🎬 At IRL, I’m on a mission to turn brands into viral sensations. As the Founder, I lead a team of creative masterminds who specialise in Social Media, Influencer Marketing, Meme Campaigns, YouTube Management and Graphic Design. Our mantra? Keep it real, keep it fun, and most importantly—keep it memorable.

Leading all the Social Media Operations, Online Reputation Management & Social Listening of Dreamsports brands (Dream11, FanCode & DreamSetGo)

Leading Digital & Social Media Operations of Reckitt brands (Durex, Veet, Strepsils, Itchguard, Ring Guard)

Managing social media accounts of ZEE TV, &Flix, ZEE Anmol, Zee Marathi & Living Foodz. Worked on Zee5 product launch and Originals on Zee5.

- Digital Brand Solutions (9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas, 9XO)- Social Media Optimization, Content Planning, Creative Writing (9X Jalwa, 9XM, 9X Play)- Content Creation, Article Writing- Content Management System (across Network of Channels - 9XM, 9XO, 9X Jhakaas, 9X Jalwa, 9X Tashan, Mezza9x)- Intellectual Property Management

- Assisting in film marketing and promotion (online/offline)- Script adaptation for censor purposes- Supervising editing, transfer work of HDCAM/DIGIBETA for Television broadcast including censor cuts of our programs/films- Supervising dubbing work of our theatrical films and films for TV broadcast into various indian languages including transfer for digital cinema release on UFO and Qube