Launched an independent consultancy and provides guidance, expertise, and solutions in the areas of product development, management, and innovation to clients within the bicycle, outdoor, and specialty food industries. Partners with clients to develop comprehensive product strategies aligned with business goals, market trends, and customer needs. Creates go-to-market strategies, marketing plans, and technical/marketing collateral to support product launches and drive product adoption. • Conducts in-depth market research, competitor analysis, and customer insights to identify opportunities, trends, and challenges in the target market. • Leads and supports product development initiatives, from concept ideation to market launch; confirms product quality, functionality, and market fit. • Defines and tracks key performance indicators (KPIs) and metrics to measure product performance, rebate program outcomes, customer feedback, and market penetration. • Builds and sustains strong relationships with clients, stakeholders, and partners; guarantees client satisfaction while offering guidance that improves decision-making.

Served as member of the Board of Directors and played a crucial role in providing strategic guidance, governance oversight, and leadership to an emerging electric bike (eBike) startup. Contributed to the development of strategic plans and mission. • Architected and executed critical strategies for product development, manufacturing, and sourcing processes; results delivered notable improvements to product quality, manufacturing methods, and operational efficiency.

Played a key role in shaping the strategy and development of eBike solutions within the Urban Mobility portfolio, from conceptualization through to market launch. Created and executed strategic plans to enhance operational efficiency, market penetration, and customer satisfaction within the eBike segment. • Charged with setting up global distribution and logistics from the grassroots level for the eBike product portfolio; reduced logistics costs without compromising efficiency and effectiveness. • Managed a global team while setting and communicating the vision and building consensus across varied geographies.• Spearheaded product management and development within Urban Mobility Systems and delivered considerable operational efficiency gains while expanding the business’s footprint. • Devised and executed a comprehensive 7-year portfolio plan; successfully obtained senior management approval for the global business strategy. • Orchestrated the identification and integration of a third-party logistics (3PL) API; results streamlined e-commerce operations and boosted overall operational efficiency.

Recruited to hold responsibility for developing and executing marketing strategies to enhance the brand’s presence, increase sales, and strengthen customer engagement across North America. Built and maintained strong relationships with key stakeholders, including retailers, vendors, and industry partners. Monitored and analyzed brand performance metrics, sales data, and market trends to assess the effectiveness of programs and initiatives. • Formulated and executed a comprehensive private label brand strategy; contributed to heightened brand visibility and substantial sales growth within North America’s third-largest bicycle products distributor. • Enhanced forecasting accuracy and dealer engagement by implementing strategic planning initiatives and providing effective team leadership. • Pioneered the establishment and deployment of a rigorous third-party testing program for bicycles; results elevated product credibility and fostered greater customer trust in the brand.

Drove the development and success of the organization’s product portfolio. Collaborated with cross-functional teams to ensure the delivery of market-leading products that met and exceeded customer expectations. Handled the end-to-end product development process, from conceptualization to launch, while ensuring product quality, functionality, and market relevance. • Spearheaded the development of parts and accessories; results achieved significant market access in national and specialty retail sectors. • Established and managed Special Make-Up (SMU) programs for major retailers, including Amazon and Dick’s Sporting Goods (DSG); successfully expanded product reach and diversity. • Cultivated and oversaw strategic vendor relationships; results led to a substantial increase in gross margin percentages across crucial product categories.

Recipient of multiple performance-based promotions. Gained significant omni-channel experience alongside the ability to succeed in global and multi-cultural business environments, including Taiwan and China.