Capabilities & Insights Expert, responsible for eliciting client and team strategic objectives and translating those into research objectives, leveraging existing research as well as developing and launching new custom research • Craft custom questionnaires, managing programming, fielding, data analysis, and reporting. Select, engage with, and manage vendors that program, field and support analysis of market research• Moderate qualitative market research• Survey topics included: patient/consumer journeys, consumer healthcare experiences and preferences, COVID-19, due diligence for private equity• Research spans across important healthcare stakeholders, including consumers, health systems, physicians, health Insurers, employers, health insurance brokers, government entities, and private equity. Adept at executing fast-turnaround market research projects • Talent Enrichment, team building, and mentoring: Successfully sourced and recruited a team in India, significantly expanding team capacity within the consumer insights practice. Focused on team learning and skill development, facilitating rapid onboarding and impactful client contributions within the first year. Actively mentored team members, ensuring opportunities for growth aligned with their professional interests. Created an inclusive and receptive team environment, fostering openness, respect, and comfort for all team members• Leverage proprietary McKinsey GenAI technology to benchmark capabilities and limitations for market research applications

Senior Director (Consultant) at a growing advanced Data Science & Marketing Analytics firm, primarily serving the Healthcare industry. (Since sold to Definitive Healthcare)• Established the company’s sales and marketing function, including CRM implementation and branding refinement• Managed internal operations to support business growth and operational scalability

Director, Analytics & Insights, responsible for leading the analytics team that supported marketing decisions by extracting emotions from vast amounts of digital content. Provided customers with unparalleled, real-time intelligence and empowered them to change perceptions that drive behaviors• Led analytics for disruptive emotional analytics products, deriving insights from social media and digital content.• Developed new KPIs, such as Emotional Promoter Score, tailored for healthcare and political clients• Developed the company’s analytics and insights capabilities for new, disruptive, proprietary emotional analytics products and services• Digital intelligence product development: o Advanced and employed BehaviorMatrix’s proprietary emotional research and analytics methodologieso New Metrics derived from Social Media Data included “Emotional Promoter Score” KPI and visualizations for “Emotional Unmet Needs”• Project design and execution: Ensured the successful execution of any required analytics, the integrity of all results and the communication of business-oriented recommendations to clients• Grew, supervised, and mentored Analytics & Insights staff