Eric Dahl

Eric Dahl Email and Phone Number

Product Marketing Executive | Business Strategy | National Retail Sales | Talent Development | Global Brand Leader @ Brother USA
Eric Dahl's Location
Bridgewater, New Jersey, United States, United States
Eric Dahl's Contact Details

Eric Dahl personal email

n/a
About Eric Dahl

Background:* 19+ years of consumer electronic experience including product marketing leadership, sales, & account management with national retailers and .coms* Currently directly responsible for all product marketing (strategy, product development, P/L management) of the leading printer, ink/toner, scanner and labeling product lines of a multi-billion dollar consumer electronics companySales experience: * Directly managed/responsible category sales at Staples Retail, Staples.com, Quill.com, Costco Wholesale, Costco.com, Fry's Electronics, Walmart.com, Lowes Home Improvement, and JR.com* Led strategy efforts as Product Marketing Director to grow business at Best Buy, Walmart, Target, Sam's Club, BJ's Wholesale, Staples, Office Depot, Amazon, and more Marketing experience: * Collaborative business leader of a parent / subsidiary relationship of a large international manufacturer* Product and brand strategy development as a global influencer* Developed advisor / category captain partnerships with key retail / e-commerce channel partners to drive mutually beneficial strategies* Create and execute winning product strategies to drive top line sales and profits in competitive, mature marketplaces* Developer of product marketing and sales talent

Eric Dahl's Current Company Details
Brother USA

Brother Usa

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Product Marketing Executive | Business Strategy | National Retail Sales | Talent Development | Global Brand Leader
Eric Dahl Work Experience Details
  • Brother Usa
    Vice President, Soho Product Marketing
    Brother Usa Apr 2023 - Present
    Bridgewater, New Jersey, Us
    • Lead diverse teams of category focused - product marketing professionals • Responsible for divisional product management of consumer hardware and supplies categories at Brother: color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines, P-Touch label makers, and QL Label Printers, consumables (ink, toner, drums, and label tapes), and Refresh subscription services • Lead and set vision for sales strategy, product development, marketing strategy, and P/L of consumer print, scan, and label categories• Own and manage category revenue goals and business segment profit (operating profit)• Influence headquarter product development and go-to-market strategy to drive sustainable consolidated sales and profit
  • Brother Usa
    Senior Director Of Product Marketing, Business Machine Group
    Brother Usa Mar 2020 - Apr 2023
    Bridgewater, New Jersey, Us
    • Led a team of product marketing professionals responsible for product management of consumer hardware and supplies categories at Brother: color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines, P-Touch label makers, and QL Label Printers, and consumables (ink, toner, drums, and label tapes)• Responsible for sales strategy, product development, marketing strategy, and P/L of consumer business machine categories
  • Brother Usa
    Director Of Product Marketing, B2C
    Brother Usa Nov 2013 - Mar 2020
    Bridgewater, New Jersey, Us
    • Led a team of product marketers responsible for product management of our color inkjet, home-office class mono laser, home-office class color laser, and portable & light desktop scanner product lines (B2C Products)• Held and grew market leader position in mono laser for products sold at Retail and .com over last 7 years• Continually grew market share in the color laser printer category to obtain market leader position in 2017 and 2018, balancing company profit targets • Performed extensive market research, developed strategy, and launched the INKvestment line of color inkjet all-in-ones to differentiate Brother with low cost penny/nickel per page printing in the inkjet category in 2016• Collected market insights, developed product strategy, and launched the XL Extended Print monochrome laser printer line in 2018 offering up to 2 years of printing in the box to eliminate the need of frequent replacement of toner. Created a new product segment within a legacy category.• Developed product concept, product strategy, and marketing strategy for the INKvestment Tank line of inkjet printers aimed at extending replacement cycles and improving the ink usage/replacement experience for the user. Grew distribution of the product line raplidly and continually grew share of the ink tank segment over the first 10 months • Responsible for all instant rebate promotional strategy and execution for printing, scanning, and labeling product lines to maximize ROI while helping product teams exceed targets• Responsible for all retail storefront execution including POP displays, seasonal placements, and store compliance/detailing
  • Brother Usa
    Director Of Sales
    Brother Usa Apr 2011 - Nov 2013
    Bridgewater, New Jersey, Us
    • Responsible for sales of our single-function printer, all-in-one printer, fax machine, label maker, scanner, and ink and toner products sold at Staples US Stores, Staples.com, and Quill.com
  • Brother Usa
    Senior Key Account Manager
    Brother Usa Apr 2010 - Mar 2011
    Bridgewater, New Jersey, Us
    • Worked in our Retail division responsible for our all Business machine product lines at Costco, Costco.com, Walmart.com, and Fry's Electronics
  • Brother Usa
    Key Account Manager
    Brother Usa Apr 2008 - Mar 2010
    Bridgewater, New Jersey, Us
    • Responsible for our P-Touch label maker line and ink/toner sales at Staples US Stores and Staples.com• Worked directly with the Inventory teams to manage Retail and NAD inventory levels for all Brother product lines at Staples
  • Brother Usa
    Key Account Representative
    Brother Usa Jan 2007 - Mar 2008
    Bridgewater, New Jersey, Us
    • Prospected for and cold-called prospective National and Regional retailers for our P-Touch and Multi-function printer lines• Secured seasonal placement of a P-Touch label maker at Lowes Home Improvement stores
  • Brother Usa
    Field Sales Representative
    Brother Usa Jul 2005 - Jan 2007
    Bridgewater, New Jersey, Us
  • Half Pie Strategies, Llc
    Principal And Founding Member
    Half Pie Strategies, Llc Aug 2017 - Dec 2021
    Flemington, Nj, Us
    Full-spectrum business consulting services including business strategy, sales, marketing, human resource practices, legal, and operations.Working on a project-basis part-time.
  • Exemplum
    Marketing Analyst
    Exemplum May 2003 - May 2005
    Roanoke, Va, Us

Eric Dahl Skills

Account Management Marketing Communications Sales Operations Key Account Management Forecasting Marketing Merchandising Product Launch Multi Channel Marketing National Account Managers Point Of Purchase Retail Sales Analysis National Account Experience Product Marketing Product Management Marketing Strategy Management Competitive Analysis B2b Channel Partners Sales Pricing Strategy Cross Functional Team Leadership Retail Sales Management Product Development Customer Insight Market Research Supply Chain Management P&l Management Data Analysis Statistical Data Analysis Retail Sales Retail Displays Pop Displays Sales Analysis Consumer Electronics E Commerce Brand Development Inkjet Retail Category Management Retail Replenishment Retail Packaging

Eric Dahl Education Details

  • Virginia Tech - Pamplin College Of Business
    Virginia Tech - Pamplin College Of Business
    Marketing Management
  • Rutgers Business School
    Rutgers Business School
    Marketing
  • Rutgers Business School
    Rutgers Business School
    Digital Marketing

Frequently Asked Questions about Eric Dahl

What company does Eric Dahl work for?

Eric Dahl works for Brother Usa

What is Eric Dahl's role at the current company?

Eric Dahl's current role is Product Marketing Executive | Business Strategy | National Retail Sales | Talent Development | Global Brand Leader.

What is Eric Dahl's email address?

Eric Dahl's email address is er****@****her.com

What schools did Eric Dahl attend?

Eric Dahl attended Virginia Tech - Pamplin College Of Business, Rutgers Business School, Rutgers Business School.

What skills is Eric Dahl known for?

Eric Dahl has skills like Account Management, Marketing Communications, Sales Operations, Key Account Management, Forecasting, Marketing, Merchandising, Product Launch, Multi Channel Marketing, National Account Managers, Point Of Purchase, Retail Sales Analysis.

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