Eric Pratum, Ma, Mba work email
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Eric Pratum, Ma, Mba phone numbers
I am a digital marketing leader, strategist, and analyst with extensive experience in driving multi-channel strategies. Throughout my career, I’ve led digital transformations and product launches—including Microsoft’s Windows 7 and Bing, mobile apps, implementation of Salesforce and HubSpot, development of large and complex data warehouses, and more—across diverse sectors like healthcare, logistics, agriculture, nonprofits, and Fortune 100s. I build integrated digital ecosystems that connect CRM, data warehouses, marketing automation platforms, digital media, web analytics, and more to create high-impact, data-driven strategies and campaigns aligned with strategic business objectives.Core Competencies:• Digital Channels: SEO, SEM, social advertising, email marketing, and content marketing to reach and engage target audiences effectively.• Data-Driven Marketing: Competitor analysis, customer insights, and predictive analytics to inform strategy and enhance ROI.• CRM & Marketing Automation: Extensive experience with Salesforce, HubSpot, and automated marketing workflows to streamline lead generation and engagement.• Advanced Analytics & Optimization: Data warehouses, dashboarding, A/B testing, conversion rate optimization (CRO), and performance tracking.• Cross-Functional Leadership: Building and mentoring digital teams, collaborating with IT, marketing, and product development teams to align and execute initiatives at scale.Known for bridging strategic vision with execution, I am passionate about leading high-performing teams and using data to transform how organizations engage with customers and achieve growth goals.
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PodcasterInbound & AgileSt. Louis, Mo, Us
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PrimeBigwidesky Nov 2021 - PresentGreater St. Louis• Recruited to join the leadership team and lead client marketing programs.• Took on the hybrid role of COO and continued marketing leadership role.• Developed 2 large data warehouses and dashboarding systems.• Developed a Hubspot-based 24-month lifecycle marketing automation program.• Worked on 2 Salesforce Sales Cloud, Marketing Cloud, and Account Engagement implementations.• Worked on branding, content marketing, digital advertising, analytics, CRO, SEO, social media, podcasting, and other efforts in 8 languages across nearly every country around the world for 2 large agriculture clients.• Led lead generation, executive visibility, and content marketing efforts for a specialty pharmacy that resulted in a successful exit to a larger competitor.• Acted as CMO for an international healthcare logistics firm.• Developed an iPad-based app for an agriculture client’s sales team to use in the field.• Developed and marketed 2 industry studies. -
Head Of Digital StrategyBigwidesky Nov 2018 - Nov 2021Greater St. Louis Area
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Managing PartnerInbound & Agile Jan 2024 - PresentWith an MBA, an MA, a 20+ year career in marketing, and a certification in performance coaching, I specialize in helping founders and CEOs make better decisions in marketing and leadership. This comes in the form of:• Understanding Core Needs: Identifying the basic human needs your business helps your employees or audience fulfill and developing strategies that address these fundamental needs.• Crafting Compelling Narratives: Utilizing story-driven models to create coherent and persuasive messaging that resonates with your target audience.• Implementing Data-Driven Strategies: Guiding you in making data-backed decisions to improve marketing and leadership outcomes.• Enhancing Decision-Making Skills: Conducting workshops, training, and coaching sessions to build decision-making capabilities within your organization.• Achieving Sustainable Success: Focusing on long-term growth through improved decision-making practices and strategic alignment.
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Board MemberSocial Media Club - Saint Louis Nov 2022 - Jan 2024 -
PresidentSocial Media Club - Saint Louis Jan 2021 - Nov 2022Greater St. Louis
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Board MemberSocial Media Club - Saint Louis Jan 2020 - Jan 2021Greater St. Louis Area
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StrategistMasterworks Apr 2016 - Nov 2018• Led the digital media team and significantly increased revenue in year one.• Introduced and led the CRO practice, doubling one client’s revenue in a series of just 4 experiments.• Turned around 1 client’s fiscal year to end it even with the prior year after they were down 60% going into month 10.• Managed digital and integrated strategy for a pool of clients. -
Director Of Digital StrategyGrizzard Communications Group Feb 2010 - Apr 2016• Developed 2 new scalable website and email products.• Led the company’s first ever digital advertising efforts.• Built the company’s LA-based digital team.• Led complex marketing & fundraising programs for local, regional, and national nonprofits.• Evangelized the organization in content marketing, video marketing, conference presentations, and more. -
Managing PartnerInbound And Agile Jan 2003 - Feb 2010• Built RunningShoes.com’s online auction system.• Developed Microsoft’s Windows, Office, and Bing social media analytics practice.• Led social media analytics during Microsoft’s roll out of Windows 7 and the transition from MSN Search to Bing.• Worked with Hilton Hotels, Best Buy, New Balance, and other clients in digital marketing, early social media, digital analytics, and ecommerce.
Eric Pratum, Ma, Mba Skills
Eric Pratum, Ma, Mba Education Details
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Business Administration
Frequently Asked Questions about Eric Pratum, Ma, Mba
What company does Eric Pratum, Ma, Mba work for?
Eric Pratum, Ma, Mba works for Inbound & Agile
What is Eric Pratum, Ma, Mba's role at the current company?
Eric Pratum, Ma, Mba's current role is Podcaster.
What is Eric Pratum, Ma, Mba's email address?
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What is Eric Pratum, Ma, Mba's direct phone number?
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What schools did Eric Pratum, Ma, Mba attend?
Eric Pratum, Ma, Mba attended Portland State University, Western Washington University, Western Washington University.
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Eric Pratum, Ma, Mba has interest in Disaster And Humanitarian Relief.
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Eric Pratum, Ma, Mba has skills like Digital Marketing, Social Media Marketing, Seo, Email Marketing, Analytics, Marketing Strategy, Social Media, Ppc, Blogging, Google Analytics, Direct Marketing, Sem.
Who are Eric Pratum, Ma, Mba's colleagues?
Eric Pratum, Ma, Mba's colleagues are Jim Goodyear, Lisa A Breen, Hamilton Frick, Hamilton Frick, Jeremy Nulik, Lisa Breen, Christopher Worley.
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