Eric M.

Eric M. Email and Phone Number

Senior Director at Yelp @ Yelp
Eric M.'s Location
Santa Monica, California, United States, United States
Eric M.'s Contact Details
About Eric M.

Multifaceted digital advertising, sales and marketing leader with exceptional results developing strategy, managing relationships, and scaling operations & revenue in Tech, Media and Consumer Goods.

Eric M.'s Current Company Details
Yelp

Yelp

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Senior Director at Yelp
Eric M. Work Experience Details
  • Yelp
    Senior Enterprise Sales Director
    Yelp Jan 2024 - Present
    San Francisco, Ca, Us
  • Tiktok
    Senior Brand Partnerships, Dining/Qsr
    Tiktok Apr 2020 - Jan 2024
    Los Angeles, California, Us
  • Snapchat, Inc.
    Brand Partnerships, Entertainment
    Snapchat, Inc. Nov 2016 - Apr 2020
    Santa Monica, California, Us
  • Boingo Wireless
    Manager, Advertising Operations
    Boingo Wireless Oct 2014 - Nov 2016
    Frisco, Texas, Us
    -Conceptualized, developed and launched affiliate sales channel, immediately impacting bottom line-Build web/mobile advertising campaigns in Boingo Media ad serving platform and other systems-Manage inventory/delivery/pacing across Boingo's robust venue network-Develop client relationships and lead calls with agency and client teams to identify campaign objectives, communicate unique technical specs and provide structure for ensuring flawless campaign execution-Build custom creative using Photoshop and HTML/CSS (example: http://bit.ly/1SSMc7y)-Proactively monitor our network and investigate issues (delivery discrepancies, ad tags, technical issues, etc.) with clients, agencies, third-party platforms, and/or internal parties using advanced troubleshooting tools including Splunk, Charles, SQL, Ghostery, Chrome Developer Tools, etc. -Instrumental to the Media Engineering group in the development of new media products, improving UI/UX and fixing/optimizing current systems-Create monthly finance reports and investigate financial discrepancies internally and with clients-Work with Media Sales and Sales Development teams to provide support for pitches and RFPs
  • Vital Media Network
    Advertising Operations Specialist
    Vital Media Network Feb 2013 - Oct 2014
    Irvine, Ca, Us
    -Optimized affiliate marketing programs through multiple sales channels. Developed strategy to negotiate higher commission rates from retailers/partner networks, acquire new retail partners, create affiliate-focused feature content and grow link distribution, resulting in 400% increase in revenue generation year-over-year-Configured and managed digital advertising campaigns for 140+ concurrent advertisers across Vital's collection of websites-Worked with 3rd-party vendors to implement and deliver tags/creative-Managed all web & mobile display ad inventory using DFP and measured site traffic/performance, acquisition, KPIs and user behavior trends using Google Analytics-Strategically targeted remnant ad inventory using Google AdSense to generate optimal CPM revenue-Built, managed and trafficked B2B & B2C email marketing campaigns and communications-Developed marketing materials including media kits, online surveys and press releases-Oversaw all merchandise production, procurement and E-commerce-Website development and maintenance, including creating/implementing custom ad code, optimizing back-end retail products API management system, testing site speed, debugging and updating CMS
  • Cygolite Bicycle Lighting Systems
    Sales & Marketing Associate
    Cygolite Bicycle Lighting Systems Nov 2011 - Feb 2013
    -Created cost-effective sales strategy utilizing distributor sales reps, resulting in excellent ROI.-Acquired major new retail account with 65+ stores with initial order generating 10% incremental annual revenue.-Branded and launched new product line targeting entry-level consumer segment.-Analyzed competitor positions to guide engineering group to achieve significant product enhancements.-Management of marketing duties including advertising, trade show coordination, package design, POP display creation, co-op partnerships, website development, copywriting, photography & editing, budget allocation, MAP pricing management, and sales reporting, analysis, forecasting & strategy.
  • Rancho Deluxe Film Studio
    Site Manager
    Rancho Deluxe Film Studio Nov 2009 - Mar 2012
    -Build and maintain working relationships with film location scouts-Enforce contract stipulations among film cast and crew-Create and coordinate specific location arrangements for each crew-Generate additional revenue by up-selling site amenities and identifying breaches in contract

Eric M. Skills

Marketing Advertising Social Media Social Media Marketing Marketing Strategy Online Advertising Management Customer Service Sales Strategy Retail Social Networking Product Marketing Copywriting Event Planning Crm Persuasion Trade Shows Passion For Success Flexibility Budgets Programmatic Media Data Analysis

Eric M. Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Management & Leadership
  • California State University, Northridge
    California State University, Northridge
    Marketing

Frequently Asked Questions about Eric M.

What company does Eric M. work for?

Eric M. works for Yelp

What is Eric M.'s role at the current company?

Eric M.'s current role is Senior Director at Yelp.

What is Eric M.'s email address?

Eric M.'s email address is em****@****ngo.com

What is Eric M.'s direct phone number?

Eric M.'s direct phone number is +166121*****

What schools did Eric M. attend?

Eric M. attended Mit Sloan School Of Management, California State University, Northridge.

What skills is Eric M. known for?

Eric M. has skills like Marketing, Advertising, Social Media, Social Media Marketing, Marketing Strategy, Online Advertising, Management, Customer Service, Sales, Strategy, Retail, Social Networking.

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