Eric Downing Email & Phone Number

Spokane, WA, US

A private lending library for discerning families

Brand strategy consultation and development, graphic design and copywriting for clients including Microsoft, Costco Wholesale, ARAMARK, and Weyerhaeuser.

Tacoma, WA, US

• Led the US marketing and IT departments for global outdoor-recreation product brand
• Developed and executed the marketing strategies for the EXPED brand in the United States
• Built and implemented marketing plans for key products and educated national sales teams on plans
• Provided leadership and mentorship for the EXPED USA marketing/PR team
• Strategized and directed the creation of all marketing content, messaging and collateral
• Collaborated with company leadership and departments to achieve sales and brand goals

Everett, Washington, US

• Led the offices of development, admissions, communications/marketing, and technology for one of the highest academic-achieving high schools in western Washington
• Planned and led the school’s admissions and development revenue strategies, securing $7M in annual fundraising and new enrollment
• Led the execution of comprehensive, data-driven marketing strategies to grow brand awareness and maximize enrollment – including website, social media, video and other content, direct mail, and public/media relations
• Oversaw design, production and final approval of all publications, communications and collateral, including view book, annual report, videos, and website; ensured graphic and editorial standards for brand identity were.
• Directed the school's annual giving campaigns, alumni and donor relations, events, business partnership program, and grant-writing efforts
• Developed and implemented short- and long-term strategies to optimize student learning through technology

Seattle, WA, US

• Developed and implemented marketing and communication strategies for the largest supporter of Catholic education in Puget Sound.
• Developed and executed immediate and long-range marketing strategies for the largest supporter of Catholic education in Puget Sound and to promote the 74 Catholic schools in western Washington
• Served as a consultant to the 74 Catholic schools in western Washington; set best practices in school marketing and enrollment, and developed templates and other resources to be used at individual schools for their.
• Developed and maintained marketing budgets and ensured all projects stayed within scope; provided detailed budget recommendations to executive director, Fulcrum board and superintendent of schools
• Directed the design and layout of all Fulcrum Foundation and Office for Catholic Schools marketing materials, including annual reports, newsletters, brochures, websites, and event collateral
• Developed and implemented media strategies, including social media, websites and online campaigns

Seattle, WA, US

• Led the creation of the company’s new visual brand strategy, including redesigning the brand identity
• Provided creative direction and leadership in the design and production of all marketing collateral, advertising, packaging, point-of-purchase, and websites
• Built and implemented marketing plans for key products and educated national sales teams on plans
• Supervised a team of graphic designers, copywriter, and marketing coordinator/editor; communicated marketing goals and expectations to marketing team; conducted annual performance and salary reviews
• Analyzed and assessed results of marketing strategies and tactics
• Maintained department timelines, scheduling many time-sensitive projects with concurrent deadlines; communicated timelines and assigned projects to marketing team; communicated with other departments to set production.

Anchorage, AK, US

• Developed and executed targeted marketing initiatives to attract students and maximize capacity at residence halls
• Created marketing strategies to promote and support summer conference programs
• Partnered with Anchorage Visitors Bureau and other stakeholders to attract individuals and organizations from across the country
• Developed the visual design and assisted in the creation of five food venues across campus.
• Designed marketing and informational collateral
• Built and managed four computer labs in the residence halls and supervised a team of student lab technicians

Bachelor Of Arts (B.A.), Journalism/Public Communications And English (Double Major)

Brand Strategy, Creative Direction, Graphic Design

Education record