Eric Welter Email & Phone Number

Senior Executive with 25+ years of demonstrated accomplishments in strategic, database, online, direct and Retail marketing. Providing consulting services for a variety of the leading U.S. Travel, Retail and Consumer Electronic companies. Recognized for consistently exceeding or meeting company profit and revenue goals, developing customer acquisition and retention models, multichannel segmentation schemes and CRM and analytic systems. Managed large marketing, sales and call center teams and budgets, consistently producing results while mentoring and developing key personnel. Ability to drive incremental growth through marketing innovation, business development and acquisition strategy in the US, Canada, UK and Australian markets.Specialties:Strategy Consulting, Strategic Planning, Budgeting & Forecasting, Multichannel Marketing, E-commerce (SEO, SEM, Affiliate Marketing, Lead Generation, Advanced Website Analytics, E-mail Marketing, and Social Networking), International Marketing, B2B & B2C Marketing, Development of Key Business Metrics, Segmentation Schemes, Product Development Strategy, Vendor Relationships, Acquisition and Retention Analytics including LTV, Marketing Return on Investment, Negotiations, Business Development, Strategic Alliances, and Brand Management.

Listed skills include Online Advertising, Direct Mail, Email Marketing, Multi Channel Marketing, and 30 others.

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  St. Cloud State University

  Mathematics And Statistics