I am a passionate about optimizing the customers' experience throughout their journey. I have extensive marketing and ecommerce experience, with a proven track record of delivering results. Leveraging digital marketing, I'm able to build awareness, acquire customers and grow sales. I thoroughly enjoy leading successful teams and developing people to help them reach their full potential.In my last two positions, I led the digital transformation of the businesses. By building high performing teams, leveraging new technology and partnering with sales, marketing, technology and operations; I've been able to significantly improve customer engagement and grow sales. As part of the transformation, I've led the design and launch of new websites; as well as created and executed successful marketing campaigns.At the end of the day it's all about the customer and having a team working together to solve those customers' needs.Specialties: - Creating strategies to optimize the customer journey and meet business objectives- Growing online sales and channel development/management- Leveraging digital marketing for customer acquisition and growing sales- Search Engine Marketing (SEM, PPC, SEO)- Digital Product Ownership and Product Management- Optimizing the customer experience by creating elegant user experiences- Online advertising, email marketing and social media- Website analytics and financial analysis- Technology evaluation and management of vendors and agencies- Leading diverse and cross-functional teams