Director Of Content
Current- Executed brand campaign that drove almost 2 million visitors to The Big E- Developed media plans that grew sales attributed to social by 100% MoM- Created regular brand email marketing that achieved 51% open rates each month- Participated in tools procurement, new business development, and contracts- Innovated new deliverables, including podcast strategies and interactive digital- Developed processes for integrating AI tools into creative processes- Coached junior reports and managed freelance relationships