Eric Rikken Email & Phone Number

Utrecht, Netherlands

• Responsible for driving growth for investing, insurance, checking/savings account and lending• Leading a multidisciplinary team of 15 FTE, existing of product, interaction, online and communication marketeers, change managers, editors and a data analyst.• Member of the SNS leadership team

• Responsible for driving growth and new business models for mortgages, investing, insurance, checking/savings account and small business• Managing a team of 16 FTE, leading product & proposition marketing, product management and retail marketingSelect Achievements• Spearheaded the development of new wealth management and mortgage propositions; grow the investing customer base

• Member MT, leading the marketing team, training department and shop-in-shop sales team• Managed 23 FTE; led across marketing, sales, category & formula management and online marketing communication • Led the shop-in-shop sales team existing of sales manager, account manager, 4 area managers and 120 sales reps• Responsible for driving growth; being the no.1 sales channel within VodafoneZiggo counting for 35% of the businessSelect Achievements• Spearheaded the integration of Ziggo within Vodafone shops within the set deadline; leading from the front• Led digital transition across Vodafone shops and planned/launched a flagship store in Utrecht• Pioneered data-driven/AI approaches to cost-effective off/online marketing campaigns, increase footfall by 10% • Negotiated & won a €multi-million MediaMarkt contract extension; securing a long-term exclusive strategic partnership• Controlled €12m OPEX budget; driving efficiencies and saving sizeable costs by 15% while maximising results

• Member MT, reporting to board member and member of top 50 senior management team• Led retail growth strategy and marketing for 2 formulas, Vodafone & BelCompany; drove market share and revenue• Devised and implemented innovative on/offline marketing campaigns to significantly increase brand awareness and reachSelect Achievements• Radically overhauled the BelCompany brand, store design & e-commerce website & introduced omni-channel approaches• Controlled a €5m marketing budget and led, developed and mentored large marketing teams for Vodafone & BelCompany• Praised a top-level for consistently outstanding performance & won multiple prestigious industry awards in 2014 & 2016

• P&L responsible for the product category mobile subscriptions, insurance and roaming business• Led a team of proposition and trade marketers; modernizing the insurance category and expanding the roaming business Select Achievements• Forged supplier relations with Apple and successfully launched iPhone across Vodafone; realising a 35% in-house share • Develop and launch an award-winning product-as-a-service (PaaS) mobile subscription, which changed the rules of the game. Growing market share by 3% points and increasing business ROI by 10%.

• Managed supplier partnership with Apple and successfully launched iPhone across Vodafone• Successfully achieved 35% in-house share within Apple as well as gained Vodafone “Special Achiever Award” for the go-to-market of Apple iPhone.• Accelerated market share growth by designing new postpaid subscriptions system, resulted in increased business return.

• Member Benelux MT and EMEA marketing board, responsible for the P&L, marketing, product, brand & pricing strategy• Launched/grew the Sony Ericsson brand across the Benelux region and controlled €7m marketing budget• Masterminded the shift to online marketing; promoting innovation & championing leading-edge marketing/sales practices Select Achievements• Realised a 15% share of the Dutch, Belgian and Luxembourg markets in double-quick time; exceeding all expectations• Close cooperation with sales director to negotiate favourable agreements with operators and retailers; successfully closed a deal of €16m with Esso Italy • Ran trailblazing activation campaigns with high-visibility endorsements across movies, music and global sporting events; notable projects partnered with James Bond, Robbie Williams, Christine Aguilera, Tiësto, MTV and WTA women’s tennis