As the Director of Paid Media at Brafton, I lead a department of talented professionals to develop, implement, and optimize data-driven performance-based marketing strategies for our clients. We were recently honored as a Google Premiere Partner for the year 2024. Leveraging my expertise in Search Engine Marketing (SEM) via Google Ads, Microsoft Bing Ads, Social Media, YouTube, Display ads, and analytics platforms I drive departmental growth and positive ROI for Brafton's diverse client base, while staying up-to-date on the latest industry trends and technologies (Google AI). I oversee our book of PPC business, including clients from Boston to London to Sydney with monthly paid media budgets ranging from $2,500 to $500,000. Each client has a unique business (B2B and B2C) with unique marketing objectives, from brand awareness, phone calls, form-fill conversions, and direct ROI-driven e-commerce sales. Using Google Ads and Microsoft Ads my team supports search engine marketing (PPC), display advertising (discovery/remarketing), YouTube video, demand-gen, and Performance Max campaigns to create a holistic performance marketing strategy that not only exceeds client expectations but grows results/ROAS month-over-month. Industry Expertise & Professional Development: During my first year at Brafton I was able to obtain Google Premier Partner and Microsoft Advertising Certified Partner status, providing our company with beta programs and the best platform support these advertisers offer. Stay current on the latest paid search and digital marketing trends, technologies, and best practices, ensuring Brafton's services remain competitive and innovative. I make an effort to attend conferences, speak on panels, participate in webinars and workshops to expand my knowledge, and network with other industry professionals as an industry leader in performance marketing.

As the Manager of Paid Search I launched the PPC department at Brafton, and in just over 2 years grew it to a multi-million dollar business unit with an international roster of over 100 paid search clients across all industries. I help develop comprehensive paid media strategies and proposals based on very specific goals, industry trends, and target benchmarks. Implement and manage paid advertising campaigns across various platforms such as Google Ads, Meta, and LinkedIn, ensuring alignment with a true omnichannel marketing strategy.Campaign Optimization & Management: Monitor and analyze campaign performance, adjusting bids, budgets, targeting, and ad creatives to achieve optimal results. Implement A/B testing and other optimization techniques to maximize ROI and improve campaign efficiency.Team Leadership & Collaboration: Oversee and mentor a team of paid search specialists, ensuring their professional growth and development. Collaborate with cross-functional teams, including content, SEO, social media, and design, to create integrated marketing campaigns that support client goals.Client Relationship Management: Maintain strong relationships with clients through regular communication, reporting, and performance reviews. Identify new opportunities for account expansion and upselling, contributing to Brafton's overall business growth.

As the Head Advertising Media Buyer and Social and Digital Marketing Manager, I was responsible for managing the ad-buying workflow in concert with local digital and content teams and both creative groups to put out marketing content on each station’s on-air, app, website, and all social media platforms, including Facebook, Twitter, Instagram, YouTube, and Snap Chat. I also oversaw research and strategies to maximize the potential of all Meredith station digital projects. I primarily worked with the Phoenix Creative Group, Dotdash Agency, and Nashville Creative Group to identify best practices, digital and traditional media buys, new advertising methods, big-picture projects and strategies, and outside media planning/buying and creative performance tracking and testing. Projects can include but are not limited to, managing paid digital placement, topical promotion on digital and television, network prime adverts, channel-specific specials, and sports programming (the Super Bowl specifically), local community initiatives and events, TSR promotion, Facebook LIVE, specialty social media, and digital marketing programs. I also worked with the local newsrooms on daily topical promotion plus other duties as assigned.I am the sole marketing professional on our super talented team that included video producers whom had worked on projects such as LaLa Land, The Emnys, ESPN, and so much more - I was honored to help market their amazing promos and co-op video shoots for each of our 16 television networks across the country (Phoenix, Atlanta, Kansas City, Detroit, and Nashville just to name a few.

I joined Porter Capital Corporation as an experienced digital marketer to join their growing team serving the financial services industry. I worked closely with and reported to the CEO and SVP, National Sales Manager. The Director of Marketing and Advertising is responsible for developing, implementing, tracking/lreporting using Google Analytics, and will be required to visually optimize multiple marketing campaigns across all digital channels; managing budgets and ROI/KPIs. - Experience with Customer Relationship Management systems (CRM), I became Salesforce Certified during COVID-19 and their marketing tools- An extensive knowledge of full process marketing automation and e-mail marketing (we used Pardot)- The ability to build and segment prospect lists and work on lead generation programs at a fast pace- Familiarity running Google Adwords campaigns- Experience compiling marketing metrics and defining and measuring KPIs (Google Analytics certified)- Web/Content Management System capabilities with an eye for improving performance on search engines, specifically expert knowledge in SEO- Ability to manage the company's social media presence on Facebook, Twitter, Instagram, and LinkedIn; run paid and organic campaigns for all- The ability to multi-task, successfully manage multiple projects at the same time, prioritize what needs to be done when, and “wearing a lot of hats”.

Completed a contract with a multi-million dollar high-profile technology company here in Birmingham, AL - located in the Innovation Depot. My typical day can last anywhere from 6-16 hours of marketing and advertising strategy development, optimization, and meeting with multiple different department heads (as well as the CEO or CTO) to help improve ROI and CPA using multiple paid / organic marketing channels as well as implementing data and marketing strategies in the areas of website content, SEO optimization, Google Adwords / PPC, social media, e-mail newsletters, video production, conference marketing materials, print advertising, and more.

As the Managing Editor and website content Marketing Manager, I was responsible for producing compelling content, developing and managing a robust editorial calendar, managing in-house and freelance copywriting resources, creating and maintaining editorial and brand guidelines for all digital copy, and full ownership/accountability for the delivery of content that exceeds both corporate marketing and P&L goals.During my contract at The Recovery Village I hired and managed a team of 12 in-house marketing resources including writers, creative talent from Disney, social media people, website staff, a marketing assistant, and a senior editor from Harpith Collins. Translate business objectives and strategy into compelling written content for specific audiences, Develop, produce, and leverage bi-weekly content reports to improve performance, Collaborate with the Digital PR / Social-Media, SEO/SEM, and BizDev teams to ensure overall marketing goals are met, Select and manage all tools related to content ideation and production, and create/manage annual budget for the overall content strategy.Primary Responsibilities: Develop, write, edit and publish online content, create and apply brand style guides for all digital content assets, call center, business development and increasing admissions, launching new facilities, and I was responsible for managing the creation of all editorial calendars.

Senior results-driven digital marketing / print media sales executive with exceptional relationship building talents and proven success by exceeding my monthly sales numbers and obtaining top salesperson in the company nationwide two years in a row. Self-motivated and ambitious team-leader and contributor with excellent communication skills. Skilled at creating high-quality and effective sales proposals, managing negotiations with top clients and agencies, implementing and managing campaigns and creating reports. I'm blessed with dynamic presenting and speaking to all levels of clients/executives. Extensive media experience in print and online advertising with a focus on creative 360 degree marketing strategies. Including static display, in-banner video and pre-roll, device targeting, SMS texting campaigns, site retargeting, geo-targeting, specialized and custom audience building, email marketing, search engine optimization (SEO), search engine marketing (SEM/PPC) with Google, Yahoo, and Bing, online contests and promotions, social media advertising (Facebook, Twitter, Google+, Instagram, Pinterest, Linkedin, etc.), and online lead generation. All of this is done to the highest level of quality and creativity built around client-specific key performance indicators (KPIs).Was responsible for client portfolio in verticals that focused exclusively on pursuing new business and fostering long-term relationships with large clients across healthcare, finance, and higher education. Some examples of my client roster included: Auburn University, Troy University, Regions Bank, BBVA Bank, Grandview Medical, Children's Hospital, Cancer Treatment Centers of America, & GameStop. Tools Used: Wordpress, Salesforce, Matchcraft, Facebook Ad Manager, comScore, MRI, eMarketer, Alexa, Insight Express, Nielsen, Dimestore, Doubleclick, Mediaplex, Hasoffe, Doubleclick, Mediaplex, Google Analytics, Omniture, Nielsen, comScore, Integral, Double Verify, Moat, and Google Adwords

• Cross-channel marketing for 10 unique magazine publications, each with a different audience and demographic (from cooking to tea to seeing)• Planned and executed online marketing campaigns including creative, online media planning, CRM, and paid media (both digital & traditional) responsive analytics / Google Analytics reporting and Megento • Developed and created websites for each of the magazines (using WordPress & AWS); implemented a social media marketing plan and led the editors in carrying out a social conversation with communities across Facebook, Twitter, website forums, etc.• Crafted a strategy for the brand's website content and made sure that content pieces were written / posted according to our executive content calendar• Responsible for creating and executing an e-mail marketing plan for a total audience of over 1mm• Integrated digital marketing into a publishing business that had very little experience outside of print and selling magazines / books traditionally• Personally managed website/e-mail/social media analytics and our customer trends to create unique marketing opportunities that resulted in higher customer retention rates and shopping cart values• Published digital titles to different app markets on a multitude of computers and mobile devices (Apple Publishing and Subscriptions / Google Android App)

During high school and college I began working on PlanetXbox360.com, shortly after selling another website I co-founded. TeamXbox.com to IGN Entertainment and within a year was approached by Marc Ecko's new company Complex Media Network to lead their new "online network" of websites aimed at 18-35 year-olds with a focus on entertainment, music, fashion, and video games. Once I joined the company (10 employees at the time) I was responsible for all content, media, acquisitions, and the marketing strategy. This "conglomerate of websites" had never been done before and our ultimate goal was to sell advertising packages to our highly valuable demographic/audience as a singular product to major brands as one, across all websites.Ran our in-house advertising department for the website, figuring out the best way to take a small budget, overall, and use it in the most effective way to grow the website using guerilla online marketing. Wrote and edited countless reviews/previews on all the hottest upcoming video games as well as played debug builds to get early exclusive hands-on experience. Tracked and reported consumer/reader activities using data/analytics, giving me a chance to see exactly why certain video games outsell others. Supervised a team of 25+ writers, freelancers, and news junkies that submit articles and need direction on a daily, weekly, and annual basis (Complex Media now has office space in World Trade Center 1 and employs thousands of people all over the world). Attended hundreds of developer/publisher events to cover them in detailed write-ups and or videos. I grew our network of websites amount of unique monthly visitors from 50k to over 750k and our page-views from 3mm annually to 150mm; also launched and scaled our social media presence. Worked with PR representatives and publishers to get products, exclusive content, etc. for the website (traveled all over the world to visit different studios, publishers, launch events, and development houses)

When I started at TeamXbox.com we were still a small website with a very active community forum, as time went by our reader-ship grew to a massive number and we were eventually purchased by IGN Entertainment.• Was an intricate part of and managed a team of five writers who were located all over the country with the purpose of writing and publishing content for an online magazine• Wrote and edited over 100 articles to be viewed by a reader base of 10,000 people a day• Organized and participated in the company’s presence at the Electronic Entertainment Expo in Los Angeles, CA as well as covering the event numerous times• Built countless relationships with PR people as the game industry was still trying to find itself