•Took full responsibility for meeting a digital revenue goal of more than $30 million, managing 10+ digital sellers and account managers•Was instrumental in complete turnaround of sales team by implementing new strategies that led to the company meeting its first digital quarterly revenue goal in over 3 years and doing so for two consecutive quarters, while setting monthly digital revenue records in May and June of 2016•Implemented structure and guidelines, including creating quarterly business plans, shifting the focus to putting the customer first, executing floor-wide trainings, and constantly working on the art of the close•Implemented company’s first-ever agency sales team

•Managed, led, and motivated the Publisher Development Team, resulting in the highest delivery numbers in company history•Collaborated with SVP and CFO in the formulation of Undertone’s strategic initiatives as part of its annual budgeting and three-year strategic planning process (focusing on programmatic, video and high impact)•Served as liaison between publishing clients and internal teams, collecting and reporting product feedback from the marketplace and sharing updates on the inventory pipeline, while streamlining internal processes•Researched and analyzed the benefits, features, and other nuances of competing platforms•Developed new and creative ways to work with publishing partners (e.g., co-selling, video RFP’s, licensing, development of private exchanges, and making bulk purchases when appropriate)•Managed the acquisition of 100+ new publisher partners for the Undertone portfolio by negotiating business terms for each of Undertone’s ad products and signing publishing companies to long- and short-term contracts•Executed the first-ever guaranteed spend with our top publishers, securing millions of dollars in premium inventory•Worked with sales leadership to pitch mobile partnerships, leading to a 300% increase in our mobile revenue in 2014 and making it one of our largest product categories•Worked internally and externally with product/app developers to monetize app traffic for the first time, producing a robust direct mobile app portfolio of publishers•Maintained accurate records and goals of all publisher-development activities, including client pitches, presentations, closed sales, and follow-up activities

~Drive adoption of the CDS Platform products among local and vertical publishers using a consultative and partnership development approach~Negotiate agreements and up-sells with senior-level executives at key accounts~Analyze and track key metrics to identify trends and highlight issues at key accounts~Synthesize customer feedback, track market developments and competitive activity in order to help guide product roadmap

•Own & manage to a revenue number for a portfolio of publisher partners •Lead communication and education of assigned publishers post sale •Project manage publisher on-boarding activities•Identify strategic opportunities within accounts and work with all team members to develop account plans•Manage day-to-day contact with top-tier clients to deliver value to the accounts through revenue lift, brand control and escalation management.•Set the tone for all customer touch points; with a focus on building deep, long-term relationships

•Serve as primary relationship manager for 11 agency and brand clients, representing billions of impressions a month. •Leverage deep knowledge of clients’ operations, digital advertising, and micro-level expertise in Microsoft Advertising products to expand strategic relationships with clients. •Actively use CRM tools to track and manage all client communications including handling transactions, solving technological service issues, and partnering with development teams to present operational improvements.•Liaise between clients and cross-functional teams to ensure issues are handled comprehensively and exceed client expectations. •Responsible for partnering with sales team on new business, up-sell, or cross-sell opportunities.•Identify opportunities for operational improvements which yield an increase in client satisfaction with Atlas products.•Facilitate the implementation of large-scale campaigns for high-profile Atlas clients. This may include campaign set-up, traffic coordination, advanced feature implementation, and other client-specific projects. •Demonstrate strong working knowledge of Atlas product suite and current support policies enabling me to provide technically accurate solutions to clients.