Manager, Creative Services
CurrentTranslate RMC marketing objectives into creative strategies, implementing various visual elements, i.e. photography, graphic design, etc. Manage creative process from concept to completion for all print/logo, video, and website design projects.Maintain RMC branding standards by reviewing marketing and promotional materials created by other divisions before printing and distribution.Approach design projects from a highly creative and unique perspective while retaining RMC… Show more Translate RMC marketing objectives into creative strategies, implementing various visual elements, i.e. photography, graphic design, etc. Manage creative process from concept to completion for all print/logo, video, and website design projects.Maintain RMC branding standards by reviewing marketing and promotional materials created by other divisions before printing and distribution.Approach design projects from a highly creative and unique perspective while retaining RMC branding standards.Develop visual presentations for RMC divisions in PowerPoint and other programs in a timely and professional manner within established branding guidelines.Create timely and effective point-of-purchase materials for Regional Finance branches in an effort to attract and inform potential and current customers of company offerings.Oversee design efforts of outside contractors including photographers, videographers, and web companies to ensure RMC visual and branding standards are being met.Evaluate and identify design work processes in order to improve workflow and conserve budgetary requirements.Effectively understand project needs and communicate them to other RMC employees and outside contractors in order to clearly explain project strategies and solutions.Provide and/or oversee, upon request, any and other design elements for all RMC marketing and branding efforts including branch interior design needs, specialty advertising products, etc.Manage all company websites including the development and implementation of landing pages and digital promotion elements designed to convert qualified leads into loans.Work closely with department Marketing Managers to create and implement content for new and existing web efforts following the established RMC branding standards.Effectively participate and contribute to cross-functional teams to define and successfully deliver digital marketing programs. Show less