Eric is an experienced business leader, entrepreneur and creative with over a decade of experience managing, leading and innovating for some of the best global brands. Combining his commercial acumen, sales and marketing skills with a creative approach to understand the unique strategic needs of organisations - Eric’s impact on brands and people is outstanding and long-lasting. Eric Peng is the Founder and Managing Director for EP Group, one of Australia’s leading boutique media, events and marketing firms. Eric’s professional history started in brand management, sales and marketing strategy for leading brands in FMCG, Luxury, Retail & E-Commerce — including Red Bull, LVMH - Louis Vuitton, Tiffany & Co., Logitech, and Catch.com.au.Eric is an industry expert within luxury retail, specialising in client development, change management, consumer experience and retail excellence. He understands the complex consumer expectations in today's luxury market and brings his expertise in to ensure outstanding brand performance.As a professional photographer by trade, Eric stepped on to be Sony Australia’s ambassador as a Digital Imaging Advocate. Recently Eric presented for Visual Communication Victoria at the National Gallery of Victoria on Visual Communication Design and Industry, playing an active part in connecting education in Australia with industry. His brand, design and marketing experience has led him to also guest lecture at St Leonards College, Sacre Coeur and Methodist Ladies College.Previously Eric worked as the Account Manager - Consumer Electronics at Catch.com.au, managing the Consumer Electronics portfolio at Australia's favourite online shopping destination. Eric combines his understanding of the Consumer Electronics industry, commercial strategy and Australian Competition & Consumer Law to deliver outstanding results in a Large Scale Organisation.Passionate about transformation and development with a solutions orientated mindset, Eric uses his diverse experience combined with a human centric approach to create outstanding value for businesses and brands. Completing a Bachelor of Business at Monash Business School, Eric has a special interest in marketing strategy, business law and management.In Eric's role at FreeZa Committee for Bayside City Council, Eric managed the Victorian State Government FreeZa budget to curate programs that provide opportunity for young people in Bayside. Eric was nominated in 2019 and 2021 for the Julian Guirrera Memorial Award at Bayside Youth Awards for outstanding contribution to community.