Eric Mascarenhas Email & Phone Number

At iClick Consult, I serve as the Founder and Ad Strategist, leading our dedicated team of digital marketing professionals to deliver exceptional results for our clients. In this multifaceted role, I oversee the strategic direction and day-to-day operations of the agency, ensuring that we remain at the forefront of the ever-evolving digital landscape.My primary focus is on driving business growth and maximizing ROI for our clients through data-driven digital marketing strategies, with a particular emphasis on Google Ads management, Social media Advertising, and YouTube advertising. Leveraging my extensive experience and expertise in digital marketing, I collaborate closely with our team to develop tailored solutions that address the unique needs and objectives of each client.In addition to leading client initiatives, I am deeply involved in business development efforts, cultivating strategic partnerships, and fostering relationships with key stakeholders to expand our client base and drive revenue growth. I also play a pivotal role in nurturing a culture of excellence and continuous learning within the organization, empowering our team members to stay ahead of industry trends and deliver best-in-class services to our clients.By combining cutting-edge technology, data-driven insights, and creative expertise, we strive to exceed our clients' expectations and position them for long-term success in today's competitive digital landscape.

Greater Bengaluru Area

As a Senior Google Ads Manager at JustAnswer.com, I led digital marketing campaigns to enhance user engagement and revenue growth. With a focus on Google Ads, I crafted and optimized campaigns to drive traffic and conversions. By implementing advanced targeting strategies and conducting A/B testing, I improved CTR and reduced CPA. Analyzing campaign metrics, I provided actionable insights to drive future strategies and collaborated cross-functionally to align marketing with business goals. My tenure was marked by a commitment to data-driven decision-making and a passion for delivering measurable results.One of my key achievements was optimizing bidding strategies and ad placements to improve campaign performance and enhance ROI. By conducting thorough A/B testing and implementing data-driven optimizations, I successfully increased click-through rates (CTR) and conversion rates while reducing cost per acquisition (CPA).Additionally, I played a pivotal role in analyzing campaign metrics and generating actionable insights to inform future marketing strategies. By closely monitoring key performance indicators (KPIs) such as impression share, quality score, and conversion attribution, I identified growth opportunities and recommended optimization tactics to enhance overall campaign effectiveness.

San Jose (Remote)

Primarily responsible for strategizing and managing all forms of paid advertising - digital ads, copy, email marketing, social media and analytics. Daily responsibilities also include managing team progress and outcome.

Oakland, Ca

As a Google Ads Manager at Sparkart, I spearheaded digital marketing initiatives for high-profile artists including Linkin Park, Beyoncé, Megadeth, and Mariah Carey. Leveraging Google Ads, I crafted and executed targeted campaigns to amplify brand visibility and drive album sales. Utilizing a comprehensive approach, I optimized ad performance across search, display, and video channels, achieving significant increases in CTR and conversion rates. By analyzing campaign data and audience insights, I implemented strategic adjustments to maximize ROI and enhance campaign effectiveness. My role involved close collaboration with artist management teams and industry stakeholders to ensure alignment with brand objectives and campaign goals. Throughout my tenure, I remained dedicated to delivering exceptional results and driving the success of renowned music artists in the digital landscape

Bangalore, India

 Managing all existing projects in terms of setting timelines and scheduling weekly meetings to track deliverables. Working with the analytics, content and design team to overlook project status.  Manage digital content (Facebook and website feed). Email marketing- acquisition and user engagement Ad budget management and analysis.  Coordinating with the development team to align goals, improve efficiency and reduce dependencies.  Constant front-end website and app testing to help add new features. Coordinating with the UI/UX team to better the in-app experience by monitoring new market trends in app design. Reaching test users to analyse product feedback and coordinate with the designated team to fix bugs. Interface effectively across multiple levels and disciplines of the organization. Partner effectively to ensure coordinated efficient vendor management.

Bangalore, India.

- Managing digital budgets, creating digital media plans, and monitoring the effectiveness of campaigns;- Working with client servicing executives to devise an advertising campaign that meets the client's brief and budget;- Liaising with the Creative and Copywriting team and assisting with the formulation of marketing strategies;- Handling budgets, managing campaign costs, and invoicing clients;- Making 'pitches' along with other agency staff, to try to win new business for the agency

Bangalore

Mg Road, Bangalore.

Accerdited Professional - Google Adwords, Search, Display And Video

Bachelor'S Degree, Hotel Management

Activities and Societies: Specialized in Sales and Marketing

Pre-University, Science

High School, Cbse