Eric Paul Cashen B.Comm Email & Phone Number

Toronto, Canada Area

Responsible for developing and executing sales plans for National Accounts Home Hardware, Access Moore and Home Depot. To grow the wholesale channel within the window covering fabricator industry. Reached incremental sales growth of 15% each of the last 2 years.

Toronto, Canada Area

•Prospected for new accounts in wholesale printer consumables supply chain•Managed existing accounts to increase sales and maximize GP. •Established and implemented short- and long-range goals through a developed business plan. •Promoted a positive relations with customers. Provided Technical support and service for toner cartridges and printers •Reported directly to Owner and prepare documentation to support current and forecasted activities through market place and competitive analysis. Designed and implement marketing promotions to drive sales•Directly managed major and critical developing Canadian client accounts, and co-ordinated the management of Canadian accounts like Pharmasave and Active Green And RossDesigned and implement marketing promotions to drive sales.•Awarded contract with Staples for a new to market printer solution.

Toronto, Canada Area

Canada largest aftermarket imaging component distributorResponsible for developing new business with in the Canadian market Accomplishments:• Increased territory sales by 10% in each the last three years• Acquired 40 new key accounts. • Increased volume with current accounts by regaining lost product lines through price negotiations and value added customer service.• Negotiated and signed contracts with 5 new key chain accounts with in my territory resulting in significant new dollar revenue.• Consistently grew business despite decreasing product lines and fluctuating customer base

Kitchener Waterloo

Territory Sales ManagerCanada’s largest DistillerResponsible for maximizing growth and brand building of products through the on premise channelAccomplishments:• Grew business in territory by over all 4.9% for Diageo, while the territory trend was –3.6%, by developing a trust with my customer base to purchase my products and then helping them sell through to the consumers.• Developed and executed promotional plans with customers to maximize promotional budgets to increase profit margins for both companies.• Established a territory plan to effectively determine the use of time on those prospects and accounts that would yield the highest margins.• Implemented established promotional programs for National accounts such as Prime and Cara foods at the unit level. Secured business and developed promotions with both key and regional accounts such as The Bauer Group and The Obsidian Group • Built brand loyalty in accounts through the use of promotions, incentives, and managed events at the customer location to increase brand recognition in the consumers. Research has shown that when customers see the promotions and incentives and participate in managed on-site experiences, brand loyalty is built as well as loyalty to the account.• Increased sales of Spirits by 36% and moved Beer from a decline to flat growth in the territory.• I was responsible for a total of approximately 23,000 cases of product out of the territory of 70,000 units sold

Toronto, Canada Area

Canada’s largest Direct Television Marketing FirmResponsible for maximizing retail sales by increasing exposure of current product lines at the major, key and specialty independent retail levels.Accomplishments:• Prepared and delivered presentations for products, pricing and services offered to major prospective accounts. These accounts were: Musclemag International with 17 locations, National Sports, and Cotter Canada with over 100 member dealers• Prepared and executed promotional programs with major accounts, Wal-Mart and Zellers, which resulted in the introduction of new product lines.• Updated and qualified independent accounts in company database making call cycle more efficient.• Established a tracking system in Microsoft Excel to accurately monitor individual sales reached through cold calls and retail store checks.• Established a call cycle for the territory making store visits and promotional implementation more efficient.

Toronto, Canada Area

Responsible for acquiring new accounts monthly and expanding sales in my current account base. (867)Accomplishments:• Prepared and delivered presentations for products, pricing, and services offered to major prospective accounts which resulted in the acquisition of: The Fox and Fiddle Group with 17 locations, Select Sandwich with 33 locations, the Vaughan Sports Complex part of Lauridon Services with 5 locations and the new contract with the Firkin Group with 20 locations.• Acquired new sales through a systematic plan of cold calling prospective customers resulting in an increase of 112 new accounts, a 10% increase in roast and ground coffee sales and an increase of 46% in freeze dried coffee sales which resulted in being responsible for approximately 2 million dollars in sales, maintaining a top ten ranking nationally among territory managers.• Collaborated with National Account Managers and corporate head offices to organize the set up of 15 new national account locations For Cara Foods.• Launched new products to all customers through sampling and providing promotional material resulting in Christmas promotions with Hickory farms with over 140 locations nation wide.