I am responsible for guiding all projects through the agency ensuring that they are done on time, in budget and within scope. I own the process from inception to completion, including participation in budget determination, creation of project schedules, managing resources for deliverables, raising red flags as issues arise and ensuring adherence to the approval process.Responsibilities:- Collaborate with account management to create SOWs and establish project schedules and budgets.- Manage project setup, documentation, and resource allocation, ensuring all PM materials are current.- Lead kickoff and review meetings; maintain client status documents and facilitate weekly internal updates.- Proactively identify and resolve issues, manage out-of-scope activities, and oversee change requests.- Track project finances, reallocating hours, flagging overages, and addressing delays to stay within budget.- Coordinate quality assurance and maintain a complete project history, ensuring all agency standards are met.OBP-Specific Responsibilities:- Ensure adherence to agency project management standards, processes, and approvals.- Provide status updates, forecast resource needs, and enforce systems across all projects.- Motivate the team to produce high-quality work and offer industry expertise agency-wide.Knowledge & Skills:- Efficiently manage multiple projects, ensuring smooth progress and timely completion.- Strong communicator with excellent analytical, interpersonal, and decision-making skills.- Skilled at influencing cross-functional and senior-level personnel.- Highly adaptable with strong multitasking and problem-solving abilities.- Detail-oriented yet big-picture focused, with proactive planning and quick response to emerging issues.- Confident in leading, motivating, and driving project success.

As the primary point of contact for 20–30 clients across diverse industries—including health, e-commerce, legal, and banking—I specialized in onboarding, developing, and maintaining strong client relationships. I managed, grew, and retained client budgets of up to $1.4 million annually, focusing on organic and paid digital marketing campaigns, media projects, and website redesigns.In my role as a strategic lead, I collaborated with clients and internal teams to define measurable goals and developed actionable plans to achieve them. I oversaw the coordination of team responsibilities, timelines, and expectations for digital campaigns and website development projects, ensuring alignment with client objectives and timely delivery.Using tools such as Google Analytics, Google Search Console, Google My Business, and Agency Analytics, I tracked, analyzed, and communicated the performance of clients' online presence. My reports covered key metrics, including website traffic, conversion rates, lead generation, and visibility, providing actionable insights to enhance each client’s digital footprint.

-Effectively manage new website development and other marketing projects from start to finish, on time and on budget.-Work closely with our Creative and Development teams to develop a wide range of digital marketing assets (websites, videos, infographics, etc…)-Create online promotional campaigns, including discovery, strategy development, implementation, and any monitoring programs required to determine ROI.-Provide creative input and often engage in copywriting, ideation, etc…-Act as the main point of contact for clients and take a PROACTIVE approach to helping them monitor ongoing campaigns with a focus on continual improvement.-Develop and implement SEO, SEM and online advertising programs.-Provide key performance indicator reporting to clients on a regular basis.

-Provide hands-on execution of campaign set-up, optimization and analysis of paid search, YouTube and Google Display network campaigns for a portfolio of True Media clients, including financial institutions, farm & home e-commerce retail stores, agriculture/rural markets, automotive and professional sports teams. -Create proposals and estimates for paid search campaigns in conjunction with Search Supervisor and Digital Project Manager.-Communicate with the team, search engine representatives (i.e. Google) and consultants to ensure that campaigns meet performance goals.-Maintain goodwill and strong working relationships with the search engine representatives and internal teammates.-Maintain pacing and status documents both internally and externally.-Issue monthly and/or post campaign reports on effectiveness of digital campaigns.-Reconcile invoices for all Google campaigns.-Maintain current and accurate time records related to all functions of agency and client work assignments in Advantage software system.-Attend online conferences, seminars and training events as necessary.-Maintain Google AdWords Certifications in search, display and analytics.-Proficient with and knowledgeable of industry tools and systems for search advertising.-Strong understanding of paid search campaign management and optimization best practices-Maintain ability to implement advanced optimization techniques for search campaigns.-Analyze metrics from search campaigns and provide insightful and constructive observations/recommendations to Account Planners, Digital Project Managers and clients.Competencies: Analytical, Continuous Learning, Job Knowledge, Use of Technology, Problem Solving, Customer Service, Oral/Written Communications, Cooperation, Teamwork, Diversity, Ethics, Organizational Support, Adaptability, Personal Appearance, Attendance/Punctuality, Dependability, Initiative, Innovation, Judgement, Planning/Organizing, Quality

The Digital Specialist performs day-to-day management for digital campaigns. This position will help provide support and follow-up for all client inquiries and assist in preparing presentation materials, media research, and client reports for digital campaigns. The ADS must become well versed in all types of digital media and must stay current with the rapidly changing media landscape.Duties:-Provides set-up, ongoing optimization and management for pay-per-click (PPC), online display, mobile and social media advertising campaigns-Assists in the creation of proposals and estimates for PPC and online media campaigns-Assists with providing research for digital media planning-Compile monthly and/or post-campaign reports on effectiveness of digital campaigns-Establishes and maintains goodwill and strong working relationships with the media supplier base-Communicates with media representatives to ensure that digital campaigns meet goals and perform satisfactorily. Refer issues to the Interactive Director or Digital Project Manager as needed-Keeps Digital Project Managers informed of deadlines for materials and traffics creative for digital campaigns-Maintains and updates files for client's digital campaigns on company server, including media buys, creative assets, and client billing-Reconciles invoices for digital media buys-Maintain current and accurate time records related to all functions of agency and client work assignments in Advantage software system

- Responsible for a variety of digital tasks, including running web ad retargeting campaigns for multiple clients (Google Remarketing, Perfect Audience Retargeting, Facebook and Twitter sponsored ads), email marketing (MailChimp/MarketVolt/Constant Contact), reputation management, and mobile marketing (Trumpia)- Produced monthly web analytic reports, email marketing reports, retargeting and AdWord reports, digital budget recommendations, social media and other reports for all clients-Assisted in strategic creative development for campaigns and provided internal team support and communications -Understood and effectively communicated both client and internal goals of programs-Maintained multiple client websites and managed their social media with customized, localized marketing

• Prepared, created, and assembled monthly marketing meeting packets for automotive dealership clients• Constructed market share reports and year-over-year sales and inventory comparison reports for all clients • Adjusted clients’ current and upcoming monthly media calendars, and placed insertion orders and purchase orders• Composed yearly planning overviews with sales, budgets, creative, market share, and cause marketing • Identified local media outlets for target market advertising for dealership clients

• Developed leads, followed-up, and closed sales for the official Mizzou ‘Wipe-Away Message Board’ Campaign• Developed and maintained professional business relationships with owners and managers• Secured required sponsors and ensured proper artwork submission and payments for assigned accounts• Sold over $5,000 worth of advertising space on the message boards to prominent local businesses• Leading a marketing team by planning and organizing the distribution of 10,000 message boards to the student body

• Brainstorm, develop, and implement creative ideas to spread Zou Feed brand awareness to students• Develop the Zou Feed brand through social network marketing, flyer campaigns, and word-of-mouth• Executed a Zou Feed marketing contract for advertising sponsorship on the Mizzou Message Board

• Managed the Evening Reporting Center program with Boone County Juvenile Office• Presented business marketing seminars and teaching lessons to juveniles • Participated in activities at Alternative Resource Center and Boys & Girls Club of Columbia