Responsible for developing and launching a Receptive Tour Operation for this online travel company. As project manager was also responsible for implementing the IT strategy to distribute and operate inbound tours to the United States. Responsibility included sourcing hotels and integrating hotel aggregators, and major chain hotels.

Hired to develop a Receptive Tour Market segment for a highly successful international third-partynegotiator serving over 30 airline clients.

Developed domestic and international supplier relations maximizing profitability, instituted bestpractices in operations, and implemented innovative new work flow processes increasing stakeholder value, while re-establishing Company Brand and image among Suppliers in the South East. Within two months generated immediate returns on operational efficiency in excess of 130 thousand, and increased Group conversion rate from less than 3% to a high of 19%. Was responsible for over 2400 hotels, products and services from Southeast USA to South America, developing programming for affiliate owner, AAA mid-Atlantic.

Receptive Tour Operator serving LATAM, Spain and Portugal specialized in Incentives and Groups.

Responsible for the strategic initiative into Western Europe consisting of Spain, Portugal, Italy, andLatin America, also development of marketing, business and branding strategies for this international travelcompany, which serviced more than 100,000 passengers yearly. Trained motivated and directed sixterritory sales representatives and responsible for upper management liaison at the executive level in thetravel industry in multiple International markets, representing the company at International trade & tourismfunctions, liaison with Sr. Management, Regional VPs of Sales, and the Domestic Travel & Partnershipteams.• Increased annual sales from $16 to $40 million within five years• Developed new brands and products• Developed co-branding campaigns for Walt Disney World Parks & Resorts, Universal Studiosand destinations within the USA.• Led online project for travel distribution.Director of Operations 1991 - 1997Provided critical direction for business and organizational development. Developed price andstrategy services to international Tour Operators. Organized resources, prioritized tasks and executedmultiple projects to consistently meet and surpass business goals.• Launched new offices in Los Angeles, Washington, DC, Chicago and Montreal.• Generated business with more than 1500 hotel properties and major hotel chains.• Negotiated with governmental agencies• Instituted operational processes for improved tour operations.