Eric Marrero Email & Phone Number

Lachen, Switzerland, Ch

President Club Award recipient for 2021Strategically Driving US & Global Customer EngagementPromoted to Director of Brand Marketing and Communications, responsible for integrating non-personal promotional efforts across various channels. Work closely with global executives, brand directors, and the PRC committee to integrate strategies that encompass websites, SEO/SEM strategies, CRM utilization, email campaigns, video content, webinars, display advertising, social media initiatives, and third-party platforms into traditional brand strategies. Strategic alignment has consistently strengthened pre-launch, launch, and post-launch initiatives to engage patients, caregivers, healthcare professionals, and key opinion leaders.Fostering Results-driven Cross-functional Collaboration Ensure successful execution of multi-channel, multimedia tactical plans in collaboration with Sales, Sales Operations, Medical Affairs, Market Access, National Accounts, Regulatory/Compliance, Legal, IT, Finance, Clinical Trial Development and creative/digital agency partners, ensuring seamless alignment with timelines and budgets that consistently exceed brand and business goals year-over-year.Championing US Patient/Caregiver Adherence and Educational SupportDeveloped and executed two crucial patient support programs - IgCares for PID (Ig/SCIg) and Factor My Way for Hemophilia A/vWD. Work cross-functionally to drive continuous optimization strategies that consistently exceed goals and objectives in acquisition, engagement, and brand awareness.2022 Fierce Pharma Award Finalist: Digital Campaign – Non-Social Media category by FierceHealth2022 Reuters Events Pharma Award Finalist: Most Valuable Digital Patient Engagement Award Category

Lachen, Switzerland, Ch

Digital Expertise and Omni-channel Strategies:Contributed to the successful launch of cutaquig SCIg, Panzyga IVIg, and Octagam 10% IVIg Dermatomyositis, and IgCares patient support program serving as digital subject matter expert (SME). Collaborated with brand executives across all therapeutic areas--Hemophilia, Immunology, and ICEM to formulate brand-specific digital strategies and highly targeted NPP plans for diverse audiences--HCPs, consumers, payors, advocacy groups spanning paid, owned, and earned media channels and orchestrated under a cohesive omnichannel marketing approach aimed at curating a seamless, personalized customer experience (CX) that consistently fostered ongoing customer engagement that consistently exceeded key performance indicators (KPIs) year after year, validating their resounding success and reinforcing our commitment to patient-centric care.Drove Digital Transformation and Collaboration:Catalyzed our company's digital transformation not only within the US but also across 22 global regions by shaping our digital and social media strategy. Contributed actively to the evolution of our technological infrastructure, resulting in smooth operations and enhanced customer service.Co-leader of the Global Digital Steering CommitteeServing as the digital SME to help drive transformative initiatives with GMs, IBU heads, and board members. Facilitated knowledge exchange and alignment between global and US operations through proactively working with the corporate communications team.

Clients: Gilead Ranexa and Cayston Brand Marketing Teams | DePuy Synthes Patient Engagement Marketing, Total Joint Replacement | Novo Nordisk Multicultural Marketing, Diabetes & Obesity | Genzyme Rare Disease Marketing, Gaucher DiseasePatient Support: My Cayston Partner® (Cystic Fibrosis), Cornerstone4Care® Punto por Punto®, (Diabetes), and OA My Way® (Osteoarthritis), My Ranexa Connect® (Angina)- Drove significant agency growth as senior strategic account lead through new business wins and increasing revenue from existing clients.- Successfully led the relaunch of a personalized patient CRM program by providing strategic leadership to clients in crafting/executing data-driven multichannel marketing strategies across traditional and digital channels.- Simultaneously managed direct reports, cross-functional teams, and 3rd-party solution providers to deliver projects on time and on budget.

Philadelphia, Pa, Us

Clients: Genentech Oncology Marketing (Avastin®) | Genentech Managed Markets MarketingAccomplishments:- Led the CRM optimization efforts for Avastin® Cares, a patient adherence multichannel CRM program across 7 indications. Successfully obtained MLR approval, conducted market research, planned and designed user experience, defined analytics, and developed tailored content for HCP, patient, pharmacy, and payer audience segments.- Managed the effective and efficient website migration of an oncology CRM program across 7 indications. Collaborated with agency partners and client-side digital and IT teams to ensure a seamless transition.- Launched H.I.V.E., a brand name/identity/manifesto for Genentech's Value-based Marketing Team.- Developed and launched a web-based, unbranded disease state education program on diabetic retinopathy. Managed the execution, including UX design, prototype development, qualitative research, creative development, market research, and coordination with third-party vendors.Duties:- Responsible for the growth and profitability of assigned accounts.- Managed and developed three direct reports and served as the liaison between cross-functional teams, including Creative, Analytics, Planning, Market Research, and 3rd-party partners.- Ensured exceptional client service and client satisfaction by overseeing the creation and execution of non-personal HCP, patient, and sales enablement branded and unbranded activities.- Led MLR review and approval processes.- Led measurement and optimization efforts and developed actionable strategies for program optimization.

Clients: Janssen Oncology Sales Enablement | Jolt Communications (Agency Self Promotion Strategy and Promotional Plan)- Partnered with the President/CEO of a pharma digital solutions agency to project manage the scaling up of an online sales communications platform across the Oncology franchise.- Led the strategic planning of the agency's rebranding efforts, including overseeing brand identity development.- Managed the development of digital and print promotional collateral, such as the agency's website, social media presence, digital capabilities slide deck, and proposal templates.- Created and executed a comprehensive multichannel marketing plan to enhance brand visibility and attract new clients.Duties:- Collaborated with the President/CEO to develop and implement the online sales communications platform, ensuring successful scaling up across the Oncology franchise.- Led the strategic planning process for the agency's rebranding efforts, including conducting market research and competitor analysis.- Oversaw the development of brand identity, ensuring consistency across all digital and print materials.- Managed the creation of promotional collateral, including the agency's website, social media presence, and proposal templates.- Developed and executed a multichannel marketing plan to increase brand awareness and generate leads.- Monitored and analyzed marketing performance metrics to optimize strategies and achieve business objectives.

Ingelheim Am Rhein, Rhineland-Palatinate, De

Marketing Campaign Excellence Award WinnerRock Star Peer-to-Peer Award Recipient Brands: Respiratory Portfolio: Spiriva HandiHaler, Spiriva Respimat (Launch), Stiolto Respimat (Launch), Striverdi Respimat (Launch), Combivent Respimat (Launch), Respimat Inhaler (Launch) & Orphan Drug: Ofev (Launch)Accomplishments:- 5 Successful Launches/3 Integrated Brand Plans: Developed and executed customer-centric non-personal promotional strategies and tactical plans for 4 new products, 1 new indication, 1 device, and 2 Respiratory IBP, 1 Orphan Drug IBP.- 25% Lift in Rx: Overcame sales force disruption by developing and executing non-personal promotions strategy and customized MCM plans aimed at providing a valuable, highly-engaging customer service experience. Integrated digital and print tactics delivered via relevant channels to keep messages top of mind, resulting in a 25% increase in prescriptions.- Maintained Rx Momentum within high profile ACO network: Developed and executed a hyper-segmented, hyper-localized non-personal promotions campaign complementing account manager efforts. The campaign aimed at quickly and efficiently communicating information on a simplified market access program at the point of care, ensuring continued prescription momentum despite drug formulary removal.Duties:- Led strategic MCM integration in annual IBP process and drove NPP and digital tactical planning and optimization initiatives.- Assisted in evaluating MCM engagement tactics and developed a measurement plan.- Partnered with HCP agency and brand directors to set a strategic platform to inform co-developed MCM communication objectives, channel mix, and budget allocation recommendations.- Leveraged strategic 3rd-party partnerships to execute MCM initiatives that consistently met/exceeded KPIs aligned with brand objectives.- Guided brand executives on digital promotions, MCM customer engagement, and emerging channel planning.

Clients- New York Health & Hospitals Corporation (13 Facilities)- Union Medical Center- Beth Israel Medical Center- Baxter Hematology Marketing- Strive Respiratory- Janssen Oncology Sales Enablement- Boehringer Ingelheim Oncology (Gilotrif®)- Brooklyn Veterinary Network- Elsevier- Achieved a 50% increase in client retention, leading to a 169% increase in agency revenue within one year- Exceeded Professional Referral Network Launch Goals by 25% through data-driven brand building activities, including market research analysis and strategic personal/non-personal promotions using digital and print tactics- Successfully launched an unbranded disease education campaign, developing and executing a multichannel, multimedia immune-oncology education program targeting healthcare professionals to raise awareness on a novel new class of drugs and mechanism of actionResponsibilities - Managed and developed a team of 8 direct reports responsible for account and project management- Led strategic initiatives to drive growth and profitability of the healthcare/pharma client base- Provided strategic leadership to clients, acting as a liaison between cross-functional agency disciplines- Analyzed and distilled customer and market data to develop actionable strategies for personal and non-personal marketing campaigns targeting HCPs, patients, caregivers, and payers- Utilized digital and print tactics across various advertising and marketing channels, including direct mail, telemarketing, digital marketing, lead generation, thought-leadership programs, event marketing, and sales campaigns- Managed the MLR approval process for all marketing materials

Client: Pozen Inc. | Brand: Ucoro (Launch) / Not granted FDA approval Category: Cardiovascular Disease Audience: HCPs, Consumers, Patients, Caregivers, PayersAccomplishments:• Developed full breadth of branding assets for new product in final stages of FDA approval that combined 2 commonly prescribed therapies into 1 with a proprietary delivery technology• Created an integrated digitally-focused launch plan communicating to key HCP, consumer, managed markets audience segments with a marketing budget of $4 million.Duties: Agency lead responsible for managing account team of 3, cross-functional team, client relationship, 3rd-party client agency partner, and project and financial functions and leading a cross-disciplinary network of agencies—Team Catalyst—made up of HCP, consumer, managed markets, PR, digital, to create and execute a multichannel holistic go-to-market plan

Client: Microsoft Health Solutions GroupBrand: Microsoft HealthVault (Launch)Category: Health & Wellness, Electronic Health Records, HITAudience: Consumer, B2B, HCPs, Consumers, PayersAccomplishments:• Microsoft HealthVault® Launch: an open-source, patient online medical information technology platform aimed at centralizing medical records and data from enabled health and wellness devices that quickly gained lion share of market displacing Google Health from the #1 position.Duties: provided strategic consul on all phases of branding and a mix of personal and non-personal launch strategies customer-centric promotions to help develop ecosystem of 8 healthcare delivery partners and communications tailored to consumers, HCPs, payers and Sales enablement/training delivered across relevant personal and non-personal promotional channels that quickly gained market share and voice replacing Google Health as the market leader

Clients: Best Buy, HTC, T-Mobile, Microsoft, TV Guide, Lion MTS Financial ServicesVerticals: Financial Services, Consumer Electronics, Media, Telecommunications, TechnologyAccomplishments:• Successfully Launched Web-based Sales Training Modules: Build and lead cross-disciplinary team in development and execution of multi-media, cross-channel internal training and new mobile device product launch initiatives reducing implementation cost by 35% Duties: provide clients strategic guidance to identify/develop/execute/integrate breadth of digital assets into promotional mix develop integrated communications plans across various marketing initiatives aligned with brand goals and objectives and portfolio strategy

Clients: Sanofi Oncology | LifeScan | Washington State Dept of Health, Genetics Brands: Eloxatin (Launch) | OneTouch (Launch)Category: Oncology, DiabetesAudience: HCPs, Patients, CaregiversAccomplishments:• Achieved $2 Billion in sales just 18-month post launch of a new Oncology brand launch and maintained market leadership after 2 subsequent indication launches. Brand recognized as the “most successful category launch in history.”Duties: Responsible for growth and profitability of largest agency account; manage/develop account team of 3 to deliver superior client services while liaising between client and cross-disciplinary team of agency creative, analytics, market research, project and financial management serving as primary client contact to facilitate seamless/timely knowledge transfer of critical information to inform all phases of branding and to identify/define launch strategies and customer-centric, personal and non-personal promotions with tailored HCP, patient, caregiver, sales enablement/training and payer tactics to optimize customer engagement to achieve awareness, acquisition, activation, and adoption goals aligned with business objectives

Clients: Bristol Myers-Squibb, Wyeth-Ayerst Categories: HIV/AIDS (Launch), HIV/HEP C Co-Infection (Launch)Brands: Videx, VIdex EC, Zerit, Peg-Intron HIV/Hep C Co-InfectionAudiences: HCPs, Caregivers, Consumers, PatientsStrategic leadership guiding creative direction, project planning and implementation of direct to professional, direct to patient/consumer marketing campaigns• 15% organic account growth—closely collaborating with client to uncover business challenges and consulting on development of strategic and targeted solutions• Igniting 33% sales growth and driving market position to #1—managing cross-functional teams in developing strategic integrated direct marketing campaigns• Instrumental in a 30% increase in annual agency revenue—leveraging subject matter expertise to help win $5 million in new business

Clients: Gloria Vanderbilt, Kenneth Cole Productions, Under Armor, Coach, Liz Claiborne, Ralph Lauren, Jones ApparelRetail custom fixture store-in-store marketing programs (small to large-scale rollouts) including convention booths, and in-store displays and supporting marketing communications to a wide-range of consumer and enterprise audiences targets.

Clients: Pfizer Divisions: Customer Advocacy Group (CRM), Pediatrics, Diabetes Control Network (DCN),Eagle Circle (Asthma)Brands: Pfizer for Living (CRM)Know Your Medicine (Brand Patient Ed)Know Your Health (Unbranded Disease Ed)Diabetes Control Network (Unbranded CRM)Eagle Circle (Pediatric Health & Wellness Program—Asthma)Bright Futures (Unbranded Pediatric Child Development Program)Audience: Healthcare Professionals, Consumers, Caregivers, Patients CampaignsHealth Literacy Launch: Agency lead working closely with client to develop and launch the Health Literacy initiative playbook to be adopted company wide as the standard for developing patient-centric educational materials to enhance patient understanding of Pfizer drugs and associated conditionPfizer for Living CRM Launch: primary agency point of contact liaising between client and 4 interdisciplinary agency partners managing program logistic ensuring effective and efficient knowledge and creative asset transfer to ensure strategic alignment while working cross-functionality with agency stakeholders to develop, manage, and implement CRM branding (logo, name, design), HCP content strategy, and cadence. Pfizer Know Your Medicine: Branded patient education initiative created using health literacy guidelines with the aim of simplifying educational content of branded products to enhance patient understanding and drive adherence. Brochures delivered to targeted physicians by sales reps to distribute to patients prescribed respective Pfizer drug. Pfizer Know Your Health: Non-branded patient education campaign-developed disease state educational brochures in support of all conditions Pfizer treated with branded products they manufactured using health literacy guidelines delivered to targeted physicians by sales reps and to patient advocacy groups by managed markets account managers. Multicultural Diabetes Patient Education Campaign: (African-American, Hispanic), CRM Program

Dual Bs, Marketing | Healthcare Management & Administration

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