Tri (Eric) Pham Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Key Project: SaboMallMain Responsibilities:- Develop and execute SaboMall e-commerce promotion activities such as Mega campaigns and other campaigns to drive platform growth and to establish e-commerce consumption mentality of platform users- Plan and create reproducible content marketing strategy, including hashtag challenges, short video, livestream operating procedures to drive campaign awareness according to the characteristics of local users- Collaborate with cross-functional teams to ensure the overall quality of campaign execution- Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring and reporting- Conduct post-mortem campaign analysis to identify innovative improvements in campaign performance and processesKey Objective: Gain investment for SaboMall to become the leading SAAS of B2B Ecommerce from Alibaba at the end of 2024

Ho Chi Minh City, Vietnam

Key Clients: Nestle, Starbucks at Home, TH True Mart, Carlsberg, Mars Wrigley, Brand's SuntoryMain Responsibilities- Manage the sales performance of the Grocery category- Develop and implement account management strategies and business plan for group brands- Negotiate with clients about business plan, budget plan to deliver yearly sales target- Build client relationships and responsible for driving business growth- Coordinate with Tech and Operation teams to deploy and improve brandsite project- Ensure Business Development team reaching annual sales target- Manage PnL for sustainable business growthKey Achievements:- GMV of H1.2023 uplift x2 compared to the same period in 2022- Controlled completely the promotion cost as well as operation cost to optimize gross profit- Recovered all overdue debts in 2022 for group brand

Ho Chi Minh City, Vietnam

Key Project: CSR - Heo Dat MoMo Main Responsibilities:- Manage projects related to the development of the Communication & Promotion Platform- Support project scoping, define project vision, roadmap, and implementation plan- Work closely with the Business Intelligence team to formulate user insights and proposeproject plans to achieve business objectives- Coordinate with Growth and Product teams to the Platform is catered to business teams- Develop cadence and communication guidelines where all team members can communicate& contribute to assigned roles and responsibilities

Ho Chi Minh City, Vietnam

Key Brand: LaneigeMain Responsibilities:- Coordinate with internal team and external partners to achieve monthly sales target- Plan and develop promotions, prices for BAUs, Campaigns and especially mega campaigns to drive sales - Control inventory to ensure available to purchase ratio, aging stock- Manage PNL, work to grow business model- Build all KPIs related to brandsite such as interface, content, operations, payments and online redeemption schemes and handle all projects about CS, CRM, O2O, Order Management through all partners as Magento, SAP, Payoo, Facebook, and GHN Express- Work with Regional team to deploy new projects for Vietnam brandsite- Manage Product team to deploy new functions and manage warehouse, logistics, delivery and SAP teams to operate brandsite- Build strategies to attract new customers, retain loyal customers and deliver sales for brandsiteKey Achievements:- GMV of 2021 uplift 50% compared to the same period in 2020 - Top 5 best performing brands in Tiki HB category in terms of sales in 2021- Deployed successfully new functions for Laneige brandsite in 2021

Ho Chi Minh City, Vietnam

Key Clients: Fonterra, Kimberly ClarkMain Responsibilities:- Build and manage the Strategic Sale/ Promotion Plan (Yearly/Quarterly/Monthly) to ensure the sale performance aligning with JBP (Joint Business Plan) whole year as well as drive and review the channel performance for sustainable growth- Manage and Analyse the PnL of the Account in order to have the insight about the relative relationship between the investment/ operation cost to the revenue growth, from which having the suitable strategic plan for developing the Account- Innovate and widen the new sale online channels (Shopee Mall/ Lazmall Retail/ Senmall ) for enhancing the new sale opportunities through multi-channel strategy and improving brand awareness online- Cooperate and work closely with other agencies/ partners such as Momo, Grab, Vinshop, VNshop, etc. with the purpose of developing Omni-Channel as well as CRM Project (Customer Relationship Management) for utilizing the customer experienceKey Achievements:- GMV of H2.2020 uplift x3 times compared to H1.2020- The bad stock inventory index of H1. 2021 decreased by 50% compare to the same period in 2020

Ho Chi Minh City, Vietnam

Key Platforms: Garena, Ocha, ShopeeMain Responsibilities:- Work with Reg/ Local product to understand about operation features for sellers- Coordinate with relevant teams to release new features, including UAT testing, translate contents to Vietnamese, localize user guide, feature announcement, reporting and tracking of impact, etc- Coordinate with Reg/ Local Operation team & other internal teams to identify operation problems of struggling sellers to provide new features and feature improvements- Monitor adoption rate, conduct necessary analysis to plan & optimize feature usage.- Assisting team leader in other tasks assigned