Longbow is a marketing consultancy, a practice that specializes in targeted marketing with a keen focus on brand, content, and digital strategies.Our core offerings:- Strategic planning and marketing consulting: We provide consultation and strategic insight to help shape and execute effective marketing plans aligned to your objectives.- Research and analysis: Our commitment to comprehensive research and analysis equips your business with invaluable insights.- Branding and identity: We create corporate and product branding strategies that transform and enhance your visibility and recognition.- Creative direction, design, and integrated solutions: We consistently deliver award-winning marketing campaigns that capture your target audience's attention.- Web design, development, and promotion: We craft responsive and engaging online experiences that get seen, are built to perform, are search ready, and secure. And after the build we provide analytics and analysis, search engine optimization, content marketing, campaigns, and reputation management to continually promote your brand(s).- Content marketing, writing, and editing: With our copy team we keep your audiences engaged across web, social, ads, and earned media, by crafting content that resonates with your target audience to build lasting connections and customer loyalty.Our client-centric approach is designed to help your business expand its reach, cultivate customer relationships, and achieve sustainable growth. We help you navigate the advertising, public relations, and digital world, augmenting your marketing team.

PracticeDev helps you grow your firm. We provide digital marketing, modern sitebuilding, IT and security to attorney practices and financial service firms. Your needs are different from other professional services. We both understand and cater to you. We simplify digital, modernize, and help you retake your market share.

GreenDev provides modern sitebuilding, designed to convert, and built to perform for search and paid campaigns. We built this brand to streamline and simplify our web offerings. Many of our clients come to us for web and GreenDev represents a clean, fresh, take on what sitebuilding should be.

Rock Paper Simple is a 20-person design and marketing agency in Florida's Space Coast. - Managed service offerings and focused on their effectiveness for each client.- Marketing Strategy; researched, created strategies, performed reviews, analyzed metrics, and identified opportunities to increase the effectiveness of clients' marketing efforts.- Reimagined Accounts Management; the team, and processes, creating multiple points of contact for each client, improving accountability.- Client Retention; focused on meeting client needs and exceeding expectations.- Customer Service; worked to instill CX into every interaction at our agency.- Sales Engine; researched and refined a process and modern toolset for lead generation and outreach.

Brevard.BIZ promotes local business. During the COVID crisis, we took time to create a site that helps small business, mostly restaurants and bars, use digital marketing to stay in business. Brevard County is Florida's Space Coast. We discovered trends and best practices pairing WordPress and Facebook.

Gravital Digital drives traffic and increases performance with data-driven marketing. We gather and analyze your data, helping you target and connect with the right audience for real growth and measurable performance gains.- Analytics- Metrics and Business Intelligence- Marketing Research, Audits and Competitive Analysis- Conversion Strategy- Search- Keyword Strategy and Optimization- Organic Content Marketing- Paid Advertising- Display- Targeting and Retargeting- Campaign Management- Ad Copy and Landing Page Optimization

For 2016-17, I served as Immediate Past President of our Ad Club. We look at the role of President as a three year term, to provide continuity in leadership. President Elect, President and then Past President.I also served the 4th District of AAF this year, as Communications Chair. #GoFourth!

AAF - Space Coast Chapter, is a non-profit professional trade association serving the local advertising community. The American Advertising Federation is a national organization with over 40,000 members and we're part of the 4th District, which includes the State of Florida and the Caribbean. Every year, we host the American Advertising Awards, aka "the Addy Awards". Members of the group volunteer their time and talents to plan and execute committee events, contribute to the success and growth of local professionals, and promote ethical advertising in the community.A member since 2001, I've served on the board as internet and communications chair. For the 2015-2016 year, I led our Ad Club as President. Our focus was to make the club more inclusive and build back our membership to include advertisers and corporate members. We increased visibility to the local business community and focused on providing member value. We created new monthly meeting formats, with evening socials and informal morning coffees, bringing out many members who have never attended our more formal programs. A year of outreach and board development, 2015-16 was a building year and we accomplished a great deal. Our Addy Gala was themed ADDY-CON, a comic book convention, making for a fun-filled night with emcee BADDY girl and superhero guest appearances and lots of costumed characters, celebrating our members for the advertising heroes they are..Our advocacy and government relations efforts earned a National Club Achievement award for public service—connecting us to State and local representatives and providing professional development to our members.

I directed marketing for this regional MSP, a 50+ employee organization. Work included branding, advertising, content development, collateral, promotion, news, public relations, business development, research and analysis, digital marketing, client relations, and sales support. I also managed special projects for top tier clients, which included web design and development, identity and branding, content management, and marketing and promotions.Highlights- Designed award-winning re-branding strategy. increasing visibility and credibility.- Positioned the company as one source for business technology needs, showing scope of services. - Promoted our web division and company with the American Advertising Awards, earning 22 Addy Awards, including Best of Show, Digital—in just three years. - Produced award-winning, integrated advertising campaigns.- Testimonial campaigns showed how the company proved themselves to clients, in their own words.- Designed and produced print and digital collateral, sales sheets and kits, original content and articles.- Customer-centric marketing translates technical service offerings into language that decision makers can understand, to highlight value and return.- Published news and articles to garner press coverage around these awards, promoting the company as a local leader in responsive design and ecommerce.- Enhanced service offerings and created new recurring revenue streams, including Managed Hosting, WordPress Security, organic search and content marketing.- Strategic planning and tactical campaigns.- Extensive marketing research provided insight into trends, competition and valuation.

Availity is an innovative healthcare information network, created by competing health plans to better manage information exchange between providers and payers. My focus was in marketing and communications, though I also performed brand management and event services.I provided strategic and tactical communications, brand management and creative services. These included: internet and intranet management; internal and external communications; product marketing, print design and production, electronic collateral and presentations; supporting sales, marketing, partners and client relations; event management and promotional materials.• We created an enormous body of work, revising all product marketing collateral and event display.• Managed communications for over 125,000 users and saved over $25,000 in just one year by refining and streamlining the way we used bulk email. • Reinvented the eFocus newletter from a technical release document to story focused outreach that promoted the brand and showcased expansion.• Managed the public website, internal intranet, and created new communication channels within the Availity portal.

This not for profit professional services organization facilitates the conception, design, and promotion, of sustainable development, green buildings and greener communities. • Managed communications, news and partnerships.• Architect behind identity of the foundation, its mission and goals. • Internet development, marketing and outreach.• Promoted greener development and living, via locally-focused online community portals, creating over 200 original articles.• Managed events and expos, as an exhibitor, media partner, and/or event promoter.• Provided design, marketing and public relations to clients through his firm, Longbow.

Giant3 was a collaborative network of firms and teams that provided a wide array of marketing services. Giant3 grew out of our need for specialized software and web development to deliver e-commerce, custom software, and internet features and functionality. By working together, we built a giant portfolio—the work of several small teams; allowing us to leverage and sell each other's services. Flexible and project-based with little collective overhead, this model was the foundation for Longbow, Eric's boutique marketing agency and a more efficient way to provide marketing, advertising and internet development.

Emerson Strategic Group provided HIPAA compliance solutions to the healthcare industry. The venture was acquired in 2005.• Promoted the founder's expertise as author, speaker, and expert implementing HIPAA to hospital and provider practices.• Analyzed core capabilities, leveraged and positioned as a leader in HIPAA consultation• Architect behind identity campaign, Internet presence and marketing efforts• Instrumental in the creation and production of the HIPAAWise product suite

I directed marketing and creative services for the 12 corporations in the VennWorks portfolio of companies. Working with senior staff, marketing, sales and development teams, we provided branding, marketing and communications, Internet, print and presentation services. Eric continued to serve the reincarnations of these firms, XL TechGroup and Amphion Innovations for many years. • Identity, branding and positioning, corporate and product.• Product marketing, collateral design, concept through production.• Internet design and development, communications, outreach, public relations and news.• Print, campaigns, identity, collateral.• Presentations, new media for investor relations, sales and marketing.• Client relations, vendor and agency management, staff oversight.

XL Vision was a technology incubator/accelerator; This startup. Presideo was originally named Integrated Visions in its first stage. At second stage, operations was handed off to a new management team. While serving in this role, parent company XL Vision, assigned projects to me for all of the partner companies located on our campus—and eventually tapped me to lead a broader department within the network, forming the Creative Services team.An XL Vision incubated company, Presideo, protected healthcare transactions through solutions that included biometrics, single sign-on and online connectivity.At Presideo, I managed marketing, communications, internet, print, presentation and events.• Built public Internet and private intranets to support promotion and development.• Created early stage identity and emerging product identity and collateral.• Managed news and supported sales through presentations, advertising and marketing.• Oversaw designers, developers and marketing staff, managed agencies and in-housed projects.

The Mendez Foundation is a not for profit organization nationally recognized as a leader in drug and violence prevention education for children. Eric came to the foundation in time of crisis, streamlined and in-sourced creative production, as well as restructured vendor relationships, including printers and promotional products firms. This resulted in vastly improved quality of curriculum and products, decreased time to market, and resulted in substantial production and cost savings.• Directed curriculum design from concept through production.• Dramatically increased quality of product.• Oversaw all print, prepress, and vendor management.• Managed projects, artists and designers, producing a years worth of work in just five months.• Initiated Internet strategy and implementation.

Colorvision produces entertainment portraiture nationally in theme parks and upscale locations. My mission was to create a new high definition system and product portfolio. I managed artists and designers to create all product, from prototype through production, to work with their national network of proprietary systems in retail locations. This new line resulted in sales leaping from $3m/year to over $11m/year during my tenure. This work enabled Colorvision to secure locations at Walt Disney World and Universal Studios Florida.• Corporate identity and promotion• Direction over the entire product portfolio• Manage artists, designers and vendors• Corporate and product marketing and promotion• Image sourcing and product licensing• R&D digital cameras, software, hardware, and dye sublimation printing• Direct and perform photo shoots, digital and 35mm.Highlights include working with entertainment licensors, such as Disney, Universal, moviemakers Lucasfilms, Sony, magazine publishers, venues Hard Rock Cafe, Planet Hollywood, casinos and theme parks.