Eric Malmstrom

Eric Malmstrom Email and Phone Number

Senior Freelance/Contract Copywriter & Creative Director
Eric Malmstrom's Location
Minneapolis, Minnesota, United States, United States
About Eric Malmstrom

Hi, I'm Eric Malmstrom and I have over 30+ years of experience working as a creative director, senior copywriter and creative lead. I've spent the past 20 years working mainly with Fortune 500 clients and Minneapolis-based companies including Target, U.S. Bank, Allianz Life, Ameriprise Financial, Best Buy, Medtronic, Cargill, 3M, Ecolab and Jostens.Online Portfolio: https://eric-malmstrom.squarespace.com/Specialties & Expertise: Creative Strategy, Creative Team Lead, Creative Direction, Concepting and Ideation, Copywriting (Online, Print, Broadcast and Social Media), Naming, Brand Building, Graphic Design and Brand Identity Development, Marketing Strategy and Tactics, Online Retailing, Interactive Marketing and Social Media Strategy.

Eric Malmstrom's Current Company Details

Senior Freelance/Contract Copywriter & Creative Director
Eric Malmstrom Work Experience Details
  • Schermer
    Senior Freelance Copywriter
    Schermer Feb 2020 - Apr 2021
    Greater Minneapolis-St. Paul Area
    Lead Copywriter on two large projects for Schermer Agency, including a complete rebranding of Ecolab Life Sciences Division and a complete website redesign for Dude Solutions, Inc.
  • Allianz Life
    Senior Freelance Copywriter
    Allianz Life Nov 2018 - Apr 2019
    Greater Minneapolis-St. Paul Area
  • Entrust
    Senior Copywriter - Contract
    Entrust Nov 2017 - Nov 2018
    Shakopee
    Senior Copywriter responsible for writing website copy, banner ads, SEO/SEM, email and various digital marketing projects.
  • Medtronic
    Senior Copywriter & Content Strategist
    Medtronic Aug 2016 - Nov 2017
    Greater Minneapolis-St. Paul Area
    Senior Copywriter writing website copy and social media posts for Medtronic, a Fortune 500 healthcare and medical device company.
  • Jostens
    Freelance Senior Copywriter
    Jostens Nov 2015 - Mar 2017
    Greater Minneapolis-St. Paul Area
    Senior Copywriter responsible for creative strategy and copywriting for online, print and email campaigns for Jostens yearbooks, jewelry, apparel and graduation products. Also wrote and helped create pitch books and turn-key marketing programs that included websites, ads and marketing collateral that won contracts to create championship rings and jewelry for the Kansas City Royals, New York Mets, Chicago Blackhawks, Denver Broncos, Carolina Panthers, Pittsburgh Penguins and Chicago Cubs.
  • Wunderman Minneapolis
    Freelance Senior Copywriter
    Wunderman Minneapolis May 2015 - Nov 2015
    Richfield, Mn
    Developed campaign ideas and served as the Lead Senior Copywriter for numerous online campaigns, banner ads, inspiration and discovery emails, manufacturer promotional emails, sales collateral, and other special projects for the Best Buy account.
  • Target
    Senior Copywriter At Target
    Target May 2014 - May 2015
    Senior Copywriter supporting all Target.com product teams including Promotions, Site Experience, UI/UX, Guest Interaction, Registry and Checkout. Responsible for naming, headlines, emails, banner ads and all site copy.
  • U.S. Bank
    Senior Copywriter & Content Strategist – User Experience
    U.S. Bank May 2012 - Feb 2014
    Greater Minneapolis-St. Paul Area
    Senior Interactive Copywriter & Content Strategist responsible for user experience and content creation for the new U.S. Bank Mobile Platform.• Managed content strategy, information architecture, stakeholder research, copywriting and quality assurance process for all platform content.• Responsible for ensuring that content adheres to all business, legal and brand requirements.
  • Best Buy
    Senior Interactive Copywriter
    Best Buy Feb 2011 - Mar 2012
    Minneapolis, Mn
    Senior Interactive Copywriter for Best Buy Mobile Solutions:• Managed a team of writers and designers responsible for all aspects of Best Buy Mobile Solutions' online presence, including content strategy, site content creation, banner ads, promotions, product descriptions, email communications and instructional copy. • Supported seven different guest-facing "white label" partner retail sites selling mobile phones, plans and accessories.
  • (Self Employed)
    Senior Freelance Copywriter
    (Self Employed) Sep 2009 - Jun 2011
    Greater Minneapolis-St. Paul Area
    • Created a television branding campain for the Mountain West Conference -- Served as Creative Director and Head Copywriter to write, create and produce seven 30-second televsion ads for a college athletic conference that aired on CBS, ESPN, ABC and Fox Sports networks.• Worked on numerous freelance projects for Caribou Coffee including product positioning, new product development, concepting, and copywriting for print and collateral. • Senior Interactive Copywriter for several online projects for Clairol and Proctor and Gamble.• Senior Copywriter responsible for branding concepts and new product descriptions for Tap It Brewing Company.
  • Ameriprise Financial Services, Inc.
    Freelance Senior Copywriter
    Ameriprise Financial Services, Inc. Oct 2009 - Aug 2010
    Minneapolis, Mn
    Wrote print ads and sales and marketing collateral for a Fortune 500 company and recognized leader in the financial services industry.
  • Target
    Senior Copywriter - Interactive Creative Lead
    Target Sep 2005 - Oct 2009
    Greater Minneapolis-St. Paul Area
    Senior Copywriter responsible for creating online campaigns and interactive experiences for Target.com and Target Interactive Marketing.• Interactive Creative Lead responsible for the 2008 Target.com Site Experience Project that re-envisioned the user experience on Target.com.• Interactive Creative Lead for Target Financial Services -- Responsible for 2008 GiftCard Site Redesign.• Managed a team of 10 internal and external writers, designers and editors responsible for 400+ pages of copy for the Club Wedd, Target Baby and TargetLists online registries.• Head copywriter for the User Experience Team responsible for all copy on the Target.com-Amazon platform including Site Experience, GiftFinder, Checkout, Store Locator, and Find It At A Target Store. • Head Copywriter for the Target Corporate Website Redesign Project that included 500+ pages of interactive content that is cohesive, intuitive, scalable, guest-focused and brand-right. • Wrote copy for Target.com site refreshes, online banner campaigns, e-mail campaigns, interactive widgets, videos and various other interactive projects.
  • Factory Design Labs
    Interactive Account Manager/Copywriter
    Factory Design Labs 2002 - 2005
    Key client contact, project manager and copywriter responsible for numerous interactive and new media accounts including:• Copper Mountain Resort and Winter Park Resorts• Breeze/Max Ski & Snowboard Rentals• Brine Lacrosse• Ski Magazine• Warren Miller Entertainment• Noodles & Company• National Sports Center for the Disabled• Paramount Pictures • Happy Madison Productions
  • Black Diamond Concepts
    Advertising Creative Director, Head Copywriter
    Black Diamond Concepts Feb 2000 - Nov 2002
    Head Copywriter and Creative Director on all advertising projects including print, television, radio, direct mail, point-of-sale, interactive, new media and various promotional campaigns. Clients included:• Beaver Creek Resort• Big Brothers Big Sisters of Colorado• Colorado Children’s Hospital, Classic Sport Companies• Colorado Business Bank• Colorado State University Athletic Department• ESPN• Holiday Inn Select• Mountain West Conference • PowerSeal Pipeline Products• Vail Resorts

Eric Malmstrom Skills

Email Marketing Copywriting Advertising Interactive Marketing Content Strategy Creative Strategy Online Advertising Direct Marketing Facebook Integrated Marketing User Experience Marketing Strategy Digital Marketing Creative Direction Graphic Design Web Content Social Media Brand Development Digital Strategy Retail Direct Mail Editing Online Marketing Social Media Marketing Marketing Communications E Commerce Writing Content Development Photoshop Illustrator New Media Adobe Creative Suite Marketing Television Radio Seo Promotions Content Management Video Public Speaking Public Relations Copy Editing Mobile

Eric Malmstrom Education Details

Frequently Asked Questions about Eric Malmstrom

What is Eric Malmstrom's role at the current company?

Eric Malmstrom's current role is Senior Freelance/Contract Copywriter & Creative Director.

What is Eric Malmstrom's email address?

Eric Malmstrom's email address is er****@****ife.com

What is Eric Malmstrom's direct phone number?

Eric Malmstrom's direct phone number is +195279*****

What schools did Eric Malmstrom attend?

Eric Malmstrom attended University Of Wisconsin-Madison, University Of Missouri-Columbia, Colorado State University, Minnetonka High School.

What skills is Eric Malmstrom known for?

Eric Malmstrom has skills like Email Marketing, Copywriting, Advertising, Interactive Marketing, Content Strategy, Creative Strategy, Online Advertising, Direct Marketing, Facebook, Integrated Marketing, User Experience, Marketing Strategy.

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