Founded and led a B2B marketing consultancy that builds outsourced demand gen departments for Series A and B SaaS companies. Responsible for strategy, hiring the teams, developing narratives, and overseeing all operations. Fractional CMO to firms - leading strategy and guiding client marketing teams. Built strategies and hired sub-contract teams of up to 25 to execute large-scale projects.CLIENT WINS⚫ Interstellar Marketing (Solar Lead Gen Company) •Built Enterprise ABM program - sourced $2M distribution deal with biggest US solar installer.⚫ SalesHood (Sales enablement tool) • Led marketing strategy resulting in $500k/quarter -> $8M/ quarter of pipeline in 3 months. • Improved web leads by 80%. Decreased bounce by 50% with SEO/CRO. • Managed front-end dev team with Agile on Jira. • Built integrated funnel across: web, email, SDR, content, webinar, automation, CRM⚫ Qohash (Cyber-Security SaaS focused on finance firms) • Built entire marketing department. • Generated 256 MQLs. $1m ticket software. • Built multi-tier funnel and launched 20 content pieces. • Built advanced marketing ops system to automate sales and marketing.⚫ Outco (Ed tech firm for engineering students) • Saved $600k ad spend for client (25% of budget) by implementing advanced attribution.⚫ EasyDay Edibles (Cannabis product company) •Designed entire brand and go-to-market strategy resulting in 11x revenue growth.⚫ Frozen Dessert Supplies (Large disposable goods company) • Fractional CMO - Led all marketing efforts for 4 sub brands. B2B2C, B2B Enterprise, and B2B ecom. • Rebuilt GTM through data-analysis resulting in recovering 25% revenue loss. • Designed and oversaw implementation of advanced marketing ops to grow revenue. • Guided team of 7 to manage $2M ad budget, CRO across $4M rev website and email.

I help technology companies grow with lifecycle growth marketing strategies and marketing operations/marketing automations to hit aggressive revenue targets. (HubSpot, Marketo, Pardot).I use a wide and deep playbook to create customer strategies that work . I've designed 900+ client marketing operations strategies and scaled growth strategy for 7 companies.Additionally, I develop operational process products that are mapped to businesses and personas. I have a uniquely psychological perspective: I work to deeply understand the stakeholders' needs, customer needs, investor needs, and human/computer interaction of the people working with the implementations. • Lead a team of 7• Assisted in scaling the company to from 3 to 30 members over 3 years.• Lead Go to Market for the firm• Chief Solutions Consultant• Led through pivot• Built a system of standard operating procedures and an automated funnel to grow consulting business

Spearheaded the first GTM and demand generation strategy for Healthtech CRM startup.• Built the full funnel and tested every stage to achieve scalable growth. • Generated 3400% increase in qualified leads. 7 to 240 leads/month.• Hired and managed SDR team to deliver 200% more meetings.• Led all content/design cycles for an integrated marketing ecosystem.• Architected HubSpot CRM implementation that delivered clear channel attribution.

Demand Generation leader for an emerging SaaS AI-based Revenue Operations company. Experienced double-digit revenue growth and raised $38M in funding during tenure.• Facilitated 150% ARR increase by adding key enterprise logos like DellEMC, Honeywell, Splunk and GitHub.• Achieved 3X growth and 65% increase in marketing-sourced revenue in FY19• Built a new demand gen motion resulting in $1.5M to $12M in pipeline in 15 months. • Implemented enterprise omnichannel B2B growth funnel across Ads, email, G2, and web CRO

Lead Growth consultant at paid media firm: paid social, display, SEM and CRO for SaaS. Managed 3 marketers with Agile to develop winning growth plays and managed all client communication.• Built growth funnels and growth loops through A/B test experiments.• Increased team productivity by 400% in 8 months through agile project management.• Launched ROAS-positive paid media campaigns on Facebook, Google, and LinkedIn.

Led growth marketing experiments across ads, SEO, and landing pages for Silicon Valley startups. • Scaled testing and led agile growth sprints to guide engineers to attain iteratively successful results• Identified channel market fit against marketing personas that would generate the highest conversions• Designed advertisements and landing pages to increase conversions.

Founded and bootstrapped a profitable Chinese Medicine B2B2C startup. I took an herbal product to market with a $5 founding budget and scaled the company to $1M per year and 165 B2B customers. I built an integrated marketing funnel with product-market and message-market fit.Built a supply chain in China over WeChat and Google Translate while on my sofa using grad students to negotiate contracts with Farm > Factory > Drop Shipping.

Directed Buy Local Association to increase economic output in the city of Berkeley. Closed 7 partnership deals. Increased sales by 20%. Managed email/web/social marketing/local ad campaigns. Led 8 volunteers.

Learned a lot about PR for multi-million dollar public works projects in the LA region by attending 50 agency executive meetings and taking notes for the head of the environmental department in Riverside County.