Eric Menard Email & Phone Number

Montréal, Québec, Canada

Within this role, I develop and implement data-driven strategies, corporate sponsor engagement, and optimized donor retention programs.During my time, I implement solicitation and retention plans using CRM in place.Moreover, I provide effective leadership and guidance for multiple event projects, including corporate and workplace initiatives supporting Centraide of Greater Montreal.My key successes for this role are:• Collaborated with team members to achieve $3 million increase in funds raised during 2022 Centraide campaign.• Boosted average donation by 11% in 2022 by targeted fundraising campaigns and personalized donor outreach; led to remarkable 19% increase compared to 2020.• Realized 30% increase in new donors in 2022 compared to 2021 and generated new sources of revenue.

Laval, Quebec, Canada

As a part of this role, I provided robust recommendations for all integrated campaigns, utilizing Salesforce, Pardot, Google Analytics, and other tools.During this tenure, I planned and executed corporate and local events across all 50 residences of Selection Retraite.Furthermore, I supervised team of project managers responsible for Marketing, Events, and Sponsorships, while managing budgets associated with corporate and local campaigns, optimizing financial resources.Below are some of my key accomplishments:• Diversified revenue streams by incorporating advertisements on internal distribution networks of residences, generating new sources of income.• Generated more than 3,000 qualified leads per year and increased brand awareness by 28% over two years through deployment of innovative advertising campaigns on Selection Retraite.

Montréal

It was me who led the agency digital hub, overseeing digital, social, and search engine strategies.I was entrusted with catering to diverse range of major industry clients, including Automobile, B2B, B2C, Education, Entertainment, Finance, Food, Government, Medical, Real Estate, and Tourism. Streamlined workflow by managing wide range of tasks.My notable achievements are:● Ensured successful launch of new advertising agency by liaising with six business partners● Achieved optimal outcomes by managing team of 5-member consisting of media planners, buyers, campaign manager, and media coordinator.

Bachelor In Administration, Marketing - Management - Supervision

Digital Communication And Media/Multimedia

Certifications annuelles Google Analytics et Google Ads