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Multifaceted digital advertising, sales and marketing leader with exceptional results developing strategy, managing relationships, and scaling operations & revenue in Tech, Media and Consumer Goods.
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Senior Enterprise Sales DirectorYelp Jan 2024 - PresentSan Francisco, Ca, Us -
Senior Brand Partnerships, Dining/QsrTiktok Apr 2020 - Jan 2024Los Angeles, California, Us -
Brand Partnerships, EntertainmentSnapchat, Inc. Nov 2016 - Apr 2020Santa Monica, California, Us -
Manager, Advertising OperationsBoingo Wireless Oct 2014 - Nov 2016Frisco, Texas, Us-Conceptualized, developed and launched affiliate sales channel, immediately impacting bottom line-Build web/mobile advertising campaigns in Boingo Media ad serving platform and other systems-Manage inventory/delivery/pacing across Boingo's robust venue network-Develop client relationships and lead calls with agency and client teams to identify campaign objectives, communicate unique technical specs and provide structure for ensuring flawless campaign execution-Build custom creative using Photoshop and HTML/CSS (example: http://bit.ly/1SSMc7y)-Proactively monitor our network and investigate issues (delivery discrepancies, ad tags, technical issues, etc.) with clients, agencies, third-party platforms, and/or internal parties using advanced troubleshooting tools including Splunk, Charles, SQL, Ghostery, Chrome Developer Tools, etc. -Instrumental to the Media Engineering group in the development of new media products, improving UI/UX and fixing/optimizing current systems-Create monthly finance reports and investigate financial discrepancies internally and with clients-Work with Media Sales and Sales Development teams to provide support for pitches and RFPs -
Advertising Operations SpecialistVital Media Network Feb 2013 - Oct 2014Irvine, Ca, Us-Optimized affiliate marketing programs through multiple sales channels. Developed strategy to negotiate higher commission rates from retailers/partner networks, acquire new retail partners, create affiliate-focused feature content and grow link distribution, resulting in 400% increase in revenue generation year-over-year-Configured and managed digital advertising campaigns for 140+ concurrent advertisers across Vital's collection of websites-Worked with 3rd-party vendors to implement and deliver tags/creative-Managed all web & mobile display ad inventory using DFP and measured site traffic/performance, acquisition, KPIs and user behavior trends using Google Analytics-Strategically targeted remnant ad inventory using Google AdSense to generate optimal CPM revenue-Built, managed and trafficked B2B & B2C email marketing campaigns and communications-Developed marketing materials including media kits, online surveys and press releases-Oversaw all merchandise production, procurement and E-commerce-Website development and maintenance, including creating/implementing custom ad code, optimizing back-end retail products API management system, testing site speed, debugging and updating CMS -
Sales & Marketing AssociateCygolite Bicycle Lighting Systems Nov 2011 - Feb 2013-Created cost-effective sales strategy utilizing distributor sales reps, resulting in excellent ROI.-Acquired major new retail account with 65+ stores with initial order generating 10% incremental annual revenue.-Branded and launched new product line targeting entry-level consumer segment.-Analyzed competitor positions to guide engineering group to achieve significant product enhancements.-Management of marketing duties including advertising, trade show coordination, package design, POP display creation, co-op partnerships, website development, copywriting, photography & editing, budget allocation, MAP pricing management, and sales reporting, analysis, forecasting & strategy. -
Site ManagerRancho Deluxe Film Studio Nov 2009 - Mar 2012-Build and maintain working relationships with film location scouts-Enforce contract stipulations among film cast and crew-Create and coordinate specific location arrangements for each crew-Generate additional revenue by up-selling site amenities and identifying breaches in contract
Eric M. Skills
Eric M. Education Details
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Mit Sloan School Of ManagementManagement & Leadership -
California State University, NorthridgeMarketing
Frequently Asked Questions about Eric M.
What company does Eric M. work for?
Eric M. works for Yelp
What is Eric M.'s role at the current company?
Eric M.'s current role is Senior Director at Yelp.
What is Eric M.'s email address?
Eric M.'s email address is em****@****ngo.com
What is Eric M.'s direct phone number?
Eric M.'s direct phone number is +166121*****
What schools did Eric M. attend?
Eric M. attended Mit Sloan School Of Management, California State University, Northridge.
What skills is Eric M. known for?
Eric M. has skills like Marketing, Advertising, Social Media, Social Media Marketing, Marketing Strategy, Online Advertising, Management, Customer Service, Sales, Strategy, Retail, Social Networking.
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