Creating, aligning and executing new business growth strategies for this $320 million wound care company. Commercial champion responsible for launching new transformative product lines and gap filling extensions. • Led the commercialization launch of new products, totaling $20 Million annually• Direct cross functional teams to create and deliver collateral for targeted sites of service in physician private office and surgical suites • Organized 15+ patient case evaluation studies to capture evidence of product performance and demonstrate product efficacy for Marketing & Sales support• Create sales training programs and lead product instruction for 400 sales reps• Directed a post-training educational plan for regional meetings for 2 product launches • Led all upstream marketing activities for an accelerated sales deadline and collaborated with cross-functional stakeholders to meet Q-code submission goals. • Collaborated with Sales and Operations to develop a strategic plan to launch a new product in 8 months and grow revenue by $25 Million in first 6 months from launch

Executed new business opportunities for this $800 million global filtration industry leader. Cross-functional commercial leader responsible for directing teams to develop innovative products across multiple filtration categories in the US and Europe. • Leading top 10 global project teams to grow the $150 million filtration segment• Reduce project time to market by 30%, saving 5 months to commercial release by reducing development cycles and customer testing feedback responses, • Mapped out market to retarget $90 million NPI portfolio and identify opportunity gaps • Ensure robust ideation to meet segment strategic growth objectives• Own Voice of Market and strategic initiative for assigned product segments• Responsible for validating value propositions, establishing value pricing and delivering on commercial launch metrics• Develop Cost in Use and other sales tools to ensure maximum pricing achieved for new technology

Develop long-term product strategy to guide projects for multidisciplinary product development teams and expand business for $25 million startup. Propose new products to company executives based on analysis of industry trends and existing product portfolio. Assess customer engagement among physicians and OR staff to forecast sales and pricing. Program product information sessions for key physicians, investors, and customers to increase product awareness and brand recognition. Utilize market research to develop impactful campaigns while maintaining regulatory compliance.• Identified portfolio gaps and advised executive team on strategy to capitalize on opportunities for sustained growth, exceeding the revenue forecast by over 10%.• Leading product teams to launch four new products in 2020 alone based on strategic assessments of company portfolio and market research, surpassing a $1 million revenue target.• Engaging customers on the competitive advantages of our industry-leading innovations through meetings and by empowering the Sales team and distributors through instructional videos, marketing and on-line training, leading to increased sales conversions.• Envisioned and directed the creation of an in-office product showcase with medical device displays, anatomical models, and audiovisual equipment to facilitate hands-on training from sales associates for visiting KOL.• Created a comprehensive approach for updating marketing collateral to ensure all new postings for company web site were effectively and reliably evaluated for compliance with FDA and Regulatory Affairs guidelines.

Strategized short and long-term goals for marketing pipeline products by assessing current sales performance and prioritizing upcoming product launches. Drafted proposals for new marketing campaigns as well as revisions and additions to previous marketing strategy. Mobilized cross-functional teams to ensure success of upcoming product launches and increase profitability of existing product categories.• Streamlined product pipeline and revamped marketing campaigns using strategic roadmaps, growing business of $30 million medical device portfolio by $3 million.• Aligned coordinated efforts of Engineering, Operations, Regulatory, and Finance personnel and international vendors with long-term product strategy, delivering three new FDA cleared products and boosting annual earnings by $1.5 million. • Tracked and assessed production of existing product lines to increase profit margins and optimized supply forecasting to eliminate inventory depletion.

Investigated best practices for company market campaigns and refined marketing operations for teams running pipelines for endoscopic and hernia mesh products, among other product lines. Proposed marketing strategy for new campaigns and restructured training and collaboration of marketing, sales, and product development personnel to promote long-term sales growth.• Utilized market research to produce unique profiles for key groups in company’s customer base, including Physician, Patient, Provider, and Payer to formulate market feasibility plans, which later fostered the successful introduction of an innovative endoscopy product.• Envisioned and orchestrated marketing and promotional campaigns to deliver consistent customer experience in the General Medical Products division, which enabled marketing, sales, and product development staff to deliver consistent customer service and branding, which was later implemented into the effective redesign of marketing collateral and webpages for the Gore brand.

Established a new power tools division by launching more than 20 new products for this global leader in orthopedic medical device industry. Empowered physicians and sales reps in orthopedic, craniofacial and spine with product training and clinical data. Constructed business plans for product concepts, designs and emerging technologies. Slashed product innovation costs by negotiating vendor contracts for pipeline products.• Spearheaded major product launches: Ultra Low Profile Plating System ($1.5 Million annual sales), MatrixNEURO Reconstruction Mesh ($1.2 Million), and Preformed Cranial Mesh ($1.5 Million projected sales). • Grew power tools sales by 62% by leading multiple cross-functional teams to build a safe surgical cutting system ($1.2 Million annual) and air-driven surgical systems ($250,000). • Built a $5 Million revenue stream from the ground up by sourcing a 3rd party vendor to design and manufacture a sterilized battery powered driver for operatory use. • Identified new trends that helped grow neuro plating system sales by 7% through surgeon interviews and design validations.• Empowered the Sales team with national audio messaging for new product releases.