Manage portfolio of premium-brand accounts, leading a cross-functional team building new website experiences/enhancements informed by data to drive brand growth.

Oversight and leadership over all active agency clients.

Fireflyhigh provides corporate learning and development courses to drive professional growth and leadership through increased emotional intelligence (EQ).

I led the digital work Digitas developed for Sprint. Working with Sprint business leads to understand their business issues and goals, I was continuously pitching digital ideas that can solve the Client’s business issues while generating incremental revenue for the Agency.

I led the development of digital and traditional advertising for the SCJohnson International Market Pest Control business. Starting with a base of zero, I led the development of a Global Digital Strategy that was informed by a comprehensive Global Digital Research Study. I activated the Global Digital Strategy immediately by leading a global website build. I also oversaw and provided guidance to our Agency Hubs in Paris, Shanghai and Buenos Aires.

I developed Digital Strategies and Marketing Communications for Meijer. I developed a highly successful digital marketing program for the 2011 holiday season. The Get Gifted at Meijer program utilized 360-degree video technology, leveraged the existing Meijer website and social media to generate awareness and engagement with Meijer. The program blew away all the pre-established benchmarks that had been defined as KPIs. Additionally, I was working with SC Johnson to maintain their existing corporate websites.

Lead the day-to-day operations the advertising team for Cricket Communications.Manage team to deliver smart thinking and flawless execution.Strategic consulting on business development initiatives.

Brands I worked on were:• McDonald's• JCPenney• Bel Brands (The Laughing Cow, Mini Babybel, Boursin)• Cars.com• Degree anti-perspirant• USWest (now Qwest)• Guided and informed client decisions with POVs / recommendations based on my knowledge, understanding of the consumer experience, consumer trends, category trends, qualitative and quantitative research.• Consistently developed work that led to clients’ desired business results.• Galvanized a cross-functional team to work together effectively and efficiently to craft integrated brand marketing plans and strategies.• Partnered closely with Brand Managers and a Pan-Agency team to develop fully integrated communications, including traditional advertising, digital, promotions, shopper marketing, public relations and social media.• Led Agency team consisting of Group Creative Director, Strategy Director and Account team to develop, nurture and sell innovative creative ideas to solve clients’ business issues.• Continuously pursued new ways of thinking and creative ways of moving our business forward within the agency and with my clients.• Led and directed concept/brainstorm sessions with clients and agency team on a wide breadth of topics.• Maintained an up-to-date knowledge of human behavior, marketing case studies, interesting facts and pop culture that served as inspiration for new ideas.• Led, developed and trained my dedicated account management team.• Problem solved issues as they arose, providing quick and effective solutions.• Built and maintained solid relationships with key clients and pan-agency team.• Oversaw client budgets and explored ways to extend budgets further.• Managed P&L of my accounts, including identifying new growth opportunities.

See Above