Lead media strategy for our clients as we drive conversion for their brands at Target and Best Buy. Develop and own agency level strategic partnerships with Roundel and last mile partners including Shipt, Door Dash and Gopuff. Negotiated the first ever agency level JBP agreement with Roundel in 2023, was invited to participate in a panel discussion in front of Roundel leadership during their SuperWeek event and secured a Roundel developed education series for our agency.

Drive results at a hyper local level while delivering national scale. Lead digital media strategy and planning team as part of integrated omni-channel media agency. Deliver awareness, incremental foot-traffic and sales across client verticals. Deliver new business, support strong relationships with clients and partner agencies. Build inter-agency collaboration and culture. Support team development.

Lead activation media team driving CPG brand sales across grocery, big box and small format retailers. Create synergy across all client media agencies to drive shoppers to conversion. Actively promote client understanding of media approach and channels leading to stronger activation programs. Drive internal agency culture and team development.

Developed 66 media plans that have delivered at or above CPG and GMI benchmark performance. Drive innovation in the shopper space by collaborating with creative and vendor teams bringing new new media opportunities to the work. I leverage custom 1st and 3rd party GMI data and vendor specific measurement to support client objectives and test their effectiveness. I collaborate with creative teams to ensure best creative best practices are incorporated into programs. I partner closely with internal and external resources to ensure that Hispanic programs are relevant to this shopper audience drive scale in this space.

Back To College:Authentically engage with millennial students and their moms to make Target their number one destination for Back to College shopping delivering positive comp sales increases. In 2013, broke through in-season media chatter with launch multichannel live stream event creating 17 years worth of socially shared content and 90K socially shared sweepstakes entries in 96 hours. Developed direct mail catalog that delivered increased sales compared to forecast and LY. Partnered with merchant and vendor partners to raise incremental $1.2M in vendor funding to support campaign. Target Wedding Registry:Inspire couples to register at Target by providing genuine, inspirational and useful content where they are seeking it out. Managed partnership with Brit + Co providing DIY projects and inspirational content for engaged couples with Pintrest integration. Partnered with influential wedding bloggers and Social Chorus to amplify our content driving increased engagement with couples. Partner with merchant and vendor partners to develop and fund the 2014 Target Wedding Campaign. Home Style Campaign: Inspire Guests to chose Target Home product with robust baseline campaign including online catalog, external media, online videos and print. Break through broadcast clutter with integrated TV partnership with Scripps network and Sabrina Soto. Partner with apparel & accessories team to promote Home product in Social Style Stream. Test promotional results with Guest Insights / MMO. Simplify identification of key items by partnering with PD & D and Merchants. Help merchant partners manage coupon liability by managing annual ROM offer plan. Co-captained Home participation in Holiday 2012 Campaign.

Manage execution for vendor funded online experiences on Target.com achieving profit and vendor goals. Develop strong relationships with vendor and cross company partners simplifying workflow and approvals. Create true multi-channel guest experiences by partnering with stores, mobile and online teams. Manage creative process and approvals to create brand right experiences. Ensure that media placements and creative quality is maintained for vendor experiences as Target.com launches new platform in August 2011.

Managed concept and execution projects for advertising agency including concept, promotions, interactive, signing, packaging and broadcast. Launched multi-national software video game products. Managed brand architecture and collateral execution for community services organizations. Manage house branding campaign including print, events and social media along with other promotions and interactive campaigns. Account managed select campaigns.

Led concept and print projects for the Target Baby Registry program by coordinating multiple execution teams, approvals, workflow and $15M+ budget. Managed print for national campaigns supporting film and license properties. Partnered with merchants and vendor partners to present comprehensive marketing programs, smooth project workflow and approvals.• Achieved on time on budget execution, increased baby registries and above average coupon redemption by partnering closely with merchant and vendor partners, keeping internal and external execution teams on track with constant communication and developing flexible well organized work plans. • Achieved 50% increase in new baby registries by moving quickly to ensure that project work aligned with shifting corporate creative platforms to react quickly to the U.S. recession.• Invited to serve on manager level committees to ensure that marketing technology projects supported and enhanced execution process across all media types.

Managed promotions print projects for multiple overlapping campaigns ensuring error free, on time execution. Developed and trained marketing process and workflow. Developed proofing process for Spanish translation jobs. Consulted on marketing technology development.• Selected by management to provide user testing for pilot versions of project management and proofing software. Completed pilot in six-month timeframe and provided feedback to ensure marketing and project execution needs were met. • Supervised all contractors in our department, which freed up the managers time. • Selected by manager to mentor a new project manager. Provided guidance, skill training and coaching which resulted in performance improvement and proficiency within a six-month timeframe. • Increased the productivity of all catalog project managers by serving on a cross functional team that simplified the catalog process and training materials.• Identified and implemented efficient and cost effective proofing process for campaigns involving Spanish translation.

Managed the placement of items from five buying departments in marketing pieces. Ensured accurate product, copy, promotional pricing and ad space. Owned quarterly ad product planning and developed initial layouts and space break-outs. Recapped ad performance.• Ensured smooth ad planning by proactively training all new buyers and analysts on the advertising process eliminating rework and confusion. • Unified merchant advertising process by working with a team of peers to develop common roles and responsibilities and a standard training program for all advertising coordinators, company wide. • Increased productivity of our public relations team by working directly with our PR agency, Tunheim & Associates, and the New York Times to guarantee accurate items and copy in editorial pieces.

Maintained all merchant item information and samples. Ensured accurate vendor shipping and in-stocks.• Researched the process to create electronic article surveillance tags for the first time in the Sporting Goods division. This allowed team to sell softlines product for the first time which increased sales and assortment. • Managed the seasonal packaging proofing process gaining valuable experience and freeing buyers up to work on other tasks, which increased productivity.

Answered credit guests calls to resolve account issues.