Eric Olsen Email & Phone Number

Grand Rapids, MI, US

Building the world’s most personalized schools.

San Francisco, US

The CMO Club is the world’s most engaged community of marketers supporting marketers. We’re committed to helping each other solve our biggest challenges and celebrate our greatest accomplishments in a candid, trusted environment. This isn’t another member network. This is a global family of innovative growth leaders building lasting friendships.

San Diego, California, US

Directed and managed performance marketing, product marketing, brand strategy, conversion rate optimization and PR efforts for the suite of Art of Problem Solving brands, helping train the great problem solvers of the next generation.

Irvine, CA, US

Served as Advisory Board Member for UCI's Division of Continuing Education, specifically providing support and advice in the shaping of and enrollment strategies for their certificate programs.

San Diego, California, US

• Directed and managed brand, expansion, engagement, product and retention strategies for Harmony (social emotional learning), Inspire (teacher professional development), and Institute of Philanthropy (fundraising.
• Brought a growth marketing strategy to a $10 MM marketing budget
• 4x’d lead generation in first 90 days
• Grew Harmony by 1 million students served in first 6 months
• Directed product marketing strategy for digital transition of 20,000+ schools nationwide
• Secured 50,000+ net-new users in first 60 days of digital launch

Served as Advisory Board Member for Ronin Revenue to provide support and advice in the shaping of new MarTech and AdTech products.

Salt Lake City, Utah, US

• Directed brand strategy, demand generation and creative executions for corporate marketing and all EdTech clients. Effectively oversaw, managed and innovated marketing and creative performance strategies, including.
• Improved clients' overall marketing performance by 23% YOY on identical media budget
• Designed and implemented funnel engagement strategies to improve conversion performance by 21% YOY
• Won Marketo’s 2019 Orchestrator Award, given to the marketing team creating the most valuable, personalized, and integrated cross-channel customer experience in the world
• Launched and hosted award-winning education thought leadership podcast that has been downloaded 250,000+ times
• Developed brand strategy and marketing performance programs for all clients

Salt Lake City, Utah, US

• Effectively oversaw, managed and innovated all marketing and communication strategies, including brand awareness, demand generation, sales support, website performance, social media and public relations. Worked to.
• Increased weekly inbound lead generation by 1000% without any increase in marketing budget
• Led re-brand process that established new brand strategy, messaging, visual design and external re-organization of company offerings
• Designed and implemented vertical- and stage-specific marketing automation sequences in Marketo to optimize both inquiry and opportunity funnels
• Developed and executed content marketing and SEO strategies that resulted in 40% increase in web traffic
• Designed and established marketing attribution models in Salesforce to evaluate marketing ROI and re-allocate spend to high-value channels

Romeoville, IL, US

• Managed university-wide brand communication strategies for enrollment, web content development, social media, advertising and video communications. Led the development of marketing automation platforms (Salesforce CRM.
• Directed communications strategy that brought in the largest incoming class in University history
• Managed content and UI/UX design for responsive web re-design, resulting in a 38% increase in online applications, 36% increase in web inquiries and 19% bounce rate improvement
• Increased undergraduate admitted-to-enrolled funnel conversion rate by 25% year-over-year
• Managed University-wide brand and communication strategies for enrollment, including web content, social media, advertising, email, print and video communications
• Helped improve University’s perception favorability scores among prospective students by 20%

Romeoville, IL, US

• Developed and managed the university’s Internet presence, including website, social media communications and online advertising. Showed political acumen while working across departments to restructure web content.
• Completely restructured web content, navigation and conversion funnels based on user experience analytics to help increase inquiries by 61% and applications by 65% year-over-year, resulting in an increase in both.
• Conducted SEO investigations and implementations for every academic program page, increasing the site’s organic search engine traffic by 44%

Bachelor Of Science (B.S.), Marketing

Master Of Business Administration (Mba), Marketing Analytics