Evp, Managing Director: Strategic Analytics | 456 Insights Lab
CurrentAt FCB Chicago, I oversee the Strategic Analytics Department, a team of 40+ experts in analytics, consumer insights, and performance marketing. Additionally, I co-lead 456 Insights Lab, our in-house market research and strategic consultancy we launched in 2023. A full-service marketing agency, FCB Chicago is one of the largest and most recognized Ad Agencies in the US. Our client roster includes over 50 leading brands spanning Retail, CPG, Pharma, B2B, Tech, and Wellness. In my role as Managing Director, I have 4 primary functions:1. Turning research, insights, and data intelligence into impactful marketing strategies. Our team combines a powerful suite of tools, including Acxiom, with our expertise in quantitative and qualitative research to fuel growth and customer acquisition ideas for our clients2. Integrating diverse skillsets and mindsets. Our team brings together expertise across disciplines including consumer insights, brand strategy, market research, data engineering, behavioral economics etc. Operating as a unified force allows us to execute highly complex analytics and research projects with precision and creativity3. Linking ideas across accounts to develop scalable processes. With a broad portfolio offering unparalleled insights into diverse business challenges across industries and categories, I focus on identifying and building analytics and customer intelligence solutions that can scale most effectively across clients4. Innovating at the intersection of data and creativity. As a team of creators, we are continuously developing new IP that advances Audience Intelligence, Performance Marketing, and Quantitative/Qualitative Research. We are also at the forefront in pioneering cutting edge uses of AI in analytics, research, and insights mining.
