1-to-1 Communications & CampaignsResponsible for generating and monitoring all 1-to-1 communications with leads and account holders. Created and maintain hyper-personalized campaigns and automated journeys across the customer lifecycle.Content ManagementResponsible for in-house research content production and distribution to account holders. Including creative briefing, compliance approval, and process for quick execution.Client RetentionResponsible for Client Retention in the Marketing department. Leading Sales, Onboarding, Trading Services and Product teams to implement a consistent and guidelines-approved customer journey across phone, email, app, etc.

Senior Manager for Marketing Strategy & CX design for Public & Private Sector corporations at regional scale.Global Village – CX Lead:Rolled out use of Oracle Eloqua, a marketing automation platform. Campaign manager for omnichannel marketing spanning email, phone, SMS, WhatsApp & push notifications on Eloqua, along with audience segmentation & integration with media agencies and ad platforms, for local and international audiences..Stellantis (Fiat Chrysler Automobiles) with OneTeamStellantis: CX Lead and Project Manager for the rollout of Salesforce Sales / Service / Marketing / Community Clouds across GCC & Levant websites & dealers. Launched car sales & parts ecommerce platforms. Launched omnichannel retention & loyalty program, including setup of a cloud-based call center software solution. Maintained customer & dealer engagement.Beiersdorf:CX Lead for Beiersdorf Middle East's first data & CRM infrastructure for a future-proof digital ecosystem based on Salesforce after the CRM infrastructure was set up.

Jaguar Land Rover:Implemented omnichannel customer journey from scratch on custom Salesforce Sales & Marketing Clouds setup, the first in Jaguar Land Rover’s Overseas region. Created a CRM knowledge hub in Dubai under me to support APAC & LATAM markets with best practices and implementation in multilingual markets. Managed content localization strategy for all customer digital and print communications. Adapted overseas data governance to adhere to GDPR.

Ferrero: Set up and ran multilingual customer care center knowledge base & SOP development for MENA markets. Number published on all Ferrero products in MENA.Smith & Nephew Medical Devices – MENA & CIS: Launched & automated B2B business reporting framework & dashboard.Fiat Chrysler Automobiles:Total Cost of Ownership (TCO) analysis and competitor comparison for Commercial Vehicles and Fleet & Business departments. Net Promoter Score (NPS) implementation.

Abu Dhabi Cultural Foundation, Abu Dhabi Festival, Qasr Al Hosn Festival, Yas Marina Circuit: Liaised with client teams to gather all relevant draft content on Services, Terms and governance for the finalizing of communication content in Arabic & English for campaigns of Public & Private Sectors entities in Abu Dhabi.