Adjunct professor for marketing classes including Integrated Marketing Communications and Sports Marketing.

SSB Council (Data Strategy)NCAA Men's Soccer Selection CommitteeNACMA Board (college marketing administration)SEC Fan Experience CommitteeNational Sports Forum Steering Committee

Oversee revenue generation, business intelligence, branding, marketing, licensing, and game experience while managing external units consisting of Annual Fund, Major Gifts, Marketing, Graphic Design, Trademarks & Licensing as well as outsourced entities including IMG/Learfield Sponsorship, IMG/Learfield Ticket Solutions, and Aramark concessions.Key accomplishments:• Leading five-year investment in marketing technology resources to become the most efficient and effective digital marketers in college athletics. Marketing tech stack includes a data warehouse from SSB, Salesforce CRM, Marketing Automation, Tableau dashboards for reporting, and detailed lead success ratio monitoring.• Initiated Revenue Committee to facilitate idea sharing, accountability, and communication amongst key contributors. Weekly attendees include Marketing, Ticket Operations, Ticket Sales, Annual Fund, Major Gifts, and Sponsorships.• Increased Aramark concessions revenue at football 48% from 2016 – 2019.• Recognized as NACMA Marketing Team of the Year 2018; Finalist 2020.• Instrumental in the creative direction for four new uniquely branded clubs added to Williams-Brice,doubling our club seating, while projected to generate an incremental $2 million annually.• Negotiated 10-year $20 million progressive strategic apparel licensing partnership with Hanes Brands.• Negotiated $110 million MMR agreement with IMG in 2017 which increased the average annualrevenue by $4 million.• Developed and implemented mobile-first lead based digital marketing strategy that fuels outbound sales team to reach over $8 million in annual revenue.• Develop and utilize Tableau dashboards to regularly analyze variety of performance indicators includingbut not limited to game by game revenues, student attendance, concessions speed, year over year pacing, fan base profiles, and show rate.• Leveraged emerging technologies in SMS messaging to facilitate an $800,000 lift in football ticketrenewals in 2019.

Serve as President of the National Association of Collegiate Administrators. NACMA is dedicated to the needs of collegiate level marketing administrators and the challenges that exist within the scope of their responsibilities. NACMA will seek to promote the growth, leadership, integrity and success of administrators and professional staff in collegiate athletics. For more information about NACMA, please visit www.nacma.com. NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 50th year. For more information on NACDA and the 14 professional associations that fall under its umbrella, please visit www.nacda.com.

Responsible for all ticket promotion, game entertainment, and brand awareness for Vanderbilt Athletics. Detailed responsibilities include:- Member of athletic department senior management team- Co-Chair of Stakeholders Committee (External Operations)- Supervise, train, and motivate full time staff of five- Create marketing plans for four sports to achieve revenue objectives- Plan and execute community outreach efforts for Head Coaches- Promotion and execution of Speaker’s Bureau- Primary liaison with outsourced rightsholder for promotional opportunities and corporate fulfillment- Corporate ticket sales for football and basketball- Member of Head Coach search committee- Leverage corporate sponsorships to increase awareness- Supervise and evaluate outsourced concessions vendor- Five-year ticket revenue forecasting

Responsible for the design and maintenance of the official website for the Vanderbilt Athletic Departmentin addition to all other electronic communications including recruiting, public relations, marketing, and fundraising. Detailed responsibilities included:- Created recruiting presentations- Developed and launched successful e-marketing plan- Created database building promotions

Supervise, coordinate, and evaluate every athletic event and any special events within the Athletic Department. This includes event staff, venue preparation, parking, vendors, entertainment, security and plant operations. Detailed responsibilities included:- Department project manager for the $26 million renovation for Memorial Gym- Exercised budget control and developed alternatives for cost containment

Instructor of the Sport Finance class as part of the Master of Sport Administration program at Belmont University.