Eric R. Berger, Mba Email and Phone Number
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Executive Marketing Leader with extensive brand management background fostering high-performing teams. Passionate about developing strategies, building brands and growing iconic brands such as M&M’S®, SNICKERS®, NUTELLA®, FERRERO ROCHER® and BIRDEYE® FROZEN VEGETABLES as well as small brands.Competencies extend to general management, cross-functional team leadership, P&L optimization, business analytics, consumer research, advertising, agency management, collaboration, coaching and mentoring. Key Achievements Include: ✅ Developed strategy leveraging distribution and innovation as growth pillars for Hain’s natural snacks business and led large team in implementation, delivering +30% growth for 2 consecutive years (FY22 and FY23), generating +$90M in revenue✅ Led team to reinvigorate Nutella® with new brand positioning including emotional benefit, TV ad creative and integrated communication plan, delivering +7% growth✅ Created strategy to expand Nutella® & GO customer test to national launch, growing the business from $15MM in 2013 to $120MM in 2018, +41% CAGR✅ Formulated strategies, led internal and external teams of 60+ people to launch many brand-building initiatives including tent pole activation programs, World Nutella Day initiatives, Eggo® Waffle partnership, Nutella® Originals video content and several integrated ad campaigns, achieving sales of $337MM, +9% 5-year CAGR✅ Directed team of 30+ people to launch integrated Nutella® Holiday program, including new items, TV ad, social media, digital ads, in-store displays, Betty Crocker® partnership and Nutella Originals video content, delivering +30% growth in Dec 2017✅ Collaborated with sales team to develop & launch new seasonal items to meet the needs of key retail partners and launched a new ad campaign to reverse 7 years of business declines, driving +8.3% growth for Ferrero Rocher® in FY 11/12
Bcg - Berger Consulting Group, Llc
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Brand Marketing Consultant - Vice President Of MarketingBcg - Berger Consulting Group, LlcNew York, Ny, Us
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Brand Marketing Consultant - Vice President Of MarketingBerger Consulting Group, Llc 2023 - Present
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Marketing Director, Natural SnacksThe Hain Celestial Group 2021 - 2023Hoboken, New Jersey, Us• Served as an integral executive leader responsible for leading 2 direct report Brand Managers and 30 cross-functional team members in developing and executing an annual growth strategy for the $400M Sensible Portions Garden Veggie® Snacks and Garden of Eatin'® Tortilla Chip brands.• Provided strategic guidance in directing the brand and cross-functional teams, focusing on driving innovation strategy, optimizing P&L, packaging graphic design, capacity expansion, consumer insights, business analytics and strategic advertising. • Developed strategy leveraging distribution and innovation as growth pillars for Hain Celestial Group’s natural snacks business, given a negligible ad budget. Collaborated with the sales team to drive significant distribution growth and led a cross-functional team to launch 30 new items, delivering +30% growth for 2 consecutive years (FY22 and FY23), generating $90M in incremental revenue.• Led the organization to partner with retailers to launch exclusive Garden Veggie Puffs flavors to gain distribution, securing partnerships with Sam’s Club and Walmart and further growing the business from $10M to $50M, with expectations to deliver $100M in sales in year 2.• Directed brand and cross-functional team to develop nacho flavored veggie tortilla innovation concept, resulting in Garden Veggie Flavor Burst tortilla chips, which launched in early 2024, poised to generate $100M in revenue in year 2. • Facilitated a plan that delivered $30M+ in profit, to significantly offset the cost increases created by ongoing inflation. • Leveraged expertise to mentor and coach 3 direct reports to become high performers, earning promotions to Brand Manager. • Restructured the S&OP process for the snacks business, developed a 3-year forecast and facilitated capacity planning. -
Brand Marketing ConsultantBerger Consulting Group, Llc 2019 - 2021Vice President of Marketing at That’s How We Roll, LLC• Recruited by the organization’s CEO to function as a consultant focused on enhancing the growth of PARMCRISPS® Cheese Crisps ($80MM) and THINSTERS® Cookies ($30MM) natural snack brands, overseeing the business at retail outlets and DTC/eCommerce. • Directed the RFP process concerning an ad agency search and led the launch of a new digital ad campaign that drove +11% growth.• Launched an initiative to identify the core consumer and create a brand positioning plan. • Designed a strategic digital advertising and media plan that included utilizing videos on social media, achieving +22% growth in the short-termVice President of Marketing at the Better Choice Company• Hired by the CEO to serve as a consultant responsible for business at retail outlets and DTC/eCommerce, focusing on accelerating the Halo® ($30MM) and TruDog® ($10MM) natural pet food brands.• Developed and launched a comprehensive consumer research plan to gather critical insights to drive strategy and support growth.• Created the 2021 brand plan for Halo and TruDog natural pet food brands, including growth strategies, innovation strategies, brand positioning and digital advertising strategies, generating a +53% growth. Brand Marketing Consultant for Natural Snacks at Hain Celestial Group, Inc.• Developed and launched the FY21 brand plan for the Sensible Portions Garden Veggie Snacks, delivering +28% growth (+$34M).• Responsible for creating Veggie Puffs platform, new BBQ and Sour Cream veggie straw flavors, delivering +$20M growth in FY21. • Optimized digital ad campaign, pivoting to product-focused video creative, resulting in a media metrics achieving 2x industry norms for ad recall and purchase intent, contributing to $10M in sales for the new Veggie Straws Screamin’ Hot flavor.
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Marketing Director - Nutella® Hazelnut Spreads & SnacksFerrero 2012 - Dec 2018Senningerberg, Luxembourg, Lu• Promoted to Marketing Director of Nutella® Hazelnut Spread and Snacks and led a team of 2 Brand Managers, 1 Associate Brand Manager, 30 cross-functional team members and 6 agency partners, creating growth strategies, facilitating global collaboration, innovation, P&L, consumer insights, brand partnerships, branded entertainment, TV, social and digital advertising, achieving $337M in revenue, + 9% CAGR over 5 years.• Introduced an on-pack brand partnership program with Eggo® that included Nutella imagery and recipe on 18M Eggo® boxes, delivering unheard of industry growth of +2.7 points of Nutella household penetration. • Led initiative to reinvigorate Nutella® with new brand positioning leveraging happiness, new TV ad creative and integrated communication plan, delivering +7% growth in 2014, following 4 years of double-digit growth, despite Hershey’s Spread launch. • Created strategy to expand Nutella & GO customer test to national launch, growing the business from $15MM in 2013 to $120MM in 2018, +41% CAGR; Convinced global leaders to invest in two new production lines. • Directed team of 30+ people to launch integrated Nutella® Holiday program, including new items, TV ad, social media, digital ads, in-store displays, Betty Crocker® partnership and Nutella Originals video content, delivering +30% growth in Dec 2017. -
Sr. Brand Manager, Ferrero Rocher®Ferrero 2011 - 2012Senningerberg, Luxembourg, Lu• Responsible for leading 2 direct reports, cross-functional teams, growth strategy, innovation, P&Ls, social/digital/TV advertising, media, and business analytics while focusing on reviving FERRERO’s declining premium chocolate business.• Collaborated with the sales team to develop & launch new seasonal items to meet the needs of key retail partners and launched a new ad campaign, driving +8.3% growth for Ferrero Rocher® and +5.8% growth for total FERRERO Premium Chocolate in FY 11/12.• Introduced a new Rocher® TV ad ("Golden Lights"), contributing +10.7% retail sales growth at Christmas 2011, delivering the highest growth of any brand in the industry’s premium chocolate category.
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Senior Brand Manager - Birds Eye® Steamfresh®Pinnacle Foods Corporation 2010 - 2011Parsippany, New Jersey, UsResponsible for the $400mm Birds Eye Steamfresh brand, including P&L, brand strategy, advertising and innovation. Led development of new Birds Eye brand positioning and messaging strategy to drive +10% growth in 2011 and fuels brand growth today. -
Senior Brand Manager - Lysol® Household Cleaning SolutionsReckitt Benckiser 2007 - 2009Slough, Berkshire, GbResponsible for a $140mm business, including four cleaning product segments, $15mm marketing budget, communication plan, P&L and two ABM direct reports. Eric returned three declining LYSOL® cleaning product segments back to growth. -
Brand Manager - M&M'S® & Snickers®Mars 2001 - 2007Mclean, Virginia, UsHeld brand management roles for M&M'S and SNICKERS. Responsible for analytics, advertising, cross-functional team leadership, P&L, $100mm A&P budget, consumer research, seasonal business, innovation and direct report development. Developed and launched a new ad campaign, which grew failing M&M’S Dark Chocolate business, +37%, created an innovation pipeline for M&M’S MINIS ($100mm) and developed the Entertainment Tonight Branded Entertainment program that helped grow M&M’S Brand +6% in 2006. Developed the strategy to re-position M-azing bar to M&M’S Chocolate Bar, which is now $100MM+ business. Developed strategy to reconnect SNICKERS with teen consumers via SNICKERS Xtreme launch, Sony PlayStation partnership, TV ad featuring WWE star Ric Flair and optimized NFL sponsorship program, which improved teen consumption by +5% after a 5-year decline. Led 30 cross functional team members and agency teams to deploy of a complex two phased M&M'S brand refresh plan that included two product/packaging changes in half the normal lead time. Phase 1: Launched Black & White M&M’S to generate PR buzz and drove +1.1% brand growth in 2003/2004 (rated #2 of “10 Big Marketing ideas” in 2004 by Ad Age). Phase 2: Drove M&M’S growth of +3.2% in 2004. Phase 2 included brighter color mix, improved appearance of printed "M" and new pack graphics.
Eric R. Berger, Mba Skills
Eric R. Berger, Mba Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing -
Wharton Executive Education
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Bentley UniversityMarketing
Frequently Asked Questions about Eric R. Berger, Mba
What company does Eric R. Berger, Mba work for?
Eric R. Berger, Mba works for Bcg - Berger Consulting Group, Llc
What is Eric R. Berger, Mba's role at the current company?
Eric R. Berger, Mba's current role is BRAND MARKETING CONSULTANT - VICE PRESIDENT OF MARKETING.
What is Eric R. Berger, Mba's email address?
Eric R. Berger, Mba's email address is er****@****ail.com
What is Eric R. Berger, Mba's direct phone number?
Eric R. Berger, Mba's direct phone number is +120733*****
What schools did Eric R. Berger, Mba attend?
Eric R. Berger, Mba attended D'amore-Mckim School Of Business At Northeastern University, Wharton Executive Education, Bentley University.
What are some of Eric R. Berger, Mba's interests?
Eric R. Berger, Mba has interest in Children.
What skills is Eric R. Berger, Mba known for?
Eric R. Berger, Mba has skills like Brand Management, Marketing Strategy, Customer Insight, Consumer Products, Cross Functional Team Leadership, Marketing, Strategy, Shopper Marketing, Integrated Marketing, P&l Management, Analytics, Brand Architecture.
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