Eric Dahl Email and Phone Number
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Eric Dahl personal email
Background:* 19+ years of consumer electronic experience including product marketing leadership, sales, & account management with national retailers and .coms* Currently directly responsible for all product marketing (strategy, product development, P/L management) of the leading printer, ink/toner, scanner and labeling product lines of a multi-billion dollar consumer electronics companySales experience: * Directly managed/responsible category sales at Staples Retail, Staples.com, Quill.com, Costco Wholesale, Costco.com, Fry's Electronics, Walmart.com, Lowes Home Improvement, and JR.com* Led strategy efforts as Product Marketing Director to grow business at Best Buy, Walmart, Target, Sam's Club, BJ's Wholesale, Staples, Office Depot, Amazon, and more Marketing experience: * Collaborative business leader of a parent / subsidiary relationship of a large international manufacturer* Product and brand strategy development as a global influencer* Developed advisor / category captain partnerships with key retail / e-commerce channel partners to drive mutually beneficial strategies* Create and execute winning product strategies to drive top line sales and profits in competitive, mature marketplaces* Developer of product marketing and sales talent
Brother Usa
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Vice President, Soho Product MarketingBrother Usa Apr 2023 - PresentBridgewater, New Jersey, Us• Lead diverse teams of category focused - product marketing professionals • Responsible for divisional product management of consumer hardware and supplies categories at Brother: color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines, P-Touch label makers, and QL Label Printers, consumables (ink, toner, drums, and label tapes), and Refresh subscription services • Lead and set vision for sales strategy, product development, marketing strategy, and P/L of consumer print, scan, and label categories• Own and manage category revenue goals and business segment profit (operating profit)• Influence headquarter product development and go-to-market strategy to drive sustainable consolidated sales and profit -
Senior Director Of Product Marketing, Business Machine GroupBrother Usa Mar 2020 - Apr 2023Bridgewater, New Jersey, Us• Led a team of product marketing professionals responsible for product management of consumer hardware and supplies categories at Brother: color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines, P-Touch label makers, and QL Label Printers, and consumables (ink, toner, drums, and label tapes)• Responsible for sales strategy, product development, marketing strategy, and P/L of consumer business machine categories -
Director Of Product Marketing, B2CBrother Usa Nov 2013 - Mar 2020Bridgewater, New Jersey, Us• Led a team of product marketers responsible for product management of our color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines (B2C Products)• Held and grew market leader position in mono laser for products sold at Retail and .com over last 7 years• Continually grew market share in the color laser printer category to obtain market leader position in 2017 and 2018, balancing company profit targets • Performed extensive market research, developed strategy, and launched the INKvestment line of color inkjet all-in-ones to differentiate Brother with low cost penny/nickel per page printing in the inkjet category in 2016• Collected market insights, developed product strategy, and launched the XL Extended Print monochrome laser printer line in 2018 offering up to 2 years of printing in the box to eliminate the need of frequent replacement of toner. Created a new product segment within a legacy category.• Developed product concept, product strategy, and marketing strategy for the INKvestment Tank line of inkjet printers aimed at extending replacement cycles and improving the ink usage/replacement experience for the user. Grew distribution of the product line raplidly and continually grew share of the ink tank segment over the first 10 months • Responsible for all instant rebate promotional strategy and execution for printing, scanning, and labeling product lines to maximize ROI while helping product teams exceed targets• Responsible for all retail storefront execution including POP displays, seasonal placements, and store compliance/detailing -
Director Of SalesBrother Usa Apr 2011 - Nov 2013Bridgewater, New Jersey, Us• Responsible for sales of our single-function printer, all-in-one printer, fax machine, label maker, scanner, and ink and toner products sold at Staples US Stores, Staples.com, and Quill.com -
Senior Key Account ManagerBrother Usa Apr 2010 - Mar 2011Bridgewater, New Jersey, Us• Worked in our Retail division responsible for our all Business machine product lines at Costco, Costco.com, Walmart.com, and Fry's Electronics -
Key Account ManagerBrother Usa Apr 2008 - Mar 2010Bridgewater, New Jersey, Us• Responsible for our P-Touch label maker line and ink/toner sales at Staples US Stores and Staples.com• Worked directly with the Inventory teams to manage Retail and NAD inventory levels for all Brother product lines at Staples -
Key Account RepresentativeBrother Usa Jan 2007 - Mar 2008Bridgewater, New Jersey, Us• Prospected for and cold-called prospective National and Regional retailers for our P-Touch and Multi-function printer lines• Secured seasonal placement of a P-Touch label maker at Lowes Home Improvement stores -
Field Sales RepresentativeBrother Usa Jul 2005 - Jan 2007Bridgewater, New Jersey, Us -
Principal And Founding MemberHalf Pie Strategies, Llc Aug 2017 - Dec 2021Flemington, Nj, UsFull-spectrum business consulting services including business strategy, sales, marketing, human resource practices, legal, and operations.Working on a project-basis part-time. -
Marketing AnalystExemplum May 2003 - May 2005Roanoke, Va, Us
Eric Dahl Skills
Eric Dahl Education Details
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Virginia Tech - Pamplin College Of BusinessMarketing Management -
Rutgers Business SchoolMarketing -
Rutgers Business SchoolDigital Marketing
Frequently Asked Questions about Eric Dahl
What company does Eric Dahl work for?
Eric Dahl works for Brother Usa
What is Eric Dahl's role at the current company?
Eric Dahl's current role is Product Marketing Executive | Business Strategy | National Retail Sales | Talent Development | Global Brand Leader.
What is Eric Dahl's email address?
Eric Dahl's email address is er****@****her.com
What schools did Eric Dahl attend?
Eric Dahl attended Virginia Tech - Pamplin College Of Business, Rutgers Business School, Rutgers Business School.
What skills is Eric Dahl known for?
Eric Dahl has skills like Account Management, Marketing Communications, Sales Operations, Key Account Management, Forecasting, Marketing, Merchandising, Product Launch, Multi Channel Marketing, National Account Managers, Point Of Purchase, Retail Sales Analysis.
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