Eric Malmstrom Email & Phone Number

Greater Minneapolis-St. Paul Area

Lead Copywriter on two large projects for Schermer Agency, including a complete rebranding of Ecolab Life Sciences Division and a complete website redesign for Dude Solutions, Inc.

Greater Minneapolis-St. Paul Area

Shakopee

Senior Copywriter responsible for writing website copy, banner ads, SEO/SEM, email and various digital marketing projects.

Greater Minneapolis-St. Paul Area

Senior Copywriter writing website copy and social media posts for Medtronic, a Fortune 500 healthcare and medical device company.

Greater Minneapolis-St. Paul Area

Senior Copywriter responsible for creative strategy and copywriting for online, print and email campaigns for Jostens yearbooks, jewelry, apparel and graduation products. Also wrote and helped create pitch books and turn-key marketing programs that included websites, ads and marketing collateral that won contracts to create championship rings and jewelry.

Richfield, MN

Developed campaign ideas and served as the Lead Senior Copywriter for numerous online campaigns, banner ads, inspiration and discovery emails, manufacturer promotional emails, sales collateral, and other special projects for the Best Buy account.

Senior Copywriter supporting all Target.com product teams including Promotions, Site Experience, UI/UX, Guest Interaction, Registry and Checkout. Responsible for naming, headlines, emails, banner ads and all site copy.

Greater Minneapolis-St. Paul Area

• Senior Interactive Copywriter & Content Strategist responsible for user experience and content creation for the new U.S. Bank Mobile Platform.
• Managed content strategy, information architecture, stakeholder research, copywriting and quality assurance process for all platform content.
• Responsible for ensuring that content adheres to all business, legal and brand requirements.

Minneapolis, MN

• Senior Interactive Copywriter for Best Buy Mobile Solutions:
• Managed a team of writers and designers responsible for all aspects of Best Buy Mobile Solutions' online presence, including content strategy, site content creation, banner ads, promotions, product descriptions, email.
• Supported seven different guest-facing "white label" partner retail sites selling mobile phones, plans and accessories.

Greater Minneapolis-St. Paul Area

• Created a television branding campain for the Mountain West Conference -- Served as Creative Director and Head Copywriter to write, create and produce seven 30-second televsion ads for a college athletic conference.
• Worked on numerous freelance projects for Caribou Coffee including product positioning, new product development, concepting, and copywriting for print and collateral.
• Senior Interactive Copywriter for several online projects for Clairol and Proctor and Gamble.
• Senior Copywriter responsible for branding concepts and new product descriptions for Tap It Brewing Company.

Minneapolis, MN

Wrote print ads and sales and marketing collateral for a Fortune 500 company and recognized leader in the financial services industry.

Greater Minneapolis-St. Paul Area

• Senior Copywriter responsible for creating online campaigns and interactive experiences for Target.com and Target Interactive Marketing.
• Interactive Creative Lead responsible for the 2008 Target.com Site Experience Project that re-envisioned the user experience on Target.com.
• Interactive Creative Lead for Target Financial Services -- Responsible for 2008 GiftCard Site Redesign.
• Managed a team of 10 internal and external writers, designers and editors responsible for 400+ pages of copy for the Club Wedd, Target Baby and TargetLists online registries.
• Head copywriter for the User Experience Team responsible for all copy on the Target.com-Amazon platform including Site Experience, GiftFinder, Checkout, Store Locator, and Find It At A Target Store.
• Head Copywriter for the Target Corporate Website Redesign Project that included 500+ pages of interactive content that is cohesive, intuitive, scalable, guest-focused and brand-right.

• Key client contact, project manager and copywriter responsible for numerous interactive and new media accounts including:
• Copper Mountain Resort and Winter Park Resorts
• Breeze/Max Ski & Snowboard Rentals
• Brine Lacrosse
• Ski Magazine
• Warren Miller Entertainment

• Head Copywriter and Creative Director on all advertising projects including print, television, radio, direct mail, point-of-sale, interactive, new media and various promotional campaigns. Clients included:
• Beaver Creek Resort
• Big Brothers Big Sisters of Colorado
• Colorado Children’s Hospital, Classic Sport Companies
• Colorado Business Bank
• Colorado State University Athletic Department

Master Of Arts, Journalism And Mass Communication (Concentration In Advertising)

Activities and Societies: Creative Director, National Student Advertising Competition (AAF), 1998 University of Wisconsin-Madison Team.

Journalism, 3.7 Gpa

Activities and Societies: 1996-1997 National Student Advertising Competition

Bachelor Of Arts, Speech Communication

Activities and Societies: Kenneth Stahl Scholarship Winner 1987–1991; Speech Communication Student of the Year 1988–89; Sigma Chi.

Education record