Eric Dahl Email & Phone Number

Bridgewater, New Jersey, Us

• Lead diverse teams of category focused - product marketing professionals • Responsible for divisional product management of consumer hardware and supplies categories at Brother: color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines, P-Touch label makers, and QL Label Printers, consumables (ink, toner, drums, and label tapes), and Refresh subscription services • Lead and set vision for sales strategy, product development, marketing strategy, and P/L of consumer print, scan, and label categories• Own and manage category revenue goals and business segment profit (operating profit)• Influence headquarter product development and go-to-market strategy to drive sustainable consolidated sales and profit

Bridgewater, New Jersey, Us

• Led a team of product marketing professionals responsible for product management of consumer hardware and supplies categories at Brother: color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines, P-Touch label makers, and QL Label Printers, and consumables (ink, toner, drums, and label tapes)• Responsible for sales strategy, product development, marketing strategy, and P/L of consumer business machine categories

Bridgewater, New Jersey, Us

• Led a team of product marketers responsible for product management of our color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines (B2C Products)• Held and grew market leader position in mono laser for products sold at Retail and .com over last 7 years• Continually grew market share in the color laser printer category to obtain market leader position in 2017 and 2018, balancing company profit targets • Performed extensive market research, developed strategy, and launched the INKvestment line of color inkjet all-in-ones to differentiate Brother with low cost penny/nickel per page printing in the inkjet category in 2016• Collected market insights, developed product strategy, and launched the XL Extended Print monochrome laser printer line in 2018 offering up to 2 years of printing in the box to eliminate the need of frequent replacement of toner. Created a new product segment within a legacy category.• Developed product concept, product strategy, and marketing strategy for the INKvestment Tank line of inkjet printers aimed at extending replacement cycles and improving the ink usage/replacement experience for the user. Grew distribution of the product line raplidly and continually grew share of the ink tank segment over the first 10 months • Responsible for all instant rebate promotional strategy and execution for printing, scanning, and labeling product lines to maximize ROI while helping product teams exceed targets• Responsible for all retail storefront execution including POP displays, seasonal placements, and store compliance/detailing

Bridgewater, New Jersey, Us

• Responsible for sales of our single-function printer, all-in-one printer, fax machine, label maker, scanner, and ink and toner products sold at Staples US Stores, Staples.com, and Quill.com

Bridgewater, New Jersey, Us

• Worked in our Retail division responsible for our all Business machine product lines at Costco, Costco.com, Walmart.com, and Fry's Electronics

Bridgewater, New Jersey, Us

• Responsible for our P-Touch label maker line and ink/toner sales at Staples US Stores and Staples.com• Worked directly with the Inventory teams to manage Retail and NAD inventory levels for all Brother product lines at Staples

Bridgewater, New Jersey, Us

• Prospected for and cold-called prospective National and Regional retailers for our P-Touch and Multi-function printer lines• Secured seasonal placement of a P-Touch label maker at Lowes Home Improvement stores

Bridgewater, New Jersey, Us

Flemington, Nj, Us

Full-spectrum business consulting services including business strategy, sales, marketing, human resource practices, legal, and operations.Working on a project-basis part-time.

Roanoke, Va, Us

Bs, Marketing Management

Executive Mba, Marketing

Mini-Mba, Digital Marketing