Eric Petitt

Eric Petitt Email and Phone Number

Chief Marketing Officer @ Glassdoor
San Francisco, CA, US
Eric Petitt's Location
San Francisco, California, United States, United States
Eric Petitt's Contact Details

Eric Petitt work email

Eric Petitt personal email

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Eric Petitt phone numbers

About Eric Petitt

I’ve spent my career doing what I love; building great, high EQ, energetic teams, lining up marketing strategy to drive real business change, and helping to lead companies that are working to make the world a little bit better.I lead the marketing organization for Glassdoor. Prior, I led product marketing at Glassdoor and Firefox, and led marketing teams for early stage, mission-driven companies at the intersection of consumer tech and learning - including Inkling, Livescribe, and Leapfrog.I get excited about building teams, products with great stories to tell, and marketers who begin with the outcome in mind.

Eric Petitt's Current Company Details
Glassdoor

Glassdoor

View
Chief Marketing Officer
San Francisco, CA, US
Website:
glassdoor.com
Employees:
1838
Eric Petitt Work Experience Details
  • Glassdoor
    Chief Marketing Officer
    Glassdoor
    San Francisco, Ca, Us
  • Glassdoor
    Senior Vice President Marketing
    Glassdoor Aug 2023 - Present
    San Francisco, Ca, Us
  • Glassdoor
    Vice President, Marketing
    Glassdoor Nov 2021 - Present
    San Francisco, Ca, Us
  • Glassdoor
    Sr. Director Of Product Marketing, Brand, And Content
    Glassdoor Jun 2021 - Nov 2021
    San Francisco, Ca, Us
  • Glassdoor
    Senior Director Of Product Marketing
    Glassdoor Feb 2019 - Jun 2021
    San Francisco, Ca, Us
    We spend most of our waking hours at work. Glassdoor tries to make work a little better. Glassdoor powers workplace transparency, because we believe it fuels positive change for job seekers and employees. I’m proud to be a part of Glassdoor's mission to help people find a job they love.
  • Capture6
    Advisor
    Capture6 Feb 2022 - Present
    Berkeley, California, Us
  • Mozilla
    Senior Director Of Product Marketing, New Business
    Mozilla Sep 2018 - Jan 2019
    San Francisco, Ca, Us
    Accelerating Mozilla’s exploration of new business models and alternative revenue sources for new products and services under the Firefox brand.
  • Mozilla
    Senior Director Of Product Marketing, Firefox
    Mozilla Sep 2017 - Sep 2018
    San Francisco, Ca, Us
    Led both product marketing and demand generation teams for Firefox in US, Europe and Asia. Guided positioning and GTM strategy to including the launch Firefox Quantum.
  • Mozilla
    Director Of Product Marketing, Firefox
    Mozilla Dec 2013 - Aug 2017
    San Francisco, Ca, Us
    I lead the growth and product marketing teams globally for Firefox.
  • Mozilla
    Product Marketing Consultant
    Mozilla Apr 2013 - Dec 2013
    San Francisco, Ca, Us
    Advised Mozilla marketing on global launch strategy, positioning, and go-to-market plan for a 12-country launch of Firefox OS smartphones.
  • Inkling
    Vice President Of Marketing
    Inkling Feb 2011 - Mar 2013
    San Francisco, Ca, Us
    Member of executive management team. Built marketing organization from scratch. Owned revenue goals for Inkling’s digital publishing platform both in education and consumer segments. Led demand generation and customer growth efforts during a period of rapid growth. Responsible for all P.R., advertising, email, event, social and influencer marketing programs. Led sales and distribution efforts. In first 18 months, secured partnerships with over 50 educational institutions, and expanded distribution to over 1000 brick and mortar stores.Built new content marketing vehicles to cost-effectively drive online content discovery and monetization.
  • Livescribe
    Sr. Director Of Marketing
    Livescribe Mar 2007 - Feb 2011
    San Francisco, California, Us
    Led all global outbound marketing activities, including advertising, pr, channel marketing and merchandising, consumer and trade events, web store, and customer loyalty initiatives.Directed internal team of 7 marketing and creative professionals and extended marketing team of PR, media planning, and advertising agencies in US, UK, Germany and Australia.Owned launch marketing plans for Livescribe’s line of smartpens. Developed initial product naming and positioning recommendations. Exceeded launch objectives in ‘08, and doubled business in ’09 despite challenging economic conditions. Worked closely with sales team to secure optimal in-store presence and channel marketing programs with senior retailers at Best Buy, Target, Staples, and Apple stores.Achieved over 100K Facebook fans through active social media engagement.Led PR efforts, garnering dozens of awards and accolades, notably Oprah’s “Best of”.
  • Echo Mountain Park
    Vice President Of Marketing
    Echo Mountain Park Jan 2006 - Apr 2007
    Launched a ski area, designed from the ground up for youth snowboarders and skiers.Co-wrote business plan and conceived and executed youth-targeted marketing plan. Generated 20,000+ skier visits in first year, and negotiated business sponsorships.
  • Leapfrog Enterprises
    Brand Manager
    Leapfrog Enterprises Jun 2003 - Jan 2006
    Emeryville, California, Us
    Brand lead on Leapfrog’s most successful product launch at the time, generating $30M revenue in first holiday season. Designed FLY’s launch marketing plan, including TV, print, promotional and online. Informed line positioning, pricing and product requirements through extensive user testing. Led package design. FLY won numerous awards, including first-ever sweep of 2006 Toy of The Year Awards (most innovative, best educational toy, and overall toy of the year) and “Most Appealing Commercial” by Advertising Age in September, 2005.Worked directly with buyers from Wal-Mart, Target, Toys R Us and Best Buy to negotiate featured end cap placement and co-marketing activities.Reported directly to the Global EVP Marketing. Managed two Associate Brand Managers.
  • Peppers And Rogers Group
    Crm And Customer Growth Consultant
    Peppers And Rogers Group 1999 - 2001
    Developed new customer and installed base growth strategies for clients in consumer products, financial services, automotive, and pure-play internet. Guided Ford Motor Company’s early-stage online CRM strategy in $4 million multi-year retainer. Additional clients included iVillage, Neutrogena, and American Express.
  • Marketing Corporation Of America
    Brand Strategy Consultant
    Marketing Corporation Of America 1998 - 1999
    Cut my teeth in brand and marketing strategy for one of the nation’s premier boutique marketing services firms. Advised clients in technology, hospitality and wireless on projects ranging from new product introduction to brand segmentation and competitive analysis.

Eric Petitt Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Management Of Technology
  • Dartmouth College
    Dartmouth College
    Social Geography
  • Walt Whitman High School
    Walt Whitman High School

Frequently Asked Questions about Eric Petitt

What company does Eric Petitt work for?

Eric Petitt works for Glassdoor

What is Eric Petitt's role at the current company?

Eric Petitt's current role is Chief Marketing Officer.

What is Eric Petitt's email address?

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What is Eric Petitt's direct phone number?

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What schools did Eric Petitt attend?

Eric Petitt attended University Of California, Berkeley, Haas School Of Business, Dartmouth College, Walt Whitman High School.

Who are Eric Petitt's colleagues?

Eric Petitt's colleagues are Angela Parmiloza, Annette Borrero, Mela Firdaust, Hariharan Hari Haran, Ayan Gour, Jane Zkelapure, Susan S..

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