• Driven $30M+ in bank deposits via real-time personalization campaigns• Develop rate-based personalization templates using product data, user interactions, and branch locations• Implement Salesforce Marketing Cloud Personalization, boosting user engagement and click-through rates• Automated content detection and product catalog classification, reducing maintenance overhead• Establish omni-channel attribution models across third-party services and internal assets• Implement analytics across internal and external platforms, enabling full-funnel attribution for web, digital marketing, email, and QR code initiatives• Migrated tag management from Tealium to Adobe Launch• Design and Develop accessibility-compliant landing pages (Level Access 100/100)• Create persona-based content campaign using Salesforce Marketing Cloud Pages, AMPscript, Smart Capture forms, and data extensions• Integrate Salesforce Marketing Cloud Intelligence with multiple services for data-driven decision-making• Optimize media efforts across business lines using JavaScript and tag management platforms• Develop dynamic SKU generation process for product classification• Experience with Tealium iQ, Adobe Launch, and Google Tag Manager (GTM)

• Ranked in Top 10% for Adobe Analytics "Product Adoption Score" among financial services peers (AA Financial Services)• Implemented digital analytics across internal and third-party single page applications (SPAs)• Deployed and managed Tealium iQ and Adobe Launch Tag Management systems• Integrated Adobe Analytics via Tealium iQ across banking, mortgage, and financial applications (nCino, Blend)• Designed unique campaign id classification system in Adobe Analytics, enhancing marketing attribution across the business• Collaborated with developers to implement tagging for web and mobile banking platforms• Established cross-domain and multi-asset tracking on third-party platforms for omni-channel attribution• Leveraged Adobe Experience Cloud and Tealium iQ for marketing campaign and event attribution• Advised on SEO and website performance optimization• Specialized in analytics integration for Single Page Applications (SPAs)• Enhanced email analytics using Zeta Email Marketing with liquid script• Integrated Google Ads with Adobe Analytics to improve paid media insights

Provide comprehensive digital solutions to help small businesses and startups increase visibility, optimize marketing strategies, and streamline business processes.Key Achievements:• Generated 40+ organic leads monthly for a single business in Lincoln• Maintained #1 organic search ranking for numerous high-volume terms over a decade• Assisted in configuration of business payment acceptance platforms• Streamlined operations through strategic digital workflow implementationsCore Skills:Web Development: LAMP StackDesign: Adobe Photoshop, Adobe Illustrator, Graphic DesignDigital Marketing: SEO, A/B Testing, Omnichannel Marketing, Small Business MarketingAnalytics: Adobe Analytics, Google Analytics, Analytics IntegrationTools: Adobe Target, Google Tag Manager, Google My Business, Google Search Console, Cloudflare

• Developed data dashboards for decision-making at managerial and director levels• Implemented and managed tag management for Fortune 500 company• Oversaw Google Analytics for Fortune 500 company• Provided SEO consultation to Marketing Directors, UX Developers, and UX Designers• Implemented A/B testing using Google Optimize to enable data-driven marketing decisions• Expanded marketing capabilities and troubleshot digital and direct mail marketing issues• Streamlined marketing strategies for nationwide campaigns• Evaluated content to drive traffic to digital assets• Built landing pages to generate applications, phone calls, and leads• Coordinated with cross-functional teams and third parties to achieve department goalsKey Contributions:• Enhanced data-driven decision-making processes across multiple organizational levels• Improved marketing effectiveness through advanced analytics and A/B testing• Strengthened SEO strategies, impacting overall digital presence• Facilitated seamless collaboration between marketing, design, development, and leadership teams

Key Achievements:• Reduced paid advertising costs by $32,000/month through implementation of an exclusion audience• Automated manual coding processes, significantly reducing senior web developer overhead• Streamlined digital asset management (DAM) across multiple platforms and content management systems (CMS), including WordPress, Laravel, and IBM WebSphere• Introduced and integrated Google Tag Management Platform• Implemented SEO tools and services including SEMrush, Moz, Ahrefs, Yelp, and ScreamingFrog• Created Google Data Studio/Looker Studio dashboards for analytics and paid media performance reportingCore Responsibilities:• Supported UI/UX digital experience teams with daily digital asset updates• Trained digital producers on technical update procedures and tools• Coordinated cross-functional teams to drive Mutual of Omaha's digital transformation efforts• Collaborated with designers, developers, writers, and third-party consultants to: • Produce, enhance, optimize, and maintain internal and client-facing web services • Optimize analytics implementations across the Insurance Business • Manage domains, redirects, and various digital marketing properties• Provided general troubleshooting and support for Mutual of Omaha's digital properties and digital marketing initiativesImpact:• Enhanced operational efficiency through process automation and training initiatives• Improved digital asset management and update procedures across multiple platforms• Facilitated seamless collaboration across diverse teams, driving digital innovation• Strengthened SEO and analytics capabilities, improving digital marketing effectiveness and paid media performance

Key Responsibilities:• Developed, designed, and maintained web presence for 3000+ businesses across various industries nationwide• Created and customized website templates using HTML, CSS, JavaScript, and PHP (LAMP)• Implemented mobile-first and responsive design principles• Localized content for clients nationwide to improve SEO• Updated digital business assets daily across multiple platforms and CMS systems, including WordPress and ExpressionEngineKey Achievements:• Streamlined web template color customization processes, significantly reducing front-end developer overhead and product turnaround times• Researched, developed, and refined new methods to enhance production team efficiency• Consistently delivered high-quality, customized web solutions for a diverse client baseImpact:• Enhanced web presence, SEO, and digital assets for thousands of businesses across various sectors• Improved development efficiency through process optimization and custom scripting• Contributed to the evolution of Firespring's web development practices and capabilities• Played a role in startup growth from 20 to 200 employees

Provided Support for daily business efforts• Modified Websites HTML/CSS• Data Entry• Graphic Design• Color Customized Business web solutions• Modified Print Materials• Prepared Digital files for Printing

• Educate, Entertain, Inform and Present to customers• Designed Flyers for events and birthdays• Modified Computer and User Hardware• Operate Arena Audio Equipment• Troubleshoot and fix Laser Hardware• Scheduled Groupings• Maintained Building (Janitorial)• Assembled Electronics/Equipment• Supervised Children• Cashier• Data Entry• Working Overnight