music artists.

Lead role managing corporate relations with Yahoo!, Google, AOL and MSN in developing themed campaigns and strategic placements. Primary responsibilities included producing creative briefs on website interface, product layout, and messaging to the design, technology, and merchandising teams. Proposed initiatives through of detailed logs of consumer behaviour and purchasing patterns.

Served as main liaison between internal operations and external advertisers by identifying and resolving ongoing campaign issues. Controlled advertising delivery for multiple ad campaigns simultaneously by analyzing data and forecasting traffic/consumer trends. Managed and maintained relationships with clients and partners to ensure renewals and upsales.