Eric Ranta

Eric Ranta Email and Phone Number

Principal @ Muscle Marketing
Burlingame, CA, US
About Eric Ranta

Accomplished marketing, business development, and consulting executive with 20+ years of experience in helping companies across industries identify and resolve strategic and performance improvement opportunities through technology & software. A dynamic leader and strong communicator with a proven record of success in delivering results with mastery in strategy development, product marketing, delivery, value realization, and value-based selling.

Eric Ranta's Current Company Details
Muscle Marketing

Muscle Marketing

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Principal
Burlingame, CA, US
Eric Ranta Work Experience Details
  • Muscle Marketing
    Principal
    Muscle Marketing
    Burlingame, Ca, Us
  • Commercetools
    Vice President, Value Engineering
    Commercetools
    Burlingame, Ca, Us
  • Outcome Selling Advisory Ecosystem
    Advisory Ecosystem Member
    Outcome Selling Advisory Ecosystem Dec 2019 - Present
    The Outcome Selling Advisory Ecosystem (OS AE) is an elite peer group of professionals at world-class companies who want to improve the acquisition, retention, and growth of customer accounts by partnering on the attainment of business outcomes. The OS AE meets to share emerging best practices, industry trends, and value selling strategies. It is comprised of thought leaders in sales, sales enablement, customer success, and value engineering.
  • Google
    Director, North America Cloud Value Advisors, Google Cloud
    Google Aug 2019 - Jul 2024
    Mountain View, Ca, Us
    Guide a team of diverse value experts that help customers understand and quantify the full business and technological potential of their Google partnership, through in-depth consultative and collaborative engagements with a focus on innovation. Oversaw several functions of the CVTA practice covering North America, Latin America, and Public Sector, which represented 70% of the business CVTA supported globally. Included regional, practice, and virtual community leads through scalable methodologies to monetize business and technical value. Collaborate with and influence the global sales, product, and industry teams on using these strategies to guide Google Cloud selling, drawing on experience and broad knowledge of digital transformation strategies to shape these to deliver Board-level justification and execution strategies. Facilitated over 70+ CDO/CIO/CISO events discussing cloud and digital transformation - including Cloud Computing, Security, Data, AI, and Workspace. Act as a strong cross-functional leader - including engagement frameworks, financial modeling, working with sales, qualifying accounts based on capacity, and educating the field on value concepts.
  • Limeade
    Vice President Of Partners
    Limeade Nov 2016 - Mar 2019
    Bellevue, Wa, Us
    Responsible for all partnerships and ecosystem revenue for an Employee Engagement start-up. Company is focused on delivering gamified employee programs to drive holistic employee well-being benefits through the human resources organizations of Fortune 500 companies. Completely overhauled and revitalized the entire partner program - including the team, contracting framework, delivery model, and revenue growth across all partnerships.
  • Workday
    Vice President, Na Services Alliances
    Workday Jan 2016 - Nov 2016
    Pleasanton, California, Us
    Driving the services partner ecosystem strategy and execution with 35+ services partners covering the key functions of Advisory, Deployment, and Application Management. Leveraging a complete partner lifecycle model and the Workday methodology, we ensure that partners are executing upon joint business plans, orchestrating a clean sales experience for customers, and ensuring high quality, rapid deployment.
  • Workday
    Vice President, Go-To-Market Programs
    Workday Aug 2014 - Jan 2016
    Pleasanton, California, Us
    Responsible for Industry, Line-of- Business, and Presales Operations functions, which include enablement, asset creation, and prospect/customer support on behalf of the Workday global field organization.
  • Workday
    Regional Vice President, Services
    Workday Aug 2012 - Aug 2014
    Pleasanton, California, Us
    Responsible for the management and development of Workday’s new and existing client base for our West region practice and ensuring our customers successfully deploy the Workday solution on projects lead by Workday or our partners. Once in production, works with our customers in various ways to ensure the product is providing maximum business value which ultimately results in their renewal. Work closely with sales leadership to develop business through positioning and selling services for new and existing customers.
  • Sap
    Head Of Solution Management For Customer Line Of Business
    Sap May 2012 - Jul 2012
    Walldorf, Bw, De
  • Sap
    National Vice President, Value Engineering & Head Of Customer Innovation For North America
    Sap Jan 2009 - May 2012
    Walldorf, Bw, De
    Led a team of 70 highly-skilled professionals that enable customers to realize differentiated business value and competitive advantage by leveraging technology as an enabler to business transformation and innovation. Executive sponsor of the Graduate Academy oversaw the recruiting, interviewing, selection, on-boarding and development for an annual rotational program for 30 new graduates.
  • Sap
    Vice President, Value Engineering & Customer Value Network
    Sap Dec 2006 - Dec 2008
    Walldorf, Bw, De
    Created seven value networks covering CRM, SCM, HCM, Manufacturing, and Financials across 24 industries which connected customers through open, solution focused forums to exchange knowledge, experiences, and best practices. Led a team to build a sustainable program that successfully executed over 40 networking events and 70 webcasts, with a total set of network participants exceeding 12,500 and an active online community of 2,500. The efforts were nearly 100% partner-funded. Led the Value Engineering West team through customer engagements yeilding signifcant license revenue and content contributions.
  • Sap
    Senior Principal, Value Engineering
    Sap Apr 2004 - Nov 2006
    Walldorf, Bw, De
    Led 60 customer engagements resulting in $100M in license. Spearheaded the process and methodology for industry-focused Value Engineering which was adopted as the standard for further industry specialization. Provided supervision and support on extensive content and tools build out covering CRM and the Telecommunication industry.
  • Siebel Systems
    Senior Manager, Customer Strategy
    Siebel Systems Nov 2002 - Apr 2004
    Utilizing a management consulting methodology with quantitative financial analysis, led over 15 strategy engagements for Financial Services clients and senior executives. Engagements were centered on pragmatic revenue increases, cost reductions, and quality improvements that our client could expect to receive from a CRM investment, resulting in $35.5M in closed revenue. Directed a team of five to deliver 50+ strategic business assessments for potential customers, thereby supporting $58M+ in Financial Services pipeline revenue. Facilitated a financial help desk that supported worldwide sales organization in development and refinement of financial justification models including ROI, TCO, and custom business cases.
  • Siebel Systems
    Group Product Manager & Product Line Manager, Financial Services
    Siebel Systems Jul 1999 - Nov 2002
    Delivered a 100% increase in annual revenue to $35M for fledging analytics, marketing, and interactive selling products in Financial Services vertical. Led five individuals through strategic definition of market size, messaging, alliances, and go-to-market plan. Also guided the team through the tactical implementation and launch of the product, including release, field training, pipeline, and customer presentations.
  • E. Ranta Ltd
    Founder And Consultant
    E. Ranta Ltd Feb 1998 - Jun 1999
    Founded a technology-focused consulting firm that specialized in strategic technology planning and implementation project management for small to mid-size businesses. Produced average monthly revenues of $16K by leveraging previous professional relationships with IT professionals, executives, and directors.
  • Ey
    Senior Consultant
    Ey Apr 1997 - Feb 1998
    London, Gb
  • Accenture
    Consultant
    Accenture Jan 1995 - Apr 1997
    Dublin 2, Ie
  • Ibm
    Intern
    Ibm Jan 1994 - Dec 1994
    Armonk, New York, Ny, Us

Eric Ranta Skills

Business Transformation Enterprise Software Go To Market Strategy Saas Cloud Computing Value Selling Customer Value Management Analytics Product Marketing Crm Software Innovation Management Product Management Customer Value Crm Strategy Strategic Leadership Consulting Solution Selling Professional Services Business Alliances Strategic Partnerships Management Consulting Leadership Selling Sales Management

Eric Ranta Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    And Entrepreneurship
  • University Of Colorado Boulder - Leeds School Of Business
    University Of Colorado Boulder - Leeds School Of Business
    Information Systems

Frequently Asked Questions about Eric Ranta

What company does Eric Ranta work for?

Eric Ranta works for Muscle Marketing

What is Eric Ranta's role at the current company?

Eric Ranta's current role is Principal.

What is Eric Ranta's email address?

Eric Ranta's email address is ra****@****hoo.com

What is Eric Ranta's direct phone number?

Eric Ranta's direct phone number is +165086*****

What schools did Eric Ranta attend?

Eric Ranta attended Northwestern University - Kellogg School Of Management, University Of Colorado Boulder - Leeds School Of Business.

What skills is Eric Ranta known for?

Eric Ranta has skills like Business Transformation, Enterprise Software, Go To Market Strategy, Saas, Cloud Computing, Value Selling, Customer Value Management, Analytics, Product Marketing, Crm Software, Innovation Management, Product Management.

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