• Defines and executes ATL and BTL strategies for Body Cleansing, Skin Care and Sun Care categories to achieve targeted market share, net sales, and brand targets for Serbia and export markets.• Drives and delivers brand activity synchronization across media and retail channels in cooperation with other departments.• Creates and adapts marketing communication with third-party agencies. • Nielsen database analytics. Data mining and custom made reports from Nielsen databases analytic… Show more • Defines and executes ATL and BTL strategies for Body Cleansing, Skin Care and Sun Care categories to achieve targeted market share, net sales, and brand targets for Serbia and export markets.• Drives and delivers brand activity synchronization across media and retail channels in cooperation with other departments.• Creates and adapts marketing communication with third-party agencies. • Nielsen database analytics. Data mining and custom made reports from Nielsen databases analytic tool Answers. Makes usable insights for marketing and other departments. Show less

• Created merchandising strategies from sales data and insights for five Central Balkan markets that makes NIVEA as the leading cosmetic brand.• Educated sales force and merchandisers with merchandising strategies, standards and sales. As a result, NIVEA was the best placed and exposed brand at the shelves on the markets.• Worked on category management projects in cosmetic categories that added value to the in-store shopping experience, category and brand growth.• Consulted to… Show more • Created merchandising strategies from sales data and insights for five Central Balkan markets that makes NIVEA as the leading cosmetic brand.• Educated sales force and merchandisers with merchandising strategies, standards and sales. As a result, NIVEA was the best placed and exposed brand at the shelves on the markets.• Worked on category management projects in cosmetic categories that added value to the in-store shopping experience, category and brand growth.• Consulted to customers in the field of merchandising strategies, shoppers behavior, assortments, and planogramming to improve shoppers satisfaction during the shopping trip and to add value to it. Show less

• Supported category management specialist with customers sell-out reports, distribution and assortment analysis, Q period planing of listings and novelties positioning at the shelf.• Supported sales force and merchandisers with a clear tasks in the field of merchandising, distribution and positioning of NIVEA assortment.• Worked planograms in Nielsen Spaceman software for secondary and primary positioning of cosmetic department that support Purchase Decision Tree for specific category… Show more • Supported category management specialist with customers sell-out reports, distribution and assortment analysis, Q period planing of listings and novelties positioning at the shelf.• Supported sales force and merchandisers with a clear tasks in the field of merchandising, distribution and positioning of NIVEA assortment.• Worked planograms in Nielsen Spaceman software for secondary and primary positioning of cosmetic department that support Purchase Decision Tree for specific category and in line with Beiersdorf merchandising strategies. Show less

• Supported category management specialist with customers sell-out reports, distribution and assortment analysis.• Supported sales force with a clear tasks in the field of merchandising.

• Supported brand managers with sell-out reports, TVC results reports in order to obtain accurate data for creating marketing plans and strategies.• Worked at marketing material adaptations of pack design, brochures, leaflets and POS materials for Serbian market.

Implemented MS Project in planning and tracking of activities.