Eric Markowitz Email & Phone Number

California, United States

San Ramon, California, US

• Accountable for all global digital marketing in a newly-created role

São Paulo, BR

• Safrapay provides integrated payments, digital banking, and credit solutions purpose-built for those small businesses that have been ignored for too long.
• Accountable for all marketing and web development - primary focus is on customer acquisition and demand generation
• Sourced pipeline, exceeded MQL and SQL plan, and surpassed Lead Velocity Rate (LVR) forecast
• Attained aggressive customer acquisition goals for soft launch through targeted marketing across email, social and digital channels
• Increased SEO-generated leads over 30% in 5 months through introduction of SEO and content development initiatives

Denver, CO, US

• Continued ownership of growth marketing, including SEO search engine optimization, marketing technology and marketing analytics
• Accountable for all global media across ecommerce and retail businesses
• Management and allocation of $150 million + global marketing budget

Denver, CO, US

• P&L ownership of the US ecommerce business in addition to existing responsibilities
• Responsible for product, pricing, marketing, distribution, and operating expenses in order to achieve aggressive revenue goals
• Expanded product feature set to address new customer needs; increasing transactions over 25% year over year for new product offering

Denver, CO, US

• Western Union Digital Ventures is an independent business unit solely focused on the digital experience and P&L. As one of the first 40 employees, I built a marketing team from scratch in order to deliver aggressive.
• Accountable for all global marketing in support of the ecommerce business; including customer acquisition, analytics, and retention, brand definition and awareness, social and mobile marketing, and CRM
• Increased annual marketing-generated ecommerce revenue 6x and active customers 5x in 6 years
• Led app and mobile launches in over 12 countries; including app store optimization (ASO), mobile automation and messaging, and app acquisition
• Increased SEM generated new customers over 90% year over year while driving record efficiencies in cost per acquisition (CPA) during first year with the company
• Increased SEO generated new customers over 75% year over year while expanding program to include content marketing and app store optimization

Broomfield, CO, US

• Increased international ecommerce sales over 40% year over year for each of the first two full quarters with the company
• Led development and launch of the company’s first mobile website; exceeding key performance indicators for traffic and lead generation
• Increased responsibilities to include global website and ecommerce management, web analytics, and Search Engine Optimization for this $150 million cloud computing, SaaS company
• Led redesign of company’s website; increasing trial registration rates over 140% and exceeding other (confidential) key metrics

San Carlos, CA, US

• Developed social commerce and social media programs for clients in the technology and hospitality verticals
• Generated landing page sales conversion rates over 4x our clients' averages for this Series-B funded social media company

Redwood City, CA, US

• Full P&L ownership of company’s ecommerce business and website
• Led newly-formed team responsible for company website and ecommerce sales and marketing, product management, and promotions; increased operational efficiencies by establishing clear individual roles and group.
• Increased year over year holiday season net sales 197% via unprecedented sales promotions and marketing support across multiple channels including email, social marketing, SEM, SEO and new affiliate and comparison.
• Implemented ongoing multivariate testing program; increased cart conversion rates 11%, cart revenue per visitor 17%, and overall site conversion rates 32%+ year over year
• Led the development of unprecedented store categories and merchandising opportunities; resulting in all categories reaching top10 store homepage clicks the first week of launch while increasing Average Order Value.
• Hired company’s first Internet Editor-in-Chief; leading to new web content offerings and the company’s first website editorial calendar, over 3 third party articles referencing this, and 2 event-speaking engagements.

San Jose, California, US

• Led team responsible for over $XXmillion (confidential) in annual sales
• Led a global team located in 5 countries, responsible for all global online marketing and website management, sales and customer experience optimization, web analytics, search engine optimization (SEO), and analysis of.
• Increased average revenue per employee over 21% annually for my team
• Increased SEO generated orders 65% year over year and SEO generated traffic 30% year over year, resulting in over $XXmillion (confidential) in annual SEO generated sales
• Developed and implemented the Consumer Business Unit’s first forum strategy; recognized as the Business Unit’s most successful cross-functional team, resulting in customer-resolved-queries in excess of 60%, and over.
• Lead the global strategy and implementation of the Company’s first mobile web site

San Jose, California, US

• Led the development and execution of the company’s online strategy aimed at consumer customers
• Led company’s Search Engine Optimization (SEO) program; driving strategy and leading a cross-functional web operations, IT, and Marketing Communications team to X% (confidential) increase in SEO-generated sales and a.
• Overseeing direct reports and a cross-functional global team including Sales, Customer Service & Support, Product Management, Product Marketing, responsible for optimizing the Customer’s online experience from.
• Increased website orders by x% (confidential) and engagement metrics by x% (confidential) after leading the redesign of the company’s consumer website

San Jose, California, US

• Led a team of 10; responsible for the global online marketing communications of the 4th largest ($5billion+ in annual sales) software company
• Drove Consumer Search Engine Marketing (SEM) program to over $Xmillion (confidential) in consumer sales and 90%+ year over year increase since joining company
• Drove Enterprise Search Engine Marketing (SEM) program global expansion into 20+ countries and over 30,000 key word management
• Saved company $450,000 + over 3 years as a result of renegotiating contract with Global Search Engine Marketing Agency
• Developed and led company’s first podcast program; resulting in over 1million podcast downloads in under 1year

San Jose, California, US

• Developed and led company’s first global channel webcast program; increased end-user-targeted webcast attendance rate and attendee #s by over 50% at $0 incremental cost
• Launched company’s first consumer content syndication efforts and first retail content syndication program; resulting in over $X (confidential) in incremental sales
• Led company’s first buzz marketing efforts; exceeded cost/visitor goals by over x% (confidential)

Tokyo, Japan, JP

• Managed global advertising, branding, and corporate creative services teams for this $550 million+ security software vendor
• Managed $20 million+ global advertising and branding budget
• Identified and executed new media agency relationship that returned savings in excess of 40% vs. previous vendor in combined fees and net media costs
• Developed company’s first global search engine marketing and search engine optimization (SEM and SEO) programs
• Developed and implemented event-driven advertising and marketing strategy that locked out competition and led to record amount of site visits from major online media property; resulted in over 14,000 business and.
• #1 in IT Week UK’s Advertising Recall and Impact readership study

Tokyo, Japan, JP

• Developed and implemented company’s first global brand strategy
• Developed agency strategy that led to company saving over $2 million annually while leading search for new advertising agency
• Managed company’s first global advertising campaign
• Managed all Enterprise, SMB, Consumer and Corporate brand communications

Mba, International Marketing

B.A.