Senior Vice President
New York, Ny
As an SVP at POSSIBLE, Eric works directly with new clients to scope and define their business goals and objectives so he can craft appropriate interactive solutions. He provides strategic leadership in the development of solutions, interfaces and applications as well as thought leadership on digital out of home and Internet experiences through blogging and public speaking engagements. With more than 15 years of experience creating interactive experiences for a wide variety of customers--including startups, Fortune 500 brands, museums, financial institutions, entertainment, and retail environments--Eric works closely with design and production teams to function as an Account Manager, ensuring that our work effectively advances client business requirements. A senior manager focused on creating multimedia systems (multi touch, kiosks, gestural, mobile and video) as well as complex websites (ecommerce, social, collaborative systems) he has led initiatives bringing interactive technology to tens of millions of people worldwide. His clients have included Target, Dell, Ralph Lauren, Prada, , Macy’s, Verizon, Hyundai and Mercedes Benz as well as venues such as Smithsonian’s National Museum of American History & Air and Space Museum, The Franklin Institute, Sports Museum of America, The New York Historical Society, The Hong Kong Jockey Club, and many more. Eric came to Schematic from NY-based interactive agency Operand, of which he was co-founder and partner. Previous to that, he was Vice President of E-Commerce at Levitz Furniture, and Vice President of Consumer Banking at HSBC Bank USA.Eric holds a BA degree in Finance from Loyola College and a Certificate in Information Technology from New York University.