Eric Mally Email & Phone Number

Detroit, Michigan, United States

Currently leading integrated content creation for the Army’s expansive and complex recruitment channel ecosystem. Provide guidance and consult on content creation to resonate with target audiences. Work closely with data and analytics team to focus on the right metrics to measure performance both from our channel managers and external communities. Help guide the development and dissemination of educational materials to inform recruiters on best practices and governance. Serve as the Detroit Office’s DE&I Champion, coordinating events to support cultural heritage moments, leading educational initiatives, and creating and fostering an inclusive environment for all team members.

Royal Oak, Michigan, United States

Led Airfoil's content and digital marketing team that planned, strategized, and created content for Airfoil's expansive client roster. Main point of contact for all client needs and ensured that content across all platforms achieves business goals and objectives. Regularly served as holistic digital marketing expert when pitching and winning new business. Consistently ranked exceptionally high in client and team member satisfaction.

Led our content and creative services team that plans, strategizes, and creates content for our expansive client roster. Built the team from the ground up and developed processes and best practices to maximize efficient production and quality output. Led end-to-end omnichannel communication strategy and development for key clients to disseminate consistent messaging across all platforms to ensure the right content gets served to the right audiences on the right platforms. Consistently ranked exceptionally high in client and team member satisfaction.

West Bloomfield, Michigan

Expanded an already successful academic tutoring and college preparation business that has helped over 8,000 students from more than 225 high schools across the country with new tactics to increase revenue, recruitment, and client flow.

Detroit, Michigan

Social media CRM/account lead, content strategist, and content creator for various B2B and B2C clients in the metro Detroit area, with a portfolio consisting of retail, automotive, health, utility, government, and local community service organizations. Serve as social media lead when pitching to prospective clients across the country. Manage a small team of content writers and strategists to fulfill client's needs and objectives.

Detroit, Michigan

Social media CRM/account lead, content strategist, and content creator for various B2B and B2C clients in the metro Detroit area, with a portfolio consisting of retail, automotive, health, utility, government, and local community service organizations. Serve as social media lead when pitching to prospective clients across the country. Manage a small team of content writers and strategists to fulfill client's needs and objectives.

Detroit, Michigan

Create shareable and engaging content for Chevrolet trucks and performance vehicles, and help manage social communities of close to 10,000,000 fans combined for Chevrolet trucks, Chevrolet motorsports, and Chevrolet performance vehicles. "Social Copywriter" is defined as a content writer for social channels, as well as a copywriter who enjoys having a good time.

Detroit, Michigan

Developed client-facing content for QuickenLoans.com, print ads, commercial scripts, direct mail pieces, emails, internal communications, social media, and the Quicken Loans Blog, which has 200,000 unique views a month. Conducted various usability studies to learn how clients interact with different forms of web content to maximize lead conversion.

East Lansing, Michigan

Planned and hosted video game tournaments and demonstrations on campus in dorms, fraternities, and local bars to gain feedback and suggestions from consumers to relay to product managers for implementation in the next year’s titles. Named Rep of the Semester in Fall of 2008 and Spring of 2009 and helped facilitate annual seminars for new representatives from 2009-2011.

East Lansing, Michigan

Helped college students with their transition into a new environment by facilitating floor programs and activities to help build a safe, livable community for over fifty residents.

Bachelor'S Degree, Social Relations Policy

Bachelor'S Degree, Comparative Cultures And Politics