Eric Mischel Email & Phone Number

Los Gatos, Ca, Us

Seattle, Wa, Us

Led product management for ad inventory management and enabling added value media and make goods for guaranteed deals on video, display and audio. Amazon Publisher’s (Stores, Prime Video, Twitch, Amazon Music, Wondery Podcasting, Fire TV, Echo Devices, Groceries) use these products to more efficiently bring-to-market and monetize their content through an ad-supported business model. These products are estimated to support +$38B in ad revenue in 2024.Accomplishments and Responsibilities:- Wrote product missions, charters, tenets, 3-year plans, PR/FAQs, business requirement documents, wireframes and success metrics.-Developed migration plan to move publishers from Amazon’s 3-legacy inventory management systems to the new system after conducting 20+ publisher interviews documenting use cases. Migration was required as one inventory system supported only display and outstream ad placements, one supported only instream video placements and the third supported only audio ad placements. -Prepared and presented MBRs to key stakeholders and contribute to group monthly and quarterly business reviews and annual operational planning.-Conducted research interviews with publishers to document personas used by product and engineering to understand the customer needs they would be addressing.-Participated and contributed feedback to reviews of the other domains in Publisher Technology including Ad Serving, Data Management, Deal Management, Publisher Management, Reporting and Signals.

Seattle, Wa, Us

Led international expansion of Amazon’s Global Demand Side Platform (G-DSP) into new markets to unlock new monetization opportunities for Amazon and international advertisers.Launched: Nordics (Sweden, Denmark, Finland and Norway) and Turkey unlocking $XXMM in revenue.Supported sales at launches in both Stockholm and Istanbul and met with local agencies to gather feedback and communicate the DSP roadmap.Wrote product requirement documents for each launch to ensure Engineering, GTM, Tax and Accounting were aligned and understood the unique requirements for each locale.Prepared PR/FAQs as part of the ‘Working Backwards’ from the customer and soliciting feedback from senior stakeholders.Developed and implemented best practices and improvements to the launch process based on KPIs which focused on customer satisfaction, acceptance, revenue, bugs reported and time to resolution.

New York, Ny, Us

Developed and executed the vision, roadmap, go-to-market strategies and P&L for Nielsen’s Digital Ad Measurement portfolio: Digital Ad Ratings (DAR), Total Ad Ratings (TAR), Connected TV and Digital Brand Effect and Nielsen's Media Data Lake & Intelligence Studio (an internal collection of tools used by the data science organization to author and run their models and produce a result data set). Managed a team of 11 including product managers, technical product managers, commercialization manager and a UX designer.

San Francisco, California, Us

Helping Direct-to-Consumer businesses increase customer value and loyalty, save time and optimize marketing spend by providing a platform to best coordinate an overarching cross-channel growth strategy.On day-1, direct-to-consumer and e-commerce marketers, leveraging AdRoll’s industry vertical-specific customer journey management, can more easily and successfully manage the creation, execution, coordination and measuring of all their cross-channel marketing messages.AdRoll’s Customer Journey Builder combines customer’s data, AdRoll pixel data; tailored full-funnel marketing strategies; in-depth analytics; and actionable insights to help direct to consumer marketers convey the right message at the right time to help grow sales and increase customer loyalty.

Redwood City, Ca, Us

Responsible for:• Programmatic Direct products which encompass: Private Marketplace (PMP, PMP-G, Targeted PMP) and Media Buyer Console• Analytics/Big Data (400 terabytes of uncompressed data each day and processing over 10 trillion advertiser bids per month using Hbase, Kafka, Kinetica and Spark)• Audience-based solutions which allow publishers to sell and manage 1st party data, buyers to bring and match 1st and 2nd party data, connections to DMPs, identity graphs, and audience forecasting)• Native Advertising• Unified Ad Server - holistic optimization and parallel mediation• Video Advertising• Workflow across the platform• Technical Writing• Community Site (https://community.pubmatic.com/)Manager of nine people: six product managers; data analyst; senior tech writer/community manager, and a technical writer.

Redwood City, Ca, Us

Responsible for Private Marketplace (PMP, PMP-G), Automated Guaranteed, Media Buyer Console, Video, Native, Workflow and Technical Writing.Direct manager of three product managers and a technical writer.

Boston, Ma, Us

Responsible for Partner Integrations, Inventory Supply Chain, Anti-fraud initiatives, Video, TV, Ad Server, Programmatic Guaranteed, Private Exchange, DealID, FBX and Dynamic Creative Optimization products■ Charged with developing the vision, roadmap and go-to-­market strategies for Partner Integrations, Inventory Supply Chain, Anti-fraud initiatives, Video, TV, Ad Server, Programmatic Guaranteed, Private Exchange and Dynamic Creative Optimization products■ Worked jointly with Business Development team and Engineering to bring on and integrate additional inventory and third-­party data sources for advertisers.■ Wrote detailed product requirement documents for engineering development.■ Defined and reported quarterly metrics to share on health of products.■ Ran weekly core team meetings, attended daily scrums stand­-ups, contributed to weekly product management updates for senior leadership and wrote blog posts.■ Worked closely with Sales and Marketing on RFP responses and developing solution­-based selling offerings.■ Direct manager of two product managers.

Mountain View, Ca, Us

04/13 - 6/14Corporate Engineering■ Video Collaboration09/12 - 03/13Google Local/Zagat - surveys, reviews and user-generated content.■ Enabling sign-in to Zagat Survey via Google ID.■ eBook strategy■ Bulk review tool03/08 - 09/12:DART Sales ManagerDART Enterprise Ad ServerDFP BillingDoubleClick Display Metrics■ Product roadmap■ Coordinated priorities for engineering team■ Wrote product requirement docs■ Developed ratecards including price value maps■ Prioritized bugs based on feedback from customers, service team and sales■ Responsible for P&L■ Assisted Sales on positioning, roadmap presentations■ Approved customer contracts and discounts offered■ Coordinated with legal dept.■ Managed 3rd party vendor relationships, contracts and budgets■ Presented quarterly updates to managementAccomplishments ■ For DoubleClick Enterprise: -Launched 5 major product releases to customers globally resulting in increased monetization for customers. Features included: Performance Optimization, Rich Media, Mobile Ad Targeting, Click URL Hijack Prevention Tool, URL Compression, Cognos Reporting Tool improvements and integration with the DoubleClick Ad Exchange-Integrated Engineering teams in New York, San Francisco and Shanghai-Built roadmap presentations to deliver to customers on sales visits-Hosted User Group meetings in North America, EMEA, and JAPAC-Presented roadmap at annual Customer Advisory Board Meeting for C-level executive customers-Analyzed and developed pricing strategies for the differing markets and customer segments-Developed strong relationships and requirements with EMEA and JAPAC customers through multiple onsite visits■ For DART Sales Manager:- Launched 9 quarterly releases with new features including custom fields and business rules.- Increased customer satisfaction & revenue- Decreased number of support issues with each release