Create and develop strategic roadmap for company-wide growth initiativesProvide insights for data-driven decision making Leverage data and insights as a competitive advantagePerform in-depth research to understand consumer market and competitive landscape thereby ensuring that each department is the expert on customers and potential consumers Create roadmaps for Marketing, Product Development, PR/Communications, Business Development, etc., for successful execution of company initiativesAbility to see the forest through the trees, providing insights you didn’t know you neededFinger on the pulse of your customers (so you know them better than anyone)What attracted them to you in the first placeAdvertising effectivenessWhat aspects of your product/service they find appealingWhat aspects they find unappealing (or are unaware of)Cause and solution to churnIdentify market trends and opportunities to remain a market leader (to hold a leading position in your market)Ensuring the VOC has a seat at the table for all initiatives