•Accountable for all global digital marketing in a newly-created role

Safrapay provides integrated payments, digital banking, and credit solutions purpose-built for those small businesses that have been ignored for too long. •Accountable for all marketing and web development - primary focus is on customer acquisition and demand generation•Sourced pipeline, exceeded MQL and SQL plan, and surpassed Lead Velocity Rate (LVR) forecast•Attained aggressive customer acquisition goals for soft launch through targeted marketing across email, social and digital channels•Increased SEO-generated leads over 30% in 5 months through introduction of SEO and content development initiatives

• Continued ownership of growth marketing, including SEO search engine optimization, marketing technology and marketing analytics • Accountable for all global media across ecommerce and retail businesses • Management and allocation of $150 million + global marketing budget

• P&L ownership of the US ecommerce business in addition to existing responsibilities• Responsible for product, pricing, marketing, distribution, and operating expenses in order to achieve aggressive revenue goals • Expanded product feature set to address new customer needs; increasing transactions over 25% year over year for new product offering

Western Union Digital Ventures is an independent business unit solely focused on the digital experience and P&L. As one of the first 40 employees, I built a marketing team from scratch in order to deliver aggressive revenue targets.•Accountable for all global marketing in support of the ecommerce business; including customer acquisition, analytics, and retention, brand definition and awareness, social and mobile marketing, and CRM•Increased annual marketing-generated ecommerce revenue 6x and active customers 5x in 6 years•Led app and mobile launches in over 12 countries; including app store optimization (ASO), mobile automation and messaging, and app acquisition•Increased SEM generated new customers over 90% year over year while driving record efficiencies in cost per acquisition (CPA) during first year with the company•Increased SEO generated new customers over 75% year over year while expanding program to include content marketing and app store optimization•Led development of company-first behaviorally-triggered customer communications program from abandoned cart through win-back, including email, push, in-app and paid-media; contributing to significant retention increases•Led development of ecommerce channel’s first integrated marketing campaign; exceeding key performance indicators for experiential marketing, social media amplification, and PR impressions•Enterprise Sales Management - sold and signed company-first distribution agreement with Walmart.com and contributed to cross-functional sales and marketing team that successfully sold white label digital platform to top retail accounts in Europe and the US

•Increased international ecommerce sales over 40% year over year for each of the first two full quarters with the company•Led development and launch of the company’s first mobile website; exceeding key performance indicators for traffic and lead generation •Increased responsibilities to include global website and ecommerce management, web analytics, and Search Engine Optimization for this $150 million cloud computing, SaaS company•Led redesign of company’s website; increasing trial registration rates over 140% and exceeding other (confidential) key metrics

•Developed social commerce and social media programs for clients in the technology and hospitality verticals•Generated landing page sales conversion rates over 4x our clients' averages for this Series-B funded social media company

• Full P&L ownership of company’s ecommerce business and website• Led newly-formed team responsible for company website and ecommerce sales and marketing, product management, and promotions; increased operational efficiencies by establishing clear individual roles and group operational priorities• Increased year over year holiday season net sales 197% via unprecedented sales promotions and marketing support across multiple channels including email, social marketing, SEM, SEO and new affiliate and comparison shopping engine (CSE) programs• Implemented ongoing multivariate testing program; increased cart conversion rates 11%, cart revenue per visitor 17%, and overall site conversion rates 32%+ year over year • Led the development of unprecedented store categories and merchandising opportunities; resulting in all categories reaching top10 store homepage clicks the first week of launch while increasing Average Order Value (AOV) approximately 22% • Hired company’s first Internet Editor-in-Chief; leading to new web content offerings and the company’s first website editorial calendar, over 3 third party articles referencing this, and 2 event-speaking engagements (“The Death of Print Magazines” and “Podcasting for PR”) within 3 months

• Led team responsible for over $XXmillion (confidential) in annual sales• Led a global team located in 5 countries, responsible for all global online marketing and website management, sales and customer experience optimization, web analytics, search engine optimization (SEO), and analysis of emerging media and its potential impact to revenue and brand engagement• Increased average revenue per employee over 21% annually for my team• Increased SEO generated orders 65% year over year and SEO generated traffic 30% year over year, resulting in over $XXmillion (confidential) in annual SEO generated sales • Developed and implemented the Consumer Business Unit’s first forum strategy; recognized as the Business Unit’s most successful cross-functional team, resulting in customer-resolved-queries in excess of 60%, and over 5,500 registrants and 2million+ page views the first 24 weeks of launch• Lead the global strategy and implementation of the Company’s first mobile web site• Led program management for all ecommerce product launch functions, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), email acquisition and retention campaigns, trialware distribution, social media, and database marketing

• Led the development and execution of the company’s online strategy aimed at consumer customers• Led company’s Search Engine Optimization (SEO) program; driving strategy and leading a cross-functional web operations, IT, and Marketing Communications team to X% (confidential) increase in SEO-generated sales and a 48% increase in SEO-generated site traffic in 3 months • Overseeing direct reports and a cross-functional global team including Sales, Customer Service & Support, Product Management, Product Marketing, responsible for optimizing the Customer’s online experience from awareness through post-purchase• Increased website orders by x% (confidential) and engagement metrics by x% (confidential) after leading the redesign of the company’s consumer website

• Led a team of 10; responsible for the global online marketing communications of the 4th largest ($5billion+ in annual sales) software company• Drove Consumer Search Engine Marketing (SEM) program to over $Xmillion (confidential) in consumer sales and 90%+ year over year increase since joining company• Drove Enterprise Search Engine Marketing (SEM) program global expansion into 20+ countries and over 30,000 key word management• Saved company $450,000 + over 3 years as a result of renegotiating contract with Global Search Engine Marketing Agency• Developed and led company’s first podcast program; resulting in over 1million podcast downloads in under 1year

• Developed and led company’s first global channel webcast program; increased end-user-targeted webcast attendance rate and attendee #s by over 50% at $0 incremental cost• Launched company’s first consumer content syndication efforts and first retail content syndication program; resulting in over $X (confidential) in incremental sales• Led company’s first buzz marketing efforts; exceeded cost/visitor goals by over x% (confidential)

• Managed global advertising, branding, and corporate creative services teams for this $550 million+ security software vendor • Managed $20 million+ global advertising and branding budget • Identified and executed new media agency relationship that returned savings in excess of 40% vs. previous vendor in combined fees and net media costs• Developed company’s first global search engine marketing and search engine optimization (SEM and SEO) programs• Developed and implemented event-driven advertising and marketing strategy that locked out competition and led to record amount of site visits from major online media property; resulted in over 14,000 business and consumer leads• #1 in IT Week UK’s Advertising Recall and Impact readership study• Helped increase aided and unaided awareness in Germany by over 40% and in the US by over 50% in 18 months• Led team that helped increase brand valuation over 30% in one year to $900 million (per Interbrand and BusinessWeek)

• Developed and implemented company’s first global brand strategy• Developed agency strategy that led to company saving over $2 million annually while leading search for new advertising agency• Managed company’s first global advertising campaign• Managed all Enterprise, SMB, Consumer and Corporate brand communications