Eric Poticha Email & Phone Number

Greater Los Angeles Area And Chicago, IL

• Applying decades of broadcast television and motion picture principles to corporate and legal messaging strategies for major clients including Dannon, Sea World, Audi and United Airlines
• Strategized and secured unique distribution partnerships across all platforms including activation for Dannon yogurt content with streaming video and sales display at over 300 Whole Foods stores
• Negotiation of Audi’s “Backstage Live” at the 2012 Emmy Awards, garnering 181M media impressions and over $2M in advertising value
• Production of new branded videos for Sea World Parks and Entertainment and The Blackstone Group to lead their foray into the entertainment industry, resulting in two on-air shows and distribution of a feature film
• Sold development deals to major studios such as Game Show Network, Sony, and National Geographic for independent TV pitches
• Negotiated license agreements for stock footage, archival material, and music publishing

Greater Los Angeles Area

• Vice-chair of the 63rd and 64th Primetime Emmy Awards
• Oversaw all aspects of production, marketing, branding and sponsorship of the broadcast
• Led negotiation and supervised production of Audi’s “Backstage Live” green room event at the 2012 Emmy Awards, garnering 181M media impressions valued at over $10 million.

Los Angeles, California

• Oversaw the sale, negotiation, development, and physical production of all primetime movies and series
• Led the strategic expansion of a top family entertainment brand into adult primetime television
• Identified, pursued, and acquired brand-appropriate projects
• Identified and developed emerging performers, writers, designers, and directors
• Cultivated strong relationships with Fortune 1000 financial partners, networks, studios, and talent agencies
• Launched innovative marketing plans for existing library and determine viability in ancillary markets

Los Angeles, California

• Discovered, developed, packaged, and sold movies and mini-series for television
• Supervised script development and collaborated with writers in idea generation
• Approved all creative production elements
• Hired and managed writers, directors, actors, and project development staff
• Managed budgets and balance sheets for projects between $2.5 to over $12 million
• Monitored production dailies and supervised the editing process through final network delivery

Bachelor Of Arts - Ba, Writing Seminars

Education record

Education record