Eric Poritzky Email & Phone Number

New York, Ny, Us

New York, New York, United States

Recruited back to this global leader in media investment to run client management for the firm’s largest client, General Motors; directed the successful account management transition from Germany to the U.S.-Drove double-digit YoY revenue growth from multiple global advertisers (GM, Apple, Brown Forman, Boehringer, Kenvue, Google).-Participated and helped to enhance GTM for new analytics solution for US CTV in a 6-month turnaround that drove significant new revenue for the firm-Led SaaS deployment of a new digital dashboard driving increased media spend analytics capabilities and efficiencies in cost structure.

New York City Metropolitan Area

At ID Comms, I successfully directed large-scale media tendering pitches for two significant advertisers, Hershey + T Mobile.-End-to-end media tendering for Hershey ($100M+ media investment) across 6 competing agencies.-Commercial lead on T Mobile, responsible for all commercial terms (agency media buying rates, agency fees, contract terms); Led the alignment of media spend with client business KPIs.

New York, Ny

Media management consulting work across functions including strategic planning, media management advisory services, brand awareness and digital media, GTM and value proposition development. Clients included media agencies, broadcasters/streamers, and brand experience agencies.

New York, New York

Recruited back to Publicis Groupe to run a media investment and pricing team across all Publicis agencies and hundreds of clients. Led a 10+ senior team in tracking and measuring billions in media spending; Reported directly to Chief Commercial Officer of Publicis.-Oversaw the development and implementation of new capabilities and planning for our pricing database across TV, Digital, OOH, Radio, and Print across Publicis agencies.-Managed new business-pricing commitments; tracked pitch pricing compliance, inflation, delivery, and designed agency commercial structures.

Greater New York City Area

Led the NY office for this DTC strategic marketing agency. Full P&L responsibility for NY office. Grew revenue 25 percent YoY to highest-ever revenue for the firm.-Led 25+ team in planning, buying, campaign analytics for DTC clients across verticals: Blue Apron, BritBox, Birchbox, WealthSimple, and Bombas.- Created a DTC first; A multi-episode Blue Apron integration on NBCU Bravo’s Top Chef.-Implemented a customizable attribution product that drove significant increases in media KPI.-Stood up an in-house analytics team; Delivered regression-based Market Mix Model insights around attributions and predictions by channel.-100% client retention rate.

Greater New York City Area

Passionately led a 50+ team in transforming Diageo’s traditional media strategy with a sharp focus on performance media, audience, and data-led decisioning, restructuring media investment from 65% TV to 65% Digital within two years. -Led team through a client-side change in CMO and a successful comprehensive pitch defense for the Carat Diageo team.-Architected new Programmatic strategy to blend Diageo’s global DMP deployment, brand storytelling legacy, and 100s of pieces of custom of content.-Furthered additional agency priorities: centralized expenditure controls, launched agency programmatic capabilities to Dannon, and finalized global renewal / increased fees with Reebok.

New York New York

At this Publicis Groupe agency, I directed the strategic media mix transformation (from 95% linear television to 50% digital) to drive material growth [#s?] of Yoplait and Cheerios, two of the largest General Mills brands.-Led and mentored a 35+ person team in business planning and media assessment (reach, penetration, and brand growth) for multi-million-dollar media budgets.-Won client stakeholder buy-in which required rethinking short-term ROI to focus on boosting digital ad-buy percentage-Designed and drove transformational $400M Upfront strategy (with a focus on premium OTT, OLV).-Developed first-ever CPG General Market usage of Addressable Television (to Gluten-Free Households) for a high-profile product launch

New York, Ny

Tapped for a senior client management role with the remit to rehabilitate the agency client relationship. Drove a significant increase in agency performance ratings, resulting in more than 10% increase in performance-related remuneration.-Delivered a media strategy for Pepperidge Farm Milano that generated 12% YoY sales growth.-Designed and delivered a three-year strategic communications plan for the iconic Goldfish brand.

New York, Ny

Key member of the team that built and scaled the US-based presence of this London-based media management company. Grew client base from 4 to 50+ and team from 5 to 40. Clients included: Unilever, Wal-Mart, PepsiCo, Apple, Best Buy, Gap, NBC Universal, and Disney.

Vice President, Associate Media Director, Intel• Responsible for US Enterprise communications planning including B2B media strategy - Intel• Develop custom content partnerships with key media outlets resulting innovative placements to build brand awareness • Led, managed, and motivated team of high potential managers Vice President, Associate Media Director, Bacardi USA Media Supervior, Bacardi USA• Led multi-platform communications strategy, planning and client management for ten unique Bacardi USA brands• Managed the development and implementation of innovative, targeted media plans; leading to the transformation from predominantly print based advertising to multi-media campaigns• Created separate, distinct attitudinal and behavioral targets using a variety of proprietary and syndicated research tools in order differentiate brands with similar demographic user bases

Began my media and advertising career as a media planner at Y&R and in early career roles worked with many of the world’s leading brands including GM (GMC Trucks); Sara Lee (Ball Park Franks, Jimmy Dean); Unilever (Snuggle), AT&T Wireless, Chevron, Jeld-Wen, Novell, Diamond Walnuts.

Master Of Business Administration - Mba, Marketing

Ba, American Studies

Bachelor Of Arts - Ba