Eric Quiñones Email & Phone Number

Us

• Work with McKinsey authors around the world to develop and publish thought leadership content across digital and print platforms, including McKinsey.com and McKinsey Quarterly, focusing on leadership and workplace issues.• Develop digital newsletter content for subscribers seeking research and insights from world’s leading management consultancy.

Reston, Va, Us

• Led development of thought leadership content — including speeches, articles, video scripts, and social media content — and internal communications for Ellucian’s CEO to meet business goals for $1B higher education software provider and enhance CEO’s public profile as a leading voice in technology and business.• Served as a member of communications leadership team, providing guidance on developing effective content to inform and inspire the company’s 3,800+ employees, 2,900+ college and university customers, and prospective customers.

Hamilton, New Jersey, Us

• Led external and internal communications for a startup organic alcohol brand founded by entrepreneur Ben Weiss after $1.7B sale of his previous company, Bai. Served as trusted counselor for Weiss and executive team in creating compelling content to help the Crook & Marker brand stand out in an extremely crowded marketplace. • Engaged key distribution and retail business partners by leading development of creative, compelling B2B content, including newsletters, videos, email campaigns and trade press releases.• Planned and executed a variety of executive and internal communications to build our staff's knowledge about our brand, corporate culture and competitive marketplace.

• Basementality offers the first inside look at how beverage innovator Ben Weiss drove Bai’s fight against Big Sugar and elevated the company from his basement to a $1.7 billion brand. • Conceived, researched and co-wrote Basementality, conducting 80+ hours of interviews with Weiss, his family, colleagues, investors and partners to reveal the intimate personal story behind Bai’s success. Led all aspects of print and audiobook publishing. Pitched and organized Weiss’s speaking tour of prominent universities to promote his mission of supporting the next generation of entrepreneurs.Basementality's endorsements include:“Ben’s book helped me appreciate the hard work and deep love that went into building Bai. This intimate, honest story will inspire anyone who wants to chase their own dreams.”– Justin Timberlake, entertainer and entrepreneur“Basementality reveals Ben’s vision, heart, and his tenacious fight against Big Sugar, while giving us insight into a classic American success story.”– Katie Couric, journalist, author and executive producer of Fed Up

Hamilton, Nj, Us

Hamilton, Nj, Us

• Led the development of external and internal communications, working closely with founder Ben Weiss and executive team, to fuel the brand’s industry-leading growth and its trajectory from basement startup to $1.7B acquisition. This included the creation of executive communications, brand content, social media content, press releases, investor communications and B2B content.• Established Bai’s passionate institutional voice embodying its mission to create “better for you” beverages and break Big Sugar’s hold on American consumers.

Princeton, New Jersey, Us

• Partnered with Mathematica CEO and senior researchers to conceive and produce thought leadership content emphasizing the urgent need for government leaders to utilize objective research and data in making policy decisions in education, healthcare, social services and other areas that affect millions of lives.• Established Mathematica’s social media team and launched its blog and podcast initiatives, exposing the firm’s research and capabilities to a broader range of stakeholders among government agencies, foundations, nonprofits, educators, healthcare practitioners, researchers, media and the general public. • Introduced fresh messaging approaches in external and internal communications by putting a greater focus on storytelling, translating technical language into content that could be easily digested by general audiences and emphasizing Mathematica’s commitment to diversity and inclusion.

Princeton, Nj, Us

• Developed external and internal communications for Princeton University President Christopher Eisgruber— including speeches, articles, press statements, talking points and correspondence — to articulate his vision for the institution and amplify his views on critical issues such as diversity and inclusion, access to education, public service, innovation, entrepreneurship and international research. Collaborated with Princeton’s central communications team to promote Eisgruber’s writing and speeches through social media and the president’s website, reaching audiences off campus and around the world.• Advised Eisgruber and senior leaders on developing timely, thoughtful messaging related to diversity and inclusion, strategic planning, and other sensitive matters to uphold institutional reputation.• Supervised staff members responsible for president’s travel coordination, financial reporting, records archiving, website maintenance and other administrative functions.

Wrote feature articles and strategic institutional communications for a variety of clients in journalism, higher education, corporate and health care settings, including: The New York Times; PricewaterhouseCoopers (PwC); Bai Brands; University of Chicago Graduate School of Business; Barnard College; Princeton HealthCare System; Grolier; The (Newark, N.J.) Star-Ledger; Network Magazine (Sony Corp.)

Lancaster, Pennsylvania, Us

• Managed daily operations of 15-person staff responsible for strategic communications and marketing efforts in support of F&M's mission to raise its profile as a leading national liberal arts institution. Served as executive editor for all content created by Communications staff, including news and feature articles, social media content, videos, student recruitment communications, news releases and fundraising solicitations.• Served as a member of Presidential Communications Table, a team of senior administrators that worked with the College President to devise and execute key external and internal communications. Collaborated with senior officers on strategic communications related to advancement, admission, public safety, and other matters.

Princeton, Nj, Us

• Identified and promoted compelling narratives — from cross-disciplinary research initiatives to innovative courses to first-generation student success stories — that exemplified the institutions’ mission to explore new frontiers of knowledge and improve society through education.• Managed and mentored staff writers and editors, empowering them to produce high-quality work and creating opportunities for them to assume greater responsibilities and advance their careers. Cultivated cross-functional collaboration within news/editorial and web/design teams as well as partnerships with multiple campus communications offices.

Princeton, Nj, Us

Princeton, Nj, Us

Princeton, Nj, Us

Princeton, Nj, Us

Hoffman Estates, Il, Us

• In collaboration with senior management, alliance partners, customers and external PR agency, led the development of news releases, case studies, feature stories, presentations, website content and other marketing content for fast-growing mobile software firm later acquired by SAP.• Led the development of company newsletter, change communications and other employee engagement communications, working closely with CEO, Vice President of Marketing, Vice President of Human Resources and other members of senior leadership team.

New York, Ny, Us

• Led coverage of media and entertainment industries for world's largest news organization, writing feature and news stories while coordinating and editing coverage from news bureaus worldwide. Published articles in newspapers nationwide, including The New York Times, Washington Post, Los Angeles Times, The Boston Globe and Chicago Tribune.• Covered mergers and acquisitions across industries — including technology, finance and autos — and wrote news and feature stories on economic issues, financial markets and small business. Served as solo night editor for national business news desk, working with bureaus worldwide to assign, prioritize and edit late-breaking news stories and develop features.