Two Chairs delivers premium mental health care. The best therapy requires a great fit between the client and therapist. So we take extra clinical time to create matches: a simple idea that makes all the difference.

Eden Health is the fastest growing collaborative care practice in America. We work with employers to provide their employees with physical clinics, virtual primary care, benefits navigation, and behavioral health, and we strengthen workplaces with COVID-19 monitoring, pandemic preparations and more. The result: better outcomes, healthier work forces, more satisfied employees, and lower costs.

Blink is a pharmacy marketplace startupI built and led a team of marketers and set the OKRs/KPIs/goals. I was responsible for hitting aggressive growth targets, wielding our brand across owned, earned and paid channels.In one year, I grew the team from 2 to 25. We developed advertising (social, display, TV, OTT, DM, Print, Radio), content and influencer marketing, CRM, B2B2C initiatives, product positioning and more.I crafted our insight-driven brand story, deploying it internally and externally. I also managed our PR agency and enhanced our overall communications strategy, which together has resulted in several high-profile articles about the company.I began as a consultant before becoming FTE.HIGHLIGHTS* Grew business to nearly 1MM users* Reversed decline in MAUs and then doubled MAUs* Implemented SEO program lifting unbranded traffic by ~25x in 9 mo* Designed multivariate experiments improving creative performance by 2000% in 90 daysTEAM UNDERTAKINGSBrand:* Developed and implemented a brand strategy and updated design system, unifying all communications and actions within the organizationProduct Marketing:* Launched several products (Rx by mail, telehealth consults, new marketing channels, etc)* Developed processes for healthcare/legal compliancePaid Marketing:* Led creation of a fully-integrated brand relaunch campaign across TV, OTT, paid social, display, DM, print, radio, in-store, in-office, paid news integrations, PR and employee branding* Ran A/B + multivariate tests resulting in a 20-fold performance improvement in 90 days* Supported a multi-million dollar media budget with continuous optimization, releasing dozens of new ads weeklyContent and CRM:* Developed CRM winback campaigns, responsible for 15%+ of MAU growth* Initiated SEO, blog, content and organic social programs that multiplied organic traffic by 25x* Began a paid influencer program* Created a satellite media tour with a celebrity influencer

I specialized in helping corporations, startups, non-profits, and celebrities with brand strategy and digital marketing. My approach was to conceptualize programs and iterate quickly, which made my work suitable for startups and for organizations that need a way of overcoming the inertia of bureaucracy. I led many unusual projects with extraordinary results, including:- Serving as an interim CMO or senior marketing executive- Brand development for organizations and their products and services- Development of digital presence for organizations- Building the marketing function within an organization- Brand and positioning strategy for celebrities and athletes- Setting up digital marketing and advertising, including KPIs, tracking, vendor management and more.- Initial set up of marketing vendors and processes- Creative management

Via is a venture-backed ride-sharing startup. I developed programs across all areas of marketing, deploying a full suite of digital and traditional tactics including SEO, SEM, ASO, display advertising, mobile marketing, social marketing and direct mail. I also secured more than 40 co-marketing partners.During my time at Via, the daily user growth increased by over 2500% and the total daily ridership increased by more than fifteen-fold.

I was the Global Head of Marketing at IMG with P&L responsibility for a staff of more than 20 in New York and London. My team of brand managers and I found ways to make sporting events, leagues, celebrities and athletes more valuable. I set and managed the company's marketing goals and agenda, developing KPIs for IMG's own brand and the brands of our portfolio and our clients. Our work included strategy, marketing and research assignments for Novak Djokovic, Colin Kaepernick, Michelle Wie, Jeff Gordon, Danica Patrick, Justin Timberlake, Miranda Kerr, Kun Aguero, the Arnold Palmer clothing brand, the Indian Premier League, the X-Games, the Sony Open and many others. I helped to create a process called ICON Engineering, which remains the gold standard in brand management tools for celebrity and event brands.I led the transformation of IMG's own brand through strategy, messaging, advertising, web/social presence and marketing automation. During my tenure as Head of Marketing, we increased the value of the IMG brand by 30% to $520 million. By the time it was acquired, IMG was the eighth most valuable sports business brand (behind only the likes of Nike, ESPN and Sky), and the most valuable B2B sports brand in the world.IMG was sold to William Morris Endeavor and Silverlake for $2.35B in 2014.

I led the team that launched Pivot, a joint venture between five major telecom companies: Sprint, Comcast, Time Warner, BHN and Cox. My team of more than 25 people from strategy, account and creative departments built the brand from the ground up, including brand proposition, name, logo, a complete visual identity, mnemonics, TV commercials, print ads, in-store materials, physical packaging, websites, email and more. The account was particularly profitable for TBWA.

Advanced dozens of strategy and advertising projects for clients Sprint and Nextel. Managed brand advertising development, devised local market strategies, and developed integrated messaging initiatives. Served on the winning pitch team for Sprint, which was among the top 5 integrated advertising accounts in America by spend.

Served as a marketing and operations consultant to enterprise software, smart card and electronic payment companies.

Co-founded a startup focused on identity management and protecting consumer privacy.

Co-founded a startup focused on serving college students. At Student.Com, I helped to pioneer several online marketing techniques, including early approaches to SEO, display advertising and partnerships, the sum of which brought millions of users to the site. The startup raised nearly $10MM in venture financing from AT&T (MediaOne) and other investors.